In an exclusive partnership with AOL UK, Chevrolet will kick off its first online-only campaign today across The Huffington Post UK and across goviral's network of premium publishers in the UK.
The campaign, for Chevrolet's extended-range vehicle the 2012 Volt, launches with three short films featuring TV and radio personality Jo Whiley interviewing designers Wayne Hemmingway, Ada Zanditon and design duo Jailmake. The films, commissioned by AOL, will be hosted on a just-launched dedicated brand channel called Innovation that's part of HuffPost Tech.
Display ads for the green car, which gives drivers the option to use electric power for short-distance driving or gas for longer distances, will be featured across AOL properties and take advantage of the Project Devil format as well as a series of homepage takeovers. In addition to the videos, content has been created including articles, blogs and infographics about innovation and greener technologies and sustainability.
Learn more about the campaign by visiting HuffPost Innovation.
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