Mar 22nd 2012
We even used this MapQuest data about where people like to go to create MapQuest Vibe, our local discovery product. If you haven't had a chance to download one of the top free travel apps in the iPhone store, go to the MapQuest Vibe site or search for mqvibe in the iPhone store to help you find cool neighborhoods and the best restaurants, bars, and shopping wherever you are.
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Mar 20th 2012
At AOL we are committed to product innovation in the ever-changing marketplace, and strive to provide the best services and tools available to advertisers. An in-house team of industry veteran sellers, PhDs, business analysts and experts in the non-reserved space built the AOP platform that provides digital marketing professionals with access to the robust AdLearn optimization technology, real-time bidding (RTB) capabilities, massive reach and premium inventory.
AOP is a natural progression for our business and was built with input from our enterprise clients as well as an in-depth understanding of the needs of agency trading desks. The platform was designed to arm and empower marketing professionals with technology that drives the highest and most efficient ROI possible. It delivers tools that marketers need to effectively manage every dollar spent on their brand including scaled performance, transparency, quality inventory, advanced campaign control, access to data and audience insights in one central platform.
Advertising.com has been running the largest and most sophisticated non-reserved inventory marketplace for more than a decade. With the launch of AOP, we are well-positioned to become a strong player in the programmatic buying space.
We expect the full launch of the platform to occur this summer, and we plan to continue to build features within AOP throughout 2012.
Nov 15th 2011
Michael Manos, AOL VP of Technology Operations, presented at the 7x24 Exchange Fall Conference in Phoenix on Monday focusing on "Managing Disruption: A Data Center Love Story." During his presentation, which was covered by Rich Miller for DataCenterKnowlege.com, Manos shared his expertise on data centers, incorporating references to movie romances like "The Princess Bride," and discussed AOL's efforts to reform and update its technologies:
Click here to read the full article about Manos' presentation on DataCenterKnowledge.com.
"AOL runs about 60,000 servers, Manos said, which are spread across five primary data centers in North America and Europe. "We're talking about dramatically reforming what was one of the world's largest Internet companies," said Manos. "In our case, the data center team was very plugged in and wanted to improve. What we did was come in and radically reduce the cruft."
A starting point was "Project Ops-Surdity," a mission to find and retire servers that were plugged in but not performing any useful functions. "In 10 months, we've been able to reduce our footprint by 4,500 servers," said Manos. "It's been a lot of work."