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Nov 9th 2011
AOL Advertising's Karen Cahn (pictured above) conveyed AOL Video's branded entertainment strategy before an audience of digital media and marketing executives this week during the Digiday Video conference in New York.
Speaking on a panel that questioned branded content as entertainment, Karen shared success stories and emphasized AOL Video's reach and distribution capabilities as a differentiator from other premium content producers. Her fellow panelists from Alloy Digital, CJP and Revisions 3 all agreed that branded entertainment productions in 2011 should find tasteful ways to integrate products into quality content that brings value.
Later that afternoon, AOL's Travel category sales director Sean Giancola co-hosted a case study presentation on a client who ran personalized video ads on AOL Video.
AOL Video's East Coast sales and business development teams networked with publishers, agencies and technology providers during the event, handing out AOL Video collateral.
(This post originally ran on the AOL Advertising Blog.)