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Mar 13th 2013

AOL Wins Four Digiday Awards!


(Accepting the awards: Emily Tanczyn and Daryn Strauss for MAKERS; Alex George for Moviefone, and Brian Sirgutz for HuffPost Impact)

We're happy to share that AOL topped this year's Digiday Publishing Awards finalists! AOL and Huffington Post were nominated in eight different categories and, last night, took home four of those awards. The awards honor excellence and breakthrough achievement in digital publishing, branded content and advertising technology.

Here are AOL's Digiday award-winners:

• Best Editorial Achievement by a Publisher: AOL for MAKERS.com
• Best Use of Video by a Publisher: AOL for MAKERS.com
• Best Use of Mobile by a Publisher: Moviefone iPhone App
• Best Branded Content Integration by a Publisher: Huffington Post Media Group for Cisco Impact

Additionally, AOL's TechCrunch was nominated for Best Editorial Achievement by a Publisher, Homepage for Heroes was up for Best Content Marketing Program, the Huffington Post iPad app was a finalist for Best Design and the HuffPost Live iPad app was nominated for Best Use of a iPad/Tablet by a Publisher.

See the full list of Digiday nominees and winners here. Congrats to all of the digital brands that were selected by Digiday, including the amazing AOL brands!

May 17th 2012

AOL Earns Digiday Award and Six Telly Awards

An AOL Advertising display ad campaign was named Best B2B Branding Campaign in the 2012 Digiday Awards this week. The "Environment Matters" campaign ran online and offline, targeting ad agencies and brands and highlighting the importance of the online environment in which their ads run.Digiday covers online media, marketing and advertising.

Based on AOL's proprietary research, we've found that ads perform better when placed next to quality content. To help highlight this to the agency world, the AOL Advertising team came up with the "Environment Matters" campaign. The beautiful -- and now award-winning -- campaign and its messaging were well received by the industry! Check out Digiday's site to see the rest of the winners.

AOL also picked up six Telly Awards honoring the best in film and video productions, Web videos, commercials and films, local and regional and cable TV commercials, programs and segments. Last year, the Tellys received more than 11,000 entries from all 50 states and five continents. And the winners are...

Winning Content and Category:

SILVER (highest honor):


BRONZE:


Watch all of these videos and more by visiting the AOL On Network.

Apr 17th 2012

AOL Wins Three Digiday Publishing Awards


Last night, Digiday announced the winners of the Digiday Publishing Awards at their gala in New York City and AOL nabbed three awards:

Best Advertising Innovation by a Publisher
AOL Premium Formats / Smart Apps

Best Use of a iPad/Tablet by a Publisher
AOL / Editions

Best Editorial Achievement by a Publisher
The Huffington Post

Honoring overall excellence and breakthrough achievements in digital publishing, branded content and advertising technology, the Digiday Publishing Awards also named Cambio's CliffNotes Films as a finalist in the Best Branded Content Integration by a Publisher category. The winners and finalists were selected by a judging committee made up of leading media and marketing experts, journalists, industry insiders, marketers, publishers, and technology visionaries. To read the full list of winners click here.

Mar 29th 2012

Advertising.com Group Sponsors Digiday Publishing Summit


As a sponsor of this week's Digiday Publishing Summit (DPS), AOL's Advertising.com Group was showcased in front of more than 300 leading executives in digital publishing, advertising and technology. This leading conference explored challenges facing large and small digital publishers in the rapidly evolving online landscape and opportunities and strategies that will drive their business in 2012 and beyond.

In addition to the sponsorship, two speakers – Will Schmahl of ADTECH and Brian Atwood of Pictela – represented AOL during the three-day event titled "Making the Modern Publisher" in Park City, Utah, The summit highlighted innovative technologies and winning content strategies with the goal of helping publishers create a playbook for success. The agenda featured workshops and sessions on mobile, video, premium ads, inventory optimizers, data and quality content.

Will led a presentation on the benefits of "Mobile Rich Media Ad Interface Definitions," or MRAID, the Interactive Advertising Bureau (IAB) project to standardize rich mobile ads. The key message was that ad standardization in the mobile space will allow both publishers and advertisers to create winning mobile brand experiences, which will drive better ROI.
As a panelist on "Bringing Beauty to the Web," Brian shared his thoughts about the advantages of publisher and advertiser collaboration to create consumer-centric Web experiences with reduced clutter and premium ad formats. Less clutter on a page and one premium ad unit increases engagement more than three times – better for the publisher, advertiser and consumer.

Our sponsorship and speaker contributions sessions drove potential new client relationships and promoted our suite of publisher-focused solutions. The event was a big success for us, and we plan to be front and center at the next Digiday Publisher Summit in October.

Dec 16th 2011

AOL at the Digiday Target Conference


Over 150 media insiders gathered together on December 15th for the DigiDay Target Conference in LA. Speakers and panelists discussed issues around current targeting solutions and measurement capabilities. Brand marketers spoke to challenges with managing messaging across platforms and efforts to improve communication between all players involved. There was also a new focus on utilizing data across mobile and video platforms with exciting new developments such as addressable TV creeping further into the digital conversation.

AOL's Willis Duran sat on the Targeting for Brands panel with leaders from Saaatchi & Saatchi, Ignited, and BatesHook to debate how brand marketers can strike a balance between identifying specific audiences while delivering messages at scale. AOL is leading the charge with leveraging data for brand marketers, not solely to drive incremental sales lift, but also to drive branding metrics such as brand awareness and market share shifts.

With offerings like Super Channels and Devil Ad units, advertisers can utilize data in a brand-friendly environment. In addition, through AOL's capability to leverage an eAddressable audience, it provides digital marketers with an edge to reach consumers on a household level while alleviating certain concerns around cookie degradation.

"The digital ecosystem continues to be packed with intermediaries and new data providers. While most would agree key players may get acquired or consolidate, growing ad budgets and evolving technologies provides ample opportunity for niche businesses to continually enter into the space so the shakeout, if any – will likely be cyclical. Still, amidst the complexity, there are few companies such as AOL who have made it easy to buy media at scale across platforms – complete with self-service implementation and reporting tools. The panel allowed us to affirm our position in leveraging data to provide additional value in insights and in satisfying multi-pronged marketing objectives that extend far beyond a CTR metric. Our ability to leverage data within brand-safe environments is also an incredible differentiator in the data space," said Duran, Director of Targeting Strategy.

Advertising.com's Doug Boccia, VP of Platform Solutions, also participated in a Q&A chat on accelerating performance solutions. In the session, he announced that Advertising.com is creating a new platform for sophisticated marketers to control all aspects of their media buy. Leveraging Advertising.com's technology and algorithm, AdLearn Open Platform will provide strategic partners with access to real-time bidded Advertising.com and AOL's non-reserved inventory.

"I was excited to finally announce and discuss AdLearn Open Platform by Advertising.com. Based on the multiple conversations that occurred throughout the day, I believe we are well positioned to create a valuable new solution for the marketplace," said Boccia.

With the new product set to launch in early 2012, keep your eyes on www.AdLearnOP.com.

(This post originally ran on the AOL Advertising Blog.)

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