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david shing posts

Jan 6th 2014

AOL at CES: What's Next for the Heart of Technology

The proving ground for breakthrough technologies for more than 40 years, CES has become much more than the world's largest trade show. And its implications and innovations reach far and wide beyond the tech industry into our everyday lives. From 4K TVs to wearable technology, from automotive telematics to smart appliances, every year, CES amazes and delights us with what's next and what's possible. As AOL Networks' CEO Bob Lord puts it, "CES has become a cauldron of what it means for consumers and marketers. It challenges how we do advertising." And only AOL, with its award-winning consumer brands and its powerful advertising platforms and products, is squarely at the heart of CES.

CES: Connecting to innovation
What's fascinating about CES is how tech and humanity come together, in a way that transforms the consumer experience. And AOL is focused on programming content that consumers love with our consumer tech sites Engadget and TechCrunch. In addition to once again being the Official Online News Source for CES, Engadget is also honored to be the media partner for the Best of CES Awards. And for the first time, TechCrunch is bringing its signature Hardware Battlefield to CES, to uncover this year's startup stars, with the help of celebrity judges like Martha Stewart. But if CES is where man meets machine, it also happens to slap us in the face at a time when we're taking stock, making resolutions, and thinking about how we will make this year better than the last. The Huffington Post's re-launched GPS for the Soul app is the perfect reminder for how we need to find balance amid technology's temptations.

CES: Connecting with partners
CES has become a hotbed for advertisers and agencies, and we're looking forward to meeting with partners to discuss how our barbell solutions, global opportunities, cross-screen capabilities, video, and programmatic platforms can drive their brands forward. In fact, this week marks the first time where AOL will bring our full video and programmatic stack to market with Adap.tv, fulfilling a vision that began at last year's CES. Continuing his thought-leadership Shingerviews video series, this week David Shing will talk to some of tech and media's leading figures to make sense of the evolving technology landscape and discuss how we can use technology to help make powerful human connections between consumers and brands.

CES: Connecting humans
AOL connects to consumers – and in turn connects those consumers to brands and marketers. And we can't wait to see how the innovations revealed this week will impact our lives.

Jul 19th 2013

Feeding the Curiosity Monster

One of AOL's core values is embracing change and we're encouraged to have "a DNA of curiosity," to think big and take chances. It's a great topic of conversation, and as one of AOL's cultural ambassadors I love learning how others keep their curiosity monster well-fed. Last week I attended AOL Advertising's new speaker series, Masters of Advertising, where David Shing, a thought leader and member of senior management presented his telescopic view of creativity and how brands can differentiate themselves in the bustling digital marketplace. Here are a few things I learned:

  • Attention is the new currency. David mentioned that most users download over 40 apps to their smartphone or tablet and actively use a core set of about five. It is a brand marketer's challenge to retool how they approach securing that mindshare in order to successfully gain market share.
  • Exercise your right brain every day. The daily grind of the work week is inherently tethered to our left brain guru. I don't know about you, but I find myself keeping more tabs on my to do lists and project plans than stretching my right brain beyond its comfort zone. David encouraged the audience to start channeling their individual creativity by stepping away from the spreadsheets and exercising the other parts of the brain.
  • Ideas are everywhere. There is a wealth of content available not only for consumption, but also for inspiration. "Contagious videos" are a growing portion of that content, they tell the brand story from a human experience. David shared the following thought-provoking examples during his presentation: Driving Dogs, Metro Train PSA, Fallen Angels (UK).

For more on David Shing's take on creativity in the digital space, click here.

Learn more about AOL and how you can embrace your DNA of curiosity by visiting the AOL Careers site for a list of exciting opportunities. Also keep up-to-date on all things AOL Advertising by following them on Twitter.

Mar 18th 2013

AOL's Digital Prophet, David Shing, Interviews Industry's Leaders at SXSW for "Shingerviews"

David Shing, AOL's digital prophet and brand evangelist, flew out to Austin, TX, for SXSW 2013 to see the latest in film, music and tech. While intrigued by what was happening on the main stages, Shing was also interested in digging into the latest trends in digital. He took to the streets, interviewing leaders from start-ups to iconic American brands. He shares his conversations on the web series, "Shingerviews" on AOL On.

The series features the creative minds and leaders behind Soundcloud, Wired Magazine, Cadillac, Readmill, Obama Campaign, Mondel─ôz International and more. Watch the playlist below or visit AOL On for more insightful "Shingerviews."

Sep 10th 2012

AOL David Shing Featured in Canada's 'Marketing' Magazine

AOL Digital Prophet David Shing delivers the keynote speech at Marketing magazine's inaugural Branded Content Conference this Wednesday in Toronto. In advance of the event, the magazine sat down with David for a Q&A, during which he stressed the importance of "movements" over "moments" in marketing. Here are a few highlights from the interview:

"How can content connect in context and not contribute to clutter?
The key to success starts with a great idea. This foundation allows for the idea to travel across multiple properties with strong storytelling. The key to context is to ensure you are telling the right type of story at the right place at the right time. Too many brands tell the same story across different media and forget that people are using digital properties for different needs.

You've long said that generic advertising needs to evolve to "influence marketing," adding that it's not about size, but influence. What do you mean?
If we can move people beyond liking to actually share-or take other real actions-we can engage the crowd to create movements and not be limited to moments. For example, the concept of "like" is conceptually flawed because there is very little commitment to the action. I believe we can harness the power of "friends of a friend" to make the social experience-especially social-commerce-authentic."

Read the full article click here.

Nov 14th 2011

Advertising.com Group Delivers a Suite Solution to Tech Start-Ups at DCWeek


Advertising.com Group
connected with over 1,500 digital innovators at Digital Capital Week (affectionately known as DCWeek) who gathered for the weeklong festival in Washington, DC this week. David Shing delivered a keynote session on The Future of Media and dared festival-goers to rethink how brands live in the digital environment. He challenged them to immerse their brands into the consumer experience through tactics such as gaming, augmented relationships and cause marketing. He encouraged marketers to develop digital that were not just repurposed from other channels but were "authentically digital".

In addition to David's inspirational talk, the AG group showcased how brands could win big and engage consumers through Premium Formats, Video and the innovative Ad.com and ASL platforms. The combined AOL and Advertising.com Group execution showed attendees the benefits of being able to work with multiple industry leading brands at just one company.

(This post originally ran on the AOL Advertising Blog.)

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