comscore posts

Jul 18th 2012

Summer Interns Play Kickball for a Cause

The AOL Dulles summer interns and the NextGen business resource group (BRG), an Employee Interest Group established to empower and enrich young professionals at AOL through collaboration, social networking, and professional development, showed off their competitive spirit last Friday by hosting a kickball tournament on our Dulles campus. AOL competed against interns and NextGeners from local companies comScore and Raytheon.

The idea for the event kicked off when Dulles interns and the NextGen BRG thought it would be a great way to have fun getting to know one another. A few brainstorming sessions later, the Intern Social Ambassador Group and myself added a few local companies to the mix. After interest grew, it was decided to make the tournament a charitable event.

With the help of AOLers Blair Cobb and Sara Bennett, the tournament organizers teamed up with the Cause Marketing Team and the AOL Marathon Team to raise funds for the Ronald McDonald House Music Room Project. Funds will be put toward renovating the music room at the Ronald McDonald House in New York City in honor of AOLer Rory Wheeler, who died last July. For every employee who participated in the kickball tournament, the Cause Marketing team donated money to the AOL Marathon Team fundraising page for the Ronald McDonald House. AOL recently donated a media room to the house in October.

The tournament kicked off with food, music, signs, cheering squads and round-robin games among the three teams to see who would take home bragging rights. In the end, the AOL interns' skills and teamwork landed them the most points of all three teams.

Learn more about interning at AOL by visiting our careers page.

Jun 11th 2012

Patch Announces Record Month in May

Patch announced today that May was its best month ever for traffic and revenue. According to just-released comScore numbers, Patch served a record 11.7 million users in May, a 14% increase over April's 10.3 million users and an 11% increase over its previous traffic record of 10.6 million users last August. In addition, Patch's total revenue was 14% higher than its previous record last November and also represents a 17% bump in revenue over April 2012. In 2012 Patch has already booked 130% of its total 2011 revenue.

In a press release today, Patch also said:

  • The 14% month-over-month growth in users outpaced the comScore Regional/Local category as a whole, which grew only 3% over the same time period.
  • Patch had a 12% increase in engagement (visits per unique visitor) from April to May. Within the top ten regional-local properties, this represents the highest increase in engagement month over month, and ranks Patch as the second highest in engagement among those properties.
  • With an average site age of just over 18 months, Patch is now the #5 regional/local property on the web, from #10 when it first entered the rankings in December 2010.

Jon Brod, who co-founded Patch, said in the release: "We are extremely gratified to see these measures of the traction we have gained in our communities and in our business since our launch just over 3 years ago."

May 10th 2012

Huffington Post Media Group News Now #2 in comScore's General News Category

The Huffington Post Media Group announces today that HPMG News has topped the CNN Network to become the #2 site in the General News category according to the latest April 2012 comScore data.

HPMG News had 59.4 million unique visitors in April, topping CNN Network by 2 million unique visitors. This is the first month that HPMG News has claimed the #2 spot. HuffPost readers made more than 6 million comments in April alone, as well as over 150 million comments to date.*

The comScore metrics showing that HPMG News became the #2 General News site for April 2012 were released on the 7-year anniversary of The Huffington Post's initial launch. The Huffington Post went live on May 9, 2005.

Sources: comScore Media Metrix, April 2012; *AOL Internal Data

Apr 26th 2012

Go Global or Stay Local: Come See The World with HuffPost Canada Travel

HuffPost Canada Travel
, AOL Canada's new home for all things sun, sand, ski and everything in between launches today with advertising partner BC Tourism. The new travel site will reflect the Huffington Post's signature blend of social news and tools that will deliver stories, reviews and insights, while encouraging conversations on topics and issues that are relevant to its audience. Let HuffPost Canada Travel be your go-to destination for breaking travel news, sight-seeing tips and alluring video! Oh, and galleries of beautiful, exotic beaches, of course!

"We're expanding our HuffPost Canada portfolio, and amazing blogger community, to appeal to the interest of all our readers," said Paul Cramp, general manager of male audiences, AOL Canada. "The transition from AOL Travel to Huffington Post Travel Canada gives us the opportunity to build a broader focus in our travel channel: there are 2.8 million Canadians that visit Huffington Post sites every month and we're reaching out to this highly engaged audience with a new offering to attract both the luxury vacationers and travel junkies alike!"

With insight on destinations at home and around the globe, the site delivers the information you're looking for through original travel video, amazing travel blogs as well as travel guides, deals and bookings. Come to HuffPost Canada Travel to get informed and vacation-inspired!

Apr 12th 2012

PawNation Tops March comScore Rankings

You may have seen that PawNation was redesigned in late March, in partnership with BermanBraun. Within just a few weeks PawNation is the Web's #1 Pet Content site* and the #2 Community Pet site**, providing animal lovers with the latest pet lifestyle, nutrition, training, behavior and grooming news.

The incredible growth we've seen in just a short period of time shows the strength of AOL's distribution and the quality of the content on the site. Readers can find the perfect mix of tips, news, pet health and product reviews, plus videos and photos of the cutest animals on the planet.

Features on PawNation include:

  • Pet Profiles – Owners can create profiles and upload photos of their pets to compete in the 'Who's Cutest?' game, as well as vote and earn badges for their pet.
  • Featured Columns – Many unique personalities pen columns for PawNation, including PawNation's mascots Chopper and Cairo, Matilda, the resident feline of New York City's Algonquin Hotel; Lucy, a world traveling pampered pooch; the Bronx Zoo Cobra, made famous after his escape from the zoo last year, and Randall, the narrator behind the viral "Honey Badger" video.
  • The Dish – A news hub of current events, celebrity pet updates, and causes and op-ed pieces about trending topics from the animal kingdom.
  • Adoptions – Adoption tips and pet matches are made available through a partnership with PetFinder.
  • Dog and Cat Symptom Checkers - Powered by petMD, this tool helps owners determine their pet's ailments.

To celebrate the relaunch of PawNation, AOL and BermanBraun will host a Pet Rally in New York City on Saturday, April 14th in Tompkins Square Park from 10:00am to 2:00pm. Attendees are encouraged to bring their pets and participate in "The PawNation All-American Pet Pageant" at 1:00pm. They will also have access to a free pet photo shoot, gourmet pet treats, food trucks, giveaways, prizes and more. The North Shore Animal League will also be on site with adoptable pets. Randall, PawNation columnist and the narrator behind the viral "Honey Badger" video, will emcee the Pet Rally, judge the pet pageant with Champ the K9 Advantix® II mascot, and sign books for fans.

*March 2012 comScore Media Metrix, Custom Category built by AOL
**March 2012 comScore Media Metrix

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