Why? Think big. The team has completely transformed the side of Dublin's Boland's Mill building into a gigantic 3D winter wonderland. This stunt is part of a brand awareness campaign for the Dublin team, which is currently recruiting 35 software engineers to join AOL in the new year.
Using state-of-the-art 3D mapping and high-powered projectors, the former flour mill will be lit up for 12 days with stunning holiday animations, providing a festive spectacle for residents and visitors of Grand Canal. In addition to the visual promotion, the campaign has a heavy social media element displaying the hashtag #merryaol on the projected screen to capture the reactions of those passersby who are inspired to Tweet.
Want to learn more? Check out the video from the launch evening below and watch additional videos from the stunt over the next 12 days on AOL Ireland's Facebook page.
Want to join the Dublin team? Visit AOL's Careers page to learn about open opportunities.