directions posts

Jul 12th 2012

MapQuest Selects TomTom Maps to Power Its Mobile Application

Trying to get somewhere this summer? Download the updated MapQuest smartphone apps, where our free iPhone and Android offerings are now powered with TomTom maps. As the world's leading supplier of in-car location and navigation products and services, TomTom provides coverage for more than 7.5 million miles of roads across North America. That's like going to the moon and back about 16 times. That's like traveling the length of the Great Wall of China over 1,300 times. That's like running well over a quarter of a million marathons. Basically, it's a lot of mapped miles any way you look at it.

With MapQuest and TomTom maps, you could drive virtually anywhere there's a road in the United States with our app as your travel companion. (No need to panic if you forget to print off directions before leaving your house.) Whether you're driving across the county or across the continent this summer, there's never been a better time to ask for directions...just ask us.
Where are you heading this summer? Tell us on Facebook.

(This post originally ran on the MapQuest Blog.)

Apr 5th 2012

Welcome to MapQuest National Parks

Here at MapQuest, our team is a collection of adventure seekers, backcountry hikers, photography enthusiasts and family road trippers. America's national parks hold a dear place in our hearts as an amazing collection of destinations preserving some of our nation's most treasured natural, cultural and historical resources. We want to share that passion with you in MapQuest National Parks.

MapQuest National Parks is a new content feature series spotlighting America's national parks. Each of the 58 parks has its own page complete with guide content and a panoramic cover photo from renowned outdoor and adventure photographer QT Luong. With park rangers as your guide, you can also explore six of the most visited parks by video. We hope this project will bring inspiration as you make your travel plans for summer and beyond. National Parks Week, coming up April 21-29, is a great opportunity to get out and experience the national parks around the country free of charge. We wish you happy and safe travels!

Mar 22nd 2012

MapQuest Shares Data Eye Candy

With literally millions of data points pulsing through MapQuest's products each day, we find it easier to visualize and ultimately make use of the information as an infographic, rather than a standard spreadsheet. According to comScore data for February, more than 35 million people each month searched for maps, directions and places such as restaurants, airports, hotels and top brands -- data is something we have a lot of and it tells us a lot about what's interesting to our users.

We even used this MapQuest data about where people like to go to create MapQuest Vibe, our local discovery product. If you haven't had a chance to download one of the top free travel apps in the iPhone store, go to the MapQuest Vibe site or search for mqvibe in the iPhone store to help you find cool neighborhoods and the best restaurants, bars, and shopping wherever you are.

View / download full-size by clicking here.

Oct 27th 2011

Local Guides by MapQuest

If you've been to MapQuest lately, you may have noticed a few changes. A new window pane at the bottom of the map features 3-4 unique local articles created by MapQuest editorial staff such as best viewing spots for fall colors and fun Halloween events.

These articles are targeted to the user's current location or their mapped locations. We selected the article topics based on data driven analysis from our MapQuest user behavior and search patterns. By reading these articles, you can discover new places around your city or along the way to your destination.

AOL has been investing in content for the last few years with good reason. People spend 50 percent of their time online with content, and the other 50 percent on social networking and email – where they're sharing content.1

Through years of search data, we've found that people love reading content about where they live. To that end, the majority of MapQuest searches are for local destinations.2

Now MapQuest is putting content about local areas at the source, and there couldn't be a better time. With the Oct. 13 launch of MapQuest Vibe, we are expanding on the brand users already know and trust to become even more helpful in their daily lives. MapQuest isn't just for finding your way anymore, but for inspiring where you want to go!

Visit MapQuest.com to find out the top places to view fall foliage and the top Halloween events in your area, or go to mqVibe.com for top rankings on neighborhoods, cities, hotspots and places of interest.

1 "Content fuels the Social Web" AOL and Nielsen, June 2011
2 Under 25 miles, internal data, October 2011

(This post originally ran on the AOL Advertising Blog.)

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