IAB's Digital Media Sales Certification program, established in 2012, is the first-ever educational standard for digital media sales teams, creating a professional benchmark for the digital advertising field. The program is created by and for industry experts and AOL will benefit by ensuring they have the most knowledgeable sales teams possible.
The certification knowledge areas include:
- Comprehending the Digital Advertising Ecosystem
- Selling Digital Media
- Managing Digital Advertising Campaigns
- Analyzing Campaign Performance
This certification is the highest industry credential for digital media sales professionals and it's a badge AOL's sales teams will wear proudly.
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