Rich, interactive ads with high quality content and engaging features offer a compelling way for brand advertisers to connect with digital audiences-especially as more and more people are tuning out static banners. AOL Networks cloud-based Pictela platform simplifies and streamlines the creation of premium formats. The Pictela platform also empowers users to create and launch beautiful, highly engaging content-led advertisements for display, mobile and tablet efficiently and at scale.

Today, aligning with our goal of simplifying advertising at scale for advertisers, publishers and agencies, we are announcing a number of product enhancements to Pictela that make working with premium formats easier and more efficient than ever:
  • Turbo boost the creation of custom ads. Pictela has always been distinguished by its library of premium, award-winning templates (like the IAB's Rising Star formats including the 300x1050 Devil unit) that can be used to launch rich ads quickly and easily-no coding required. Now, Pictela also provides a platform for bringing custom formats of any size to life, allowing valued in-house developers and designers to automate some of the more basic and mechanical aspects of ad building so that they can shift their focus to creative innovation.
  • Cloud-based collaboration. Pictela's new centralized, browser-based workflow tool enables designers, producers, clients, traffickers and other key stakeholders to collaborate on ad design, testing and approvals in real-time. This feature helps reduce the inefficiencies involved in endless email chains and back and forth phone calls, resulting in fewer errors, more effective collaboration and faster time-to-market.
  • Real-time control. Advertisers and publishers want to be able to act on incoming data about how premium ads are performing. Pictela now allows users to update or publish changes to live campaigns in real-time, in order to optimize impact. Pictela also supports greater control of cross-platform ad development, ensuring that premium messages look great whether they are appearing on a desktop, smart phone or tablet.
The new Pictela platform puts publishers, agencies and advertisers on the fast track to building rich, high-impact premium ad formats, at scale.

AOL Networks is also launching a global Innovation Lab. The Lab will bring together top tier advertising tech talent from AOL Networks and marketing brand and technology executives to solve core business challenges they face in the ad technology space. The goal is to run hackathon style collaborations and deploy a creative solution within a 48-hour timeframe that delivers on the clients marketing business objectives, using AOL's mix of scalable solutions, technology and platforms. The lab aims to challenge the status quo in internet advertising by delivering premium, industry first solutions for brands at scale.
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