david shing posts

The series features the creative minds and leaders behind Soundcloud, Wired Magazine, Cadillac, Readmill, Obama Campaign, Mondelēz International and more. Watch the playlist below or visit AOL On for more insightful "Shingerviews."

WATCH: @aol's digital prophet, @shingy, interviews industry's leaders at #SXSW for "Shingerviews" aol.it/109kUgs

- AOL PR (@AOLPR) March 18, 2013

AOL Digital Prophet David Shing delivers the keynote speech at Marketing magazine's inaugural Branded Content Conference this Wednesday in Toronto. In advance of the event, the magazine sat down with David for a Q&A, during which he stressed the importance of "movements" over "moments" in marketing. Here are a few highlights from the interview:

"How can content connect in context and not contribute to clutter?
The key to success starts with a great idea. This foundation allows for the idea to travel across multiple properties with strong storytelling. The key to context is to ensure you are telling the right type of story at the right place at the right time. Too many brands tell the same story across different media and forget that people are using digital properties for different needs.

You've long said that generic advertising needs to evolve to "influence marketing," adding that it's not about size, but influence. What do you mean?
If we can move people beyond liking to actually share-or take other real actions-we can engage the crowd to create movements and not be limited to moments. For example, the concept of "like" is conceptually flawed because there is very little commitment to the action. I believe we can harness the power of "friends of a friend" to make the social experience-especially social-commerce-authentic."

Read the full article click here.

.@aol David Shing (@shingy) featured in Canada's 'Marketing' Magazine aol.it/PX4JeT

- AOL PR (@AOLPR) September 10, 2012

Advertising.com Group connected with over 1,500 digital innovators at Digital Capital Week (affectionately known as DCWeek) who gathered for the weeklong festival in Washington, DC this week. David Shing delivered a keynote session on The Future of Media and dared festival-goers to rethink how brands live in the digital environment. He challenged them to immerse their brands into the consumer experience through tactics such as gaming, augmented relationships and cause marketing. He encouraged marketers to develop digital that were not just repurposed from other channels but were "authentically digital".

In addition to David's inspirational talk, the AG group showcased how brands could win big and engage consumers through Premium Formats, Video and the innovative Ad.com and ASL platforms. The combined AOL and Advertising.com Group execution showed attendees the benefits of being able to work with multiple industry leading brands at just one company.

(This post originally ran on the AOL Advertising Blog.)