comscore posts

Mar 22nd 2012

Le HuffPost Quebec Earns Strong Start

Le Huffington Post Québec
launched in Montreal on February 8th with Arianna Huffington leading a whirlwind media tour, media roundtable and a luncheon. To date, Le HuffPost Québec site, led by managing editor, Patrick White, has seen 106,000 monthly unique visitors (UVs), 19,000 average daily UVs* and shows strong engagement among visitors with an average of 20.5 minutes per visitor- higher than almost all French news competitors.**

Additionally, social plays a significant role in traffic. Since Le HuffPost Québec launch in February, 32% of all entries have come from social media, and in the past seven days 43% of all entries to the site have come from social. ***

Le HuffPost Québec has already recruited 170 bloggers and has built a strong social media network on both Facebook with nearly 7,000 "Likes" and Twitter with more than 5,000 followers.

Since the launch of The Huffington Post Canada this past May, unique visitors from Quebec are up 97% to more than 340,000 UVs on Huffington Post sites*. This is the fastest and largest-per cent growth in any region of Canada.

* comScore, Inc., Total Canada, Home and Work, Quebec, February 2012
** comScore, Inc., Total Canada, Home and Work, Quebec, February 2012; based on AOL created custom list
*** AOL Internal, Feb. 8 - Mar. 21, 2012.

Feb 23rd 2012

AOL Video Views Climb in January comScore Rankings

On the strength of the incredible original video produced in-house and in partnership with marquee production companies, AOL Video climbed to #5 in the overall video views chart in comScore's January rankings. Consumers are spending more time watching thanks to the breadth and volume across key categories like tech, fashion, food, home and autos.

January was also a big month in traffic for HuffPost Politics, HuffPost Green and HuffPost Black Voices*, which all earned number one comScore rankings. We had a total of sixteen properties that ranked in the top three for their respective comScore categories.

* AOL custom-built category for unique visitors, according to January 2012 comScore Media Metrix data

Feb 22nd 2012

What's Driving AOL.com: An Interview with Executive News Editor, Neil Katz

"People react to amazing stories," says Neil Katz, executive news editor, AOL.com, and "our job is to entertain, to educate, to make people laugh, to cry, and to enrich their lives."

Katz joined the company nine months ago from CBSNews.com, where he was the executive editor. Since joining, Katz and his team have doubled the volume of content on AOL.com and are now updating the page on a minute-by-minute basis.

We recently sat down with Katz to learn more about the editorial approach to AOL.com, which-according to comScore -- reaches 13 million daily and is one of the main properties of AOL. Neil describes AOL.com's goal as "continuing to develop our relationship with the American public by making our stories even more engaging."

So, what's the key to AOL.com's approach? "We're driving the social conversation. The audience is the twelfth man on the field," says Katz. "People are no longer content to be passive recipients of information and news. They're active contributors, and our level of social engagement is off the charts. We're a social media rocket ship."

When he first joined AOL, Katz's immediate task was to re-energize his staff of 17 editors, which Katz describes as a group of the most professional team players in online news.

AOL.com's readership peak is lunchtime to five p.m. as people logon to catch-up on news and check on their AOL email. The editorial team starts each day early by researching what's going on around the nation and the world, to connect people to the "amazing stories that are really happening." Katz describes their approach as great storytelling "from the mom who's fighting to keep her family safe to the superstar that's fighting to keep her name out of the news." The Huffington Post is now fully integrated into AOL.com and according to Katz, "provides readers with around a thousand pieces of content a day."

What drives Neil Katz? His favorite stories are ones that say something about America. His personal favorite is the original ten-part text and video series about severely wounded soldiers and their struggle to make their lives whole again after war. The videos were viewed more than a million times. One of AOL.com's most popular stories was a recent feature honoring the 17 American Navy Seals who were killed when their Chinook helicopter was shot down during a night raid in Afghanistan. The tragedy happened just two months after the Seal's successful bin Laden mission.

"I love telling amazing stories," says Katz. At CBSNews.com, he helped make the site one of the fastest growing digital news destinations through the development of new sections and blogs, from health to entertainment. Katz also played a role in the creation and successes of new properties, most notably, Crimesider, now a leader in true-crime reporting. Prior to CBSNews.com, Katz field produced for CBS television and was a freelance journalist for the New YorkTimes' online video unit, PBS, the Star Ledger and others. He's reported from India, Iran and Vietnam. When he's not orchestrating AOL.com, Neil is passionate about photography and global travel.

What is Katz's vision for AOL.com? "At a time when print and broadcast news outlets are ducking for cover, AOL.com and the Huffington Post are surging ahead. We're pioneering new forms of journalism for a huge audience, and our goal is to bring it to the world. We measure our progress if the readers come tomorrow."

Follow Neil on Twitter at @neilkatz and http://www.neilkatzphoto.com.

Jan 10th 2012

Patch Reaches #4 on the comScore Regional/Local List

We are thrilled to announce that Patch has become the #4 local and regional property, according to comScore's December rankings, up from #10 at the beginning of 2011. This UV growth continued in December despite a seasonal decrease among many other local and regional sites. Patch launched less than 3 years ago, and the average age of Patch sites is less than 14 months old - so you can imagine how proud we are of this accomplishment. It is truly a testament to the hard work of our teams in communities across America. Most importantly it shows that Patch continues to engage and connect with residents of towns, which, after all, is where our focus is day and night. Go Patch!

Nov 11th 2011

We're Number One!

Congratulations to HuffPost Politics, HuffPost Green and HuffPost Gay Voices for ranking number one in their respective comScore categories. HuffPost Politics focuses on the personal side of politics and how individuals across the country are affected by policy issues. The site transcends party lines and provide readers with original content and breaking news throughout the year plus deep coverage and analysis during election cycles. HuffPost Green covers the latest environmental news, green technology updates and provides a useful resource for readers who want to be more green in their daily lives. HuffPost Gay Voices, which was launched in October, covers the complexities of the LGBT community, from family and faith to politics and sexuality. The site also fearlessly looks at powerful yet silent influences on identity and relationships, such as class, race and religion.

Other comScore winners included MapQuest, which ranked number two in the maps category. Wherever you're headed, MapQuest shows you how to get there, what's nearby and where to stop along the way. The Stylelist sites and HuffPost Religion also ranked number two, in the Style and Religion categories.

*All rankings via October 2011 comScore Media Metrix

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