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Dec 12th 2013

Miley Cyrus and the Snowden Files engage the public most for 2013

What do Papal intimacy, a screaming goat and candy-deprived children have in common? They all appear in the definitive Scoreboard of Content 2013, compiled by The Huffington Post UK and Ogilvy Public Relations. The Scoreboard of the most impactful online content this year was revealed today following a crowd-sourced appeal to more than 7.7 million* influential consumers and creators.

Over 180 pieces of content were judged by a panel from the worlds of academia, media, marketing, content creation and social networks divided the crowd-sourced favorites into Top Fives across five genres: Sex, Humor, Fame, News and Lifestyle. The panel of judges then decided upon a top five in each category, crowning one overall winner.

The top scoring content in each category, and overall, is as follows:

  • Miley Cyrus' fusion of nudity and shock in the 'Wrecking Ball' video, tops off a year of increasingly sex-fuelled music videos, and puts her at the pinnacle of the sex category, and overall
  • For news, The Guardian's 'NSA Snowden Files' scored highest, leading impactful news sharing online
  • A home-production YouTuber, MrEpicMann, takes the top spot in humor with 'How animals eat their food'
  • Number one in the fame category is another home-generated piece of content, 'Pope Selfie', taken by @FabioMRagona
  • In lifestyle, Dove's 'Real Beauty Sketches' achieved the top grade

Whether fun or serious, the impact of the year's top content is clear: between them, the Scoreboard's Top 25 generated more than 1,113,100,000 views and 5,787,600 shares across social media.

Statistics, celebrity or monetary investment alone, however, did not guarantee impact in the mind of the public or top scores from our judges.

It was a combination of a hot title or headline, surprise and intimacy that our judges revealed as the keys to success.

Oct 17th 2013

AOL breaks U.S. video industry records, tops comScore rankings in September

In just one month since we completed the acquisition of Adap.tv, we're proud to announce that both parties are already reaping the benefits.

Earlier today, comScore released the U.S. Online Video Rankings for September; AOL not only tops the list of online video ad properties for the month, but also served up 3.7 billion (yes, that's with a "b") video ads -- the largest number by a single property ever recorded by comScore*.

This is the first public data combining both Adap.tv and AOL as one unit, and these results reaffirm the significance of the acquisition and speak to the bright future that lies ahead in video. Specifically, Adap.tv is uniquely positioned to accelerate programmatic ad buying across a bevy of premium publishers and brand advertisers -- and indeed, it already has.

We recently highlighted our leadership position in programmatic at our first-ever Programmatic Upfront, where five of the top six media holding companies committed to programmatic ad packages with AOL in 2014. Adap.tv was also named by IPG's MAGNA GLOBAL unit as its preferred video technology platform, accelerating the agency's client successes across digital, mobile and linear television. The belief is that by eliminating the many points of friction and manual processes within advertising transactions, we can explode creativity and spotlight the incredible work being done in video advertising.

We've also consistently maintained our ranking as one of the top three premium video content properties on the Web by making good on our promise to utilize a syndication model that makes the economics of video production work for publishers and content creators. To that end, we've recently announced partnerships with content brands like ESPN, Discovery and The Wall Street Journal, and we've launched immensely popular series that have raked in a combined 23M** views to date.

We're pleased to see tangible results, and we're inspired by the speed at which we've grown our video offerings to be one of the best in the business. We are currently seeing a 32% increase in video views year-over-year, compared to 17% growth for the overall industry***, with all signs pointing to strong continued success for video at AOL.

From investing in video advertising to syndicating short-form premium content to launching original programs with well-known talent, we have built a complete solution that brings together both content and technology, arming every edge of the ecosystem with what is needed for the next generation of video.

With that said, this milestone could not have been reached without the work of our brilliant employees and our visionary partners and clients who understand the power of sight, sound and motion in today's media and tech economy.

Thank you -- we are excited to be on this journey with you and look forward to continuing this momentum in 2014.

*comScore, September 2013 U.S. Online Video Rankings, Video Ad Properties Ranked by Video Ad Views
**AOL internal analytics, September 2013

***comScore, Video Metrix Media Trend, September 2012 to September 2013, Video Properties

Apr 24th 2012

AOL Participates in First Digital Content NewFront

In February AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content NewFronts (DCNFs) to the market. The day has come for AOL to show the market the quality and depth of our offerings, and the level of differentiation we bring to advertisers.

Today, we bring together AOL's clients with leading content creators, distributors and talent in a unique environment that showcases all that we have to offer. Our program focus: Powering Brands through Ideas and Content.

We've seen – from our consumer and advertiser insights – that premium content powers the differentiation that brands are looking for to reach and engage with consumers. AOL powers content and brands through its well-known media properties, including Autoblog, TechCrunch, Moviefone, Engadget, The Huffington Post, Stylelist, MapQuest and Patch. As a part of this, we are deeply committed to original programming and understand the importance of creating a meaningful marketplace for brands with digital content. Given our range of branded, premium, social and video-centric programming, we continue to deliver interesting and valuable experiences to users -which is what advertisers want and need.

This afternoon at the Highline Stages in NYC, AOL will bring together 450 brand advertisers, marketers, agencies and digital and TV media buyers to announce AOL's new slate of video programming, promote original programming producers and casts, unveil a new product and showcase the power and reach of the AOL brand.

I'll be keynoting the event, and program speakers and panels will include:

  • Brand Solutions with AOL's Jim Norton, Head of Sales & Janet Balis, Head of Sales Strategy, Marketing and Partnerships

  • Mega-Trends with AOL's Ned Brody, Chief Revenue Officer

  • Behind Our Content with Jim Stengel, CEO of Jim Stengel Co. and former Global Marketing Officer for P&G (moderator):
    • Michael Hogan, Moviefone
    • Christina Norman, HuffPost BlackVoices
    • David Kiley, AOL Autos
    • Tim Stevens, AOL Tech
    • Susan Kaplow, HuffPost Women

  • Main Stage with Ran Harnevo, Head of AOL Video

We'll also have on stage with us incredibly talented fashion & style influencers like Nina Garcia, Rachel Roy and Erin Fetherston; Michael Eisner, an icon in the American entertainment industry, and Larry Tanz, CEO, Vuguru, as well as the cast of a new web series: Julie Warner, Kristy Swanson, Amy Yasbeck, and Romy Rosemont; and Amy Harris, best known for Sex and the City, will participate in the event experience. And there could be more surprises ...

We are thrilled to be a part of this inaugural event and look forward to many Digital Content NewFronts to come.

Apr 9th 2012

Help AOL "Make the Stage" at Internet Week




Where's the one place that journalists, advertisers and hilarious Internet memes gather each Spring? Internet Week New York, of course! This year's conference will be held May 14-21, and in the spirit of the open web, IWNY is putting the power in the hands of the people.

As part of their extensive schedule of programming, IWNY has held 8 panel slots open allowing industry experts to Make The Stage by submitting their own panel ideas in the following areas: Advertising, Entertainment, Fashion & The Arts, Impact, Mobile, Social Media, Start Ups and Technology.

This year, AOL has submitted two panels that are up for voting:
  • "Building Social Content & Taking It Places" - A look at how AOL is uniquely positioned to create social content by mixing premium content and conversation with AOL's Senior Vice President and Head of Sales Strategy, Marketing and Partnerships Janet Balis.
  • "True Tales From The Interest Graph: Big brand perspectives on how to leverage what people like" – Join AOL's Social Media Director Matthew Knell, along with Katie Richman from ESPN, Katie Morse from Billboard Magazine and Katy Kelley, VP at Cohn and Wolfe, for a panel called focused on how big brands are starting to use the new generation of interest graph sites (such as Pinterest, Tumblr, and Instagram) to focus their communications on things people like.
Now, we'd love YOUR help to make these panels happen! The panels that receive the most votes will secure spots on the Stage at Internet Week NY.

To vote for "Building Social Content & Taking It Places", click here.

To vote for "True Tales From The Internet Graph", click here.

Please note, you will be required to create a login/password and users are allowed to vote only once.

Learn more about Make the Stage and Internet Week 2012 here, and stay tuned for more news about AOL at Internet Week NY in coming weeks.

Apr 4th 2012

On Our Mind: AOL Partners with Mindshare Entertainment

As we head into the upfront season, AOL is celebrating a new partnership with Mindshare Entertainment that will generate top class video and social branded experiences by blending Mindshare's creative thinking with AOL's audience insights, distribution network and social capabilities.

The market has seen AOL partner with the likes of BermanBraun and Vuguru, and in this particular instance we are working with one of our biggest agency partners to build and sell content in an alternative way. This deal puts AOL and Mindshare Entertainment, led by Emmy-winning producer David Lang, at the forefront of a growing trend toward the fusion of marketing, entertainment, social media and video for four screens.

By being within an agency Mindshare Entertainment is intricately connected to the clients who have already started to embrace and shift money to creative ideas on the Web, and they've specifically chosen AOL for its distribution network and social capabilities.

As the partnership hits the ground running, the market will see new and exciting opportunities like a social content franchise that will speak to the budget conscious woman through the lenses of fashion, beauty, and DIY. We're also working on a social engagement platform that helps extraordinary Americans fulfill their wildest dreams across the globe.

By cultivating relationships with partners like Mindshare Entertainment, AOL continues to deliver exceptional experiences to audiences. Stay tuned for more exiting updates to come on April 24 during AOL's NewFront presentation.

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