connected tv posts

Sep 21st 2012

When Will 'Online Video' Just Be Called 'Video?': A recap from the Ad Age Digital Conference

The second annual Ad Age Digital Conference took place in San Francisco yesterday, and I was lucky enough to deliver a presentation during the video track. Entitled When Will 'Online Video' Just Be Called 'Video?', my presentation discussed the growing shift of television advertising dollars to online video and the progress that the industry has made in recent months.

With more than 200 people in the audience, I shared how new technologies and a more pronounced focus on quality content has really helped the industry to make significant strides of late. Technologies like the tablet and connected TVs have certainly made time-shifted video more accessible and media buyers are taking notice as these devices become more ubiquitous. I noted that a "new set of pipes" are being developed that allow for a better viewing experience than consumers have seen in the past. At the same time, the industry as a whole has done a much better job of investing in original web series, with "made for web" shows like our own Little Women Big Cars. In a nutshell, I highlighted how online video has matured tremendously from the days where only user-generated content was available and that, combined with new technology, have driven increased viewership.

Finally, the presentation addressed how new forms of measurement are also helping to make more of an apples to apples comparison between online video and traditional television. In the past, online video ads were often measured only in terms of clickthrough rates and completion rates with neither measure translating well to TV marketing. Newer forms of measurements, such as the partnership AOL made with Nielsen earlier this year, help media buyers to take a closer look and have a better understanding of metrics.

To read more about the Ad Age Digital Conference, check out adage.com.

Aug 10th 2012

AOL On Network Launches on TiVo® and Releases Latest Connected TV App

We're very excited to share the news that The AOL On Network has launched version 2.0 of our widely popular app for connected TVs. The upgraded app boasts a slick new interface as well as high-definition videos from AOL original content properties and its premium content partners, including everyone from Reuters to Entertainment Tonight to Gourmet TV and BBC.

The app features a selection of video from our massive library of more than 380,000 short-form videos. And best of all, we have hundreds of fresh new videos being added every day, so users are encouraged to check back often for more videos on their favorite topics. The upgraded app is now available on Samsung Smart TVs, Roku and Sony. We're also excited to reveal that TiVo will join the list of supported platforms in the coming weeks.

The launch of our new app brings great news on the advertiser front as well. Version 2.0 features ad-serving capabilities that enable AOL advertisers to reach consumers across a variety of connected TV platforms. Connected TVs are one of the most desirable platforms for advertisers right now, and we have plenty of high-quality inventory that will be executed via pre-roll ad units.

AOL is proud to provide users with the best entertainment from cable and the web in one place. To learn more about our offerings, please read the full press release here.

Oct 28th 2011

AOL HD Expands Its Reach

Attention Connected TV fans! AOL HD is now available for immediate download on Samsung Smart TV and Google TV platforms. Originally launched in July on Roku, Boxee, DivX TV, and Yahoo! Connected TV, we're now excited to bring our programs to even more living rooms across the world.

AOL HD features some of your favorite content from across AOL Huffington Post Media Group, including gadget and tech news from sites like Engadget, TechCrunch and Translogic; celebrity news and interviews from franchises like Moviefone and Huffington Post Celebrity; and cooking, lifestyle and home improvement videos from celebrities like Eric Stromer, Sam Talbot and Carter Oosterhouse. In addition, you'll be able to listen to albums from some of your favorite new artists before they are released on AOL Music's CD Listening Party.

To learn more about Samsung Smart TV, visit Samsung's SmartTV website. To learn more about Google TV, visit GoogleTV.com.

Want to install AOL HD? Visit AOLHD.com for instructions for all supported devices.

To learn more about AOL HD, please read our press release.

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