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Nov 13th 2012

Goviral Reveals Best 100 Brands in Branded Content

By John Nolan
With the overflow of viral videos and branded digital stunts, it is becoming more and more difficult for anyone to make a splash in the social market. The goviral team have released the top 100 brands in branded content for 2012, highlighting the companies and brands that are leading the way with their social content.

The first goviral Social Video Equity Report evaluated these brands based on their volume, total views and engagement for content uploaded to YouTube, Vimeo and Facebook. Goviral then weighed the quality, purpose, innovation and audience relevance, before calculating the final social video equity score. From the report:

"The results of goviral's Social Video Equity Report prove that when it comes to branded content, fortune favors the brave", said Mads Holmen, Planning Director, goviral. "Brands like Red Bull, Old Spice and Nike are risk-takers, constantly disrupting what's expected to spark agenda-setting conversation. An effective social video strategy can elevate a brand beyond the product, creating an experience consumers really want to part of."

Click here for additional details on goviral's research and findings. For the full list of the top 100 brands in branded content, visit goviral.com

Tagged as branded content, digital, facebook, goviral, red bull, social video, Social Video Equity Report, vimeo, Viral videos, youtube

Feb 22nd 2012

Introducing the Digital Content NewFronts: Where "Brands, Meet Content"

By Janet Balis
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Today AOL announced it has joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content Newfronts (DCNFs) to the market April 19-May 2, 2012. This incredible partnership has been formed by the marketplace leaders and will showcase online content for consumers, brands and their investments, and agencies. It's no secret that online advertising spend is on an upward trajectory and expected to grow 23% in 2012 to $39.5 billion in the US, surpassing print*. With this in mind, six titans on the Web are partnering to create a meaningful marketplace between brands and native digital content.

For brands and advertisers there is an urgency to invest in quality content at scale, and the power of the AOL network is three-pronged: we enable them to tell stories, we take those stories places by distributing them across our network, and we get people talking. Given our range of branded, premium, social and video-centric programming, we expect to deliver a rich experience to our audience and while continuing to differentiate our value in the advertising marketplace.

Following AOL's showcase on April 24 we are confident brands will truly be energized by the quality and depth of our offerings, and the level of differentiation we offer in the marketplace.

*Source: eMarketer

Posted in Advertising, AOL

Tagged as aol, aol advertising, content, DCNF, digital, digital content newfronts, digitas, hulu, janet balis, msn, newfront, video, Yahoo, youtube

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