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engadget.com posts

May 29th 2013

gdgt Live is now Engadget+gdgt Live

Following its acquisition by AOL in February, gdgt has combined forces with Engadget and rebranded gdgt Live, its successful consumer event series. The new event series will be called Engadget+gdgt Live, a much-needed platform for technology brands to meet face-to-face with hard-to-reach tech enthusiasts, show off their latest products and services, and get key feedback from this influential, but hard-to-reach community.

Each gdgt Live event is a unique opportunity for companies to build relationships with today's technology tastemakers. Since the first event in 2009, gdgt Live has become an integral element in the consumer marketing strategy of some of the world's biggest technology companies. In just the last year industry leaders like Belkin, HP, HTC, Lenovo, Logitech, Microsoft, Motorola, NETGEAR, Olympus, Sony, Speck, T-Mobile, TiVo, Western Digital and many others have participated in multiple events. gdgt Live has held 21 events seven across cities.

The events have been attended by over 20,000 consumers as well journalists from virtually all the leading technology publications, including ARS Technica, CNET, CNN, Engadget, Gizmodo, Mashable, PC Magazine, TechCrunch, TechMeme, The New York Times, TWiT, USA Today, Wall Street Journal, Wired, and lots more. gdgt Live has also played host to some of the country's hottest consumer tech startups including Aviary, Backupify, Boxee, Bug Labs, Connected Data, Gazelle.com, Kobo, MakerBot, Sifteo, Simple TV, Sphero, and many more.

Engadget will be promoting the events on the site and through social media channels, and the Engadget editors are creating a new conference program for the next event in New York in June. From there, Engadget+gdgt Live events will visit San Diego, Boston, Seattle, and San Francisco. The 2014 schedule will kick off with the first-ever Engadget+gdgt Live event at CES in January.

For more information on the 2013 Engadget+gdgt Live tour visit events.gdgt.com.

Nov 20th 2012

Check Out The New Engadget!

Have you taken a close look at Engadget today? Notice anything different? That's right, Engadget got a makeover!

Starting today, the site known for obsessive daily coverage of everything new in gadgets and consumer electronics will switch over to a responsive Web design, meaning the site looks just as good on tablets and smartphones as it does on the traditional desktop.

Why the change? Editor in chief Tim Stevens explains, "More than half of our traffic comes from tablets and smartphones, and our old site simply wasn't doing those platforms justice."

So whether you're reading Engadget from your desk at work, your phone on the bus ride home or on a tablet from the comfort of your couch, the site recognizes your device and tailors your experience accordingly. It can even rearrange the layout based on portrait or landscape mode to give you the best look possible.
More than just a treat for the eyes, though, the Engadget redesign serves an additional purpose – better performance.

The Engadget team approached the redesign with the goal of making the site cleaner, simpler and leaner, bringing you the same authoritative gadget news and in-depth product reviews without any wait time. Plus, replacing data-heavy graphics with a simpler HTML5 and text coding means Engadget's pages load faster than before and show up much cleaner on high-resolution displays, like Apple's retina line of products.

To see Engadget's redesign for yourself click here.

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