display advertising posts
Jun 4th 2012
AOL's Project Devil ad format was featured in this month's issue of Internet Retailer, the largest monthly magazine in e-retailing, in a piece on the future of display advertising. Premium Formats SVP Greg Rogers' thoughts were highlighted on the look of new ads and why it is important to have high-quality advertisements next to high-quality content. The feature includes a Zappos Devil ad, a list of apps available for the units, as well as a list of other clients who have run Devil across AOL.
Visit Internet Retailer online to read the full article and check our trade site to learn more about Project Devil.
Mar 15th 2012
As of today, the display alliance between AOL, Microsoft and Yahoo! that was announced last November is operational. We are now offering each other's non-reserved display inventory to respective customers through each of our ad networks: AOL's Advertising.com, Microsoft Media Network and Yahoo! Network Plus.
The partnership will fundamentally change the way we buy and sell premium online display inventory and benefits advertisers, agencies and publishers. It was formed to help streamline the media-buying process by providing more efficient access to premium online ad inventory. The partnership is expected to extend the reach of the companies' advertisers while offering better yields for their publishing partners.
Today's news sets in motion the opportunity for advertisers and agencies to achieve scaled solutions across premium publishers, ultimately giving them access to high quality inventory and reducing friction in the marketplace. In addition to the United States, Yahoo and AOL have an agreement that extends to Canada. Microsoft's Canada business is not participating directly in the agreement.
Mar 5th 2012
AOL Advertising's Advance, Network and National West teams headed out to eTail West last week to network with more than 700 retail marketers. The show was a great opportunity to connect with existing clients as well as to take a first step towards entering the consideration set for new, potential clients.
The show featured a Personalization track for the workshops and several competitors showcased their relevant product offerings -- customized shopping experiences, personalized ads, and personalized searches.
Sachin Jogia, Senior Product Manger at AOL UK, recently discussed the evolution of dynamic creative optimization on the AOL Advertising Blog sharing how dynamically personalized ads emerged onto the display advertising scene and what the future possibilities can be:
Learn more about dynamic ads by clicking here and check out the latest findings from eTail West by clicking here.
"Online display ads have come a long way in the last 14 years since the birth of Advertising.com. Dynamic Creative Optimization is one of the newest and (arguably) most interesting areas of the market today. But, how did we get here?
Here's a quick look back at the evolution of the online display landscape. In the early 1990's, banner ads were embedded into publishers' sites and a direct transaction happened between an advertiser and a publisher... then ad networks came along.
These ad networks, such as Advertising.com, provided the ability to serve the ads on behalf of the publisher and monetize their site for them, usually via a revenue-share agreement, ultimately delivering higher quality and broader reaching content which was optimized for each advertiser. This optimization was a revolution for online display advertising, as it gave advertisers insight into the channels that were performing well for them via a key metric known as the click-through rate."