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Oct 15th 2014

AOL Video Now Available on Android TV

Newly-Launched Android TV to feature AOL's Premium Content Library

AOL's full library of premium content is now available through Google's Android TV – marking another step in AOL's video content distribution strategy. Android TV will feature AOL's library of nearly 1 million premium videos including AOL Originals like the Emmy-nominated original series Park Bench with Steve Buscemi and The Future Starts Here with Tiffany Shlain. As part of the content offering, AOL's movie library including Miramax films and AOL's brand portfolio including HuffPost Live, TechCrunch, and MAKERS will be available through the app and device.

Android TV brings a tailored primetime entertainment experience straight to the user in their own living room. Personalized content recommendations appear automatically on a user's home screen, and users can utilize a voice search feature, cast from their laptops, phones and tablets, as well as control Android TV devices from their phones and Android Wear devices. The deal highlights AOL's continued commitment to strengthening consumer video offerings, and providing viewers with the content they love across every screen and every device.

"This announcement represents a natural continuation of our connected TV and OTT device strategy", said Dermot McCormack, President of AOL Video and Studios. "As video viewing habits evolve, it's crucial that the videos people love are available when they want them and on their preferred device. With the addition of Android TV we are able to expand the reach of our premium video library."

With the Android TV integration, AOL's library of premium video content is now available across sixteen connected TV and OTT devices including Apple TV, Roku, and Samsung.

Apr 4th 2012

On Our Mind: AOL Partners with Mindshare Entertainment

As we head into the upfront season, AOL is celebrating a new partnership with Mindshare Entertainment that will generate top class video and social branded experiences by blending Mindshare's creative thinking with AOL's audience insights, distribution network and social capabilities.

The market has seen AOL partner with the likes of BermanBraun and Vuguru, and in this particular instance we are working with one of our biggest agency partners to build and sell content in an alternative way. This deal puts AOL and Mindshare Entertainment, led by Emmy-winning producer David Lang, at the forefront of a growing trend toward the fusion of marketing, entertainment, social media and video for four screens.

By being within an agency Mindshare Entertainment is intricately connected to the clients who have already started to embrace and shift money to creative ideas on the Web, and they've specifically chosen AOL for its distribution network and social capabilities.

As the partnership hits the ground running, the market will see new and exciting opportunities like a social content franchise that will speak to the budget conscious woman through the lenses of fashion, beauty, and DIY. We're also working on a social engagement platform that helps extraordinary Americans fulfill their wildest dreams across the globe.

By cultivating relationships with partners like Mindshare Entertainment, AOL continues to deliver exceptional experiences to audiences. Stay tuned for more exiting updates to come on April 24 during AOL's NewFront presentation.

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