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Sep 23rd 2013

AOL is Leading a Movement

Tonight is a milestone moment for the industry. AOL will hold the first-ever Programmatic Upfront for more than 800 digital and traditional marketing executives.

The movement is about simplifying digital advertising at scale – this is our mission at AOL Networks. It's about using technology, data and automation to free up marketers and agencies to do breakthrough creative work. It's about tearing down the inefficiencies that today prevent our industry from competing in earnest for TV budgets. It's about automating what can and should be automated. And it's about defining a new way of buying in the digital space.

For traditionalists, it's easy to claim that 'programmatic' and 'upfront' don't go together; to label 'programmatic' and 'premium' as opposites. This is an empty claim - an attempt to pigeonhole automation as remnant bidding. Many benefit from keeping the industry confused because it fuels feature-based vs. solution-based businesses. But the truth is that programmatic is only synonymous with automation. That it has nothing to do with inventory quality. The fact is that the agencies, brands and publishers that leverage automated programmatic technologies take back huge budget percentages currently lost to 'features'. They lock in better brand results and they create business efficiencies that ultimately drive competitive advantages.

As an industry, we can and should make this easier than we do. As evidenced by the number of marketing executives attending the Programmatic Upfront, buyers want to double down on digital. And they want us to make it much easier and simpler than it is to do so.

With a complete, premium cross-screen and format tech platform that we are investing more and more in each day (i.e. recent acquisition of Adap.tv), AOL is doing its part to draw a line in the sand. We are asking the industry to join us. Tonight, we will demonstrate that the market is ready for change; clients will show that creativity can be the star that rises out of automation.

Check out the AOL Networks programmatic platform video below: For updates and the latest news from AOL, follow @AOLPR on Twitter.

Sep 5th 2013

Nate Richardson Joins AOL As President Of AOL Live

I'm pleased to announce that Nate Richardson has joined AOL as President of AOL Live. Nate's background in digital media, e-commerce and start-ups brings a combination of experiences that will allow us to build a truly unique, differentiated and compelling AOL Live product.

While my first experience meeting Nate was on a panel at the LGBT Center when he was CEO of paidContent, I had heard of his reputation as the person behind Yahoo! Finance's success.

Nate arrived at Yahoo! via the acquisition of a payments company, and went on to deliver one of the most financially successful and dominant digital businesses of the last decade.

Nate took two detours, including what he describes as a cameo at Dow Jones as Head of Digital and a mind-cleanser running the largest non-governmental organization in post-war Liberia for the International Rescue Committee, where he had a staff of 500 and a need to learn how to build his own satellite system.

After the panel, I recruited Nate to conceive of and launch Gilt Man and later Gilt City. Nate built two of Gilt Groupe's most valuable businesses by establishing differentiated propositions, a strong editorial point of view in merchandising, and team cultures that are legendary for their creativity, passion and commitment.

Most recently, Nate was CEO of #waywire, a video curation platform that he co-founded with Mayor Cory Booker. His time at #waywire served as a baptism into the fast evolving world of video.

Please help me welcome Nate to team AOL.
For updates and the latest news from AOL, follow @AOLPR on Twitter.

Mar 18th 2013

AOL's Digital Prophet, David Shing, Interviews Industry's Leaders at SXSW for "Shingerviews"

David Shing, AOL's digital prophet and brand evangelist, flew out to Austin, TX, for SXSW 2013 to see the latest in film, music and tech. While intrigued by what was happening on the main stages, Shing was also interested in digging into the latest trends in digital. He took to the streets, interviewing leaders from start-ups to iconic American brands. He shares his conversations on the web series, "Shingerviews" on AOL On.

The series features the creative minds and leaders behind Soundcloud, Wired Magazine, Cadillac, Readmill, Obama Campaign, Mondel─ôz International and more. Watch the playlist below or visit AOL On for more insightful "Shingerviews."

Apr 30th 2012

Carla Buzasi and HuffPost UK Scoop British Media Award!

Carla Buzasi, Editor-in-Chief of The Huffington Post UK, has scooped the top individual award -- Media Innovator of the Year -- at the British Media Awards, recognizing innovation and excellence across the British media industry.


The judges deemed that Carla and The Huffington Post UK showcased a mixture of old-fashioned and modern editing, "incorporating original reporting and comments with a chorus of contributions from the audience in real-time." The Huffington Post UK was also highly commended in the 'Social Media and Marketing Innovation' and 'Digital Media Innovator of the Year' categories.


"I'm very proud that, just nine months after launch, HuffPost UK is being recognized in this way. The team works tirelessly to ensure we're creating the very best original reports, news stories and blogs, and it's great that the rest of the British media scene are sitting up and taking notice," Carla said.


Last November, The Huffington Post UK was honored by the Lovie Awards with a Gold Award in the news category.

Feb 16th 2012

Patch Heads to School to Find Next Generation of Journalists

At Patch we believe that many of the ideas that will shape the future of digital media and journalism will come (not surprisingly) from the next generation who are now in business and j-schools. Those passionate students will challenge established models and help us constantly reinvent the world of media. For that reason, we love to work with these schools as much as possible. We offer real-world experience and coaching to students at over 100 institutions through our PatchU program. And as often as possible we get to meet with classes and talk about what we're doing. Last night I spoke at the Iona College Mass Communications Department and had a great conversation with students, a couple Patch editors, and Professor Thomas Callahan. My message was basically this: Here's what we're doing at Patch and why; Here's my take on what we can expect in the near future; You will be a big part of how this industry develops; And finally, contrary to popular opinion, the future of local media is incredibly bright and exciting! Thanks to Iona for having me, and I'm off to Stanford's Graduate School of Business next week to talk about the future of media.

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