digital media posts

The series features the creative minds and leaders behind Soundcloud, Wired Magazine, Cadillac, Readmill, Obama Campaign, Mondelēz International and more. Watch the playlist below or visit AOL On for more insightful "Shingerviews."

WATCH: @aol's digital prophet, @shingy, interviews industry's leaders at #SXSW for "Shingerviews" aol.it/109kUgs

- AOL PR (@AOLPR) March 18, 2013

Carla Buzasi, Editor-in-Chief of The Huffington Post UK, has scooped the top individual award -- Media Innovator of the Year -- at the British Media Awards, recognizing innovation and excellence across the British media industry.

The judges deemed that Carla and The Huffington Post UK showcased a mixture of old-fashioned and modern editing, "incorporating original reporting and comments with a chorus of contributions from the audience in real-time." The Huffington Post UK was also highly commended in the 'Social Media and Marketing Innovation' and 'Digital Media Innovator of the Year' categories.

"I'm very proud that, just nine months after launch, HuffPost UK is being recognized in this way. The team works tirelessly to ensure we're creating the very best original reports, news stories and blogs, and it's great that the rest of the British media scene are sitting up and taking notice," Carla said.

Last November, The Huffington Post UK was honored by the Lovie Awards with a Gold Award in the news category.

At Patch we believe that many of the ideas that will shape the future of digital media and journalism will come (not surprisingly) from the next generation who are now in business and j-schools. Those passionate students will challenge established models and help us constantly reinvent the world of media. For that reason, we love to work with these schools as much as possible. We offer real-world experience and coaching to students at over 100 institutions through our PatchU program. And as often as possible we get to meet with classes and talk about what we're doing. Last night I spoke at the Iona College Mass Communications Department and had a great conversation with students, a couple Patch editors, and Professor Thomas Callahan. My message was basically this: Here's what we're doing at Patch and why; Here's my take on what we can expect in the near future; You will be a big part of how this industry develops; And finally, contrary to popular opinion, the future of local media is incredibly bright and exciting! Thanks to Iona for having me, and I'm off to Stanford's Graduate School of Business next week to talk about the future of media.

.@patchtweet heads to school to find next generation of journalistsaol.it/AvrOOr

- AOL PR (@AOLPR) February 16, 2012

Jim Norton, Head of AOL Sales, recently sat down with Katie Bronnenkant of "The Makegood" to discuss his new role. The interview covers a range of topics including Norton's predictions for 2012 advertising trends, the power of the social platform, and the reasoning behind his transition from traditional to digital media. Here are some selected highlights from the article:

The Makegood: Jim, you have spent about 20 years in sales and marketing roles, working in both traditional and digital media for companies including WLVI-TV and Google. What motivated you to make the move from traditional to digital media?

JN: I made the switch in 2006 from traditional to digital. What I kept hearing from customers on the traditional side was a call for metrics and measurement and the "ask" to justify every advertising buy. It was clear that even traditional media buyers were beginning to look at their business through a digital lens.

I decided to take the customer service aspect of traditional and marry that with the analytics and heavy metrics of digital. It was a good combination for me personally. It was clear too that digital was seeing year-over-year gains and TV was not. So ultimately digital was the place to be.

The Makegood: Are there any new initiatives that you can tell us about that marketers can expect to see coming from AOL in 2012?

JN: We are focused on the priorities that we have messaged consistently over the last 2 years: Creating high quality content experiences for consumers as scale. We are going to continue to invest in premium formats (Project Devil) and you will see that available at greater scale; video and mobile will continue to offer robust targeting capabilities and across higher quality content experiences; and we remain committed and enthusiastic about the local opportunity that Patch offers to marketers as they try to move users from pages to parking lots. This is the year we will unleash the power of the social platform that is the Huffington Post.

Learn more about Norton's expanded role and video strategy here.

.@AOL's New Head of Sales Shares his 2012 Advertising Expectationsaol.it/ywif6x

- AOL PR (@AOLPR) February 14, 2012