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Nov 9th 2012

AOLers Respond to Sandy

From helping impacted communities, to offering a hand for colleagues in need, when Super Storm Sandy hit, AOL employees responded immediately. Employees packed over two tractor trailers worth of food, water and supplies in Dulles, VA, and Baltimore and donations were sent to ravaged areas in New Jersey and Long Island. When the power went out, AOL connected New Yorkers with one another by partnering with Boingo to provide free wifi throughout Manhattan and north of 34th street. Less than 48 hours after the storm, an internal message board was created where employees could offer resources, including food, water, and electricity, or ask for help. Within hours the message board was flooded with comments such as "I live Uptown and have power, water and everything is normal up here. Email me if you need a place to go. "

AOL continues its relief efforts, as thousands are still without power. AOL.com is featuring an ongoing Red Cross module encouraging users to click-to-donate. The module alone has currently raised over $35K and counting. To date, 94 AOLers have donated nearly $12,000 to Hurricane Sandy disaster relief effort. AOL has committed to match another $10,000 to The Red Cross because of these efforts.

Below is a gallery of AOLers in action as they help our communities. To make a donation visit: https://donate.networkforgood.org/aol.

Dec 1st 2011

Support St. Jude Children's Research Hospital® with AOL and about.me


The holidays are a time for giving. So there is no better time than now to use your about.me page to support St. Jude Children's Research Hospital. And AOL will donate $1 for every page created or updated to support St. Jude (up to 10,000 pages). Details on the program below, but first, here's why we support St. Jude.

"No child should die in the dawn of life."

These are famous words from St. Jude founder and entertainer Danny Thomas, who opened St. Jude in 1962 with the intention of helping children of all races, backgrounds and religions. At AOL and about.me, we have a deep respect for the amazing impact Danny Thomas has had on children around the world.

No family ever pays St. Jude for care.

St. Jude also covers the cost of travel, housing and meals for each patient and a family member.

"Today, the childhood survival rate for cancer has increased to more than 80%"

But this wasn't always the case. Working together under one roof, St. Jude physicians and scientists have pioneered treatments that have helped push the overall survival rates for childhood cancers from less than 20 percent when the hospital opened in 1962 to 80 percent today. The survival rate for the most common form of childhood cancer, acute lymphoblastic leukemia, has risen from just 4 percent in 1962 to 94 percent today.

What AOL does to help

AOL is a key partner for St. Jude, donating millions in in-kind donations since we began supporting St. Jude in 2006. This year, we donated 20 mobile computing carts so the children can stay in touch with their friends and families. One St. Jude patient used one of the computer labs to Skype with her family back home in Jordan, who could not make it to Memphis to be with her.

What you can do to help

We've created two new background images and added them to Gallery Backgrounds. If you have already have an about.me page, change your background image to one featuring St. Jude and share with your friends on Facebook, Twitter and your email address book. Or, create a new page to raise awareness for the cause with one of the new background images. For every page that is made to support St. Jude, AOL will donate $1 (up to $10,000).
Here's what one page looks like:

Here's how you can support St. Jude Children's Research Hospital:

1. Create an about.me page (if you don't have one already)
2. Change you background to a St. Jude Image (in your image gallery)
3. Update your headline to: "Join me to help St. Jude Children's Research Hospital Find Cures and Save Children"
4. In you bio – write a statement about why you support St. Jude
5. Add a custom URL to your services section that links to the St. Jude fundraising page: https://shop.stjude.org/GiftCatalog/donation.do?cID=13805&pID=19012&sc_cid=tgbnn73&tngsourcecode=THWAOLDO12&plt=THWAOLDO198
6. Share it with your friends and family
7. Share on Twitter, copy in @aboutdotme and @stjude
8. Post on Facebook, tag aboutdotme and stjude
9. Email it to your address book: about.me/share

Please join us in supporting this great organization and cause. And if you know anyone who you think would be interested in supporting St. Jude Children's Research Hospital, please forward this post to them.

Or, you can also help us support St. Jude by Donating Now!

Thanks!

(This post originally ran on the about.me Blog.)

Nov 18th 2011

HuffPost UK Launches Impact


The Huffington Post UK launched The Huffington Post Impact bringing together all the charity and issues-based stories on the site, as well as lots of blogs from well-known names in the charity sector.

On the Impact page in the UK today you can find a whole host of blogs from leading voices: Dr Miriam Stoppard talks about how she's enabling "girl power" through her support for the international children's charity Plan UK, Caroline Davey, Director of Policy at Gingerbread urges us to remember single parents in need, and Anne Marie Carrie, CEO at Barnado's reminds us of the help that we should be offering to disadvantaged children, all very apt as the UK is in the midst of the annual Children in Need campaign.

Other blogs launching on the site today from representatives of major charities include John Nuttall from Unicef, Ayoub Koussar on behalf of the British Council and Aurelie Walker from the Fairtrade Foundation.Going forward, we're looking forward to hosting regular blogs from UK charities of all shapes and sizes and enabling them to get their message out to a large audience.

Nov 18th 2011

AOL Unveils Mobile Computer Lab to St. Jude Children's Research Hospital®


We are in the business of helping people. Period. Continuing our partnership with St. Jude Children's Research Hospital®, twenty AOLers headed to Memphis, Tennessee, to join St. Jude patients and their families to unveil the new AOL Mobile Computer Lab. Consisting of twenty state-of-the-art mobile laptop carts, uniquely designed to fit conveniently over hospital beds and wheelchairs, the lab's computers can move from room to room and provide an easy and convenient way for patients and their families to stay connected while at St. Jude.


Utilizing the breadth and depth of our assets, we will be highlighting this effort on AOL.com and AOL Mail via the Daily Impact Unit and AOL Impact site. Original content around the event will also live on Huffington Post Impact and Engadget. AOL Impact is our corporate commitment to using all of our best-in-class assets to raise awareness for nonprofit organizations on a national scale, and providing our audience with the tools to take action on behalf of those nonprofits. To date we've provided more than 12 billion pro-bono impressions on behalf of 300 nonprofit partners.

The donation of the AOL Computer Lab also kicks off AOL's participation in the St. Jude Thanks and Giving® campaign, a holiday awareness and fundraising campaign that brings together celebrities, media, and more than 60 corporate partners to ask holiday shoppers to "Give thanks for the healthy kids in your life, and give to those who are not."

Since 2007, AOL has contributed to St. Jude through in-kind promotions and donated ads on the AOL network, as well as donations from AOL users, AOL employees and company matching grants. We hope to continue to push for donations through our various calls to action. To learn more about the partnership with St. Jude and the AOL Mobile Computer lab, please visit the AOL Mail Sign-in page today.

Following today's unveiling of the AOL Mobile Computer Lab, patients and their families were also treated to a private screening of DreamWork's animated adventure, "Puss In Boots."

Nov 17th 2011

AOL Features One Warm Coat on Daily Impact Unit

AOL is proud to feature One Warm Coat in today's Daily Impact unit. The organization was the winner of AOL's 2011 "Share Your Cause" contest, which we hosted in partnership with the Cause Marketing Forum. The contest, which launched in March 2011, was a call to action to all CMF members (non-profits and corporations alike), to submit their cause of choice for the chance to be featured for one day on AOL.com. Out of the 75 entries, One Warm Coat's "Warm Coats, Warm Hearts" campaign was chosen by an expert panel of judges for its passionate commitment and proven effectiveness in making an impact on the world. The organization was announced June 1 at the 2011 Cause Marketing Forum Conference held in Chicago, IL. Read more here

One Warm Coat chose to utilize their Daily Impact unit today in order to promote their "Warm Coats, Warm Hearts" program which is a partnership between One Warm Coat, GMA, and Burlington Coat Factory. The goal of the campaign is to collect and donate clean, re-usable coats for those in need during the winter season. This marks their 5th annual holiday coat drive. They have a goal of 300,000 coat donations, nearly 50% more than last year.

For more information about the "Warm Coats, Warm Hearts" campaign, please check them out on AOL Impact

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