Today marks The Huffington Post UK launch of a new digital marketing campaign to showcase the huge variety of opinions and voices across the site and its blogs.

The brand new content-led campaign, created with Gravity Road, will feature opinions and views on a range of topics from some well-known faces. Celebrity bloggers and opinion-formers leading the charge include Alice Cooper, Cherie Blair, Rugby player Will Carling and TV presenter Cherry Healey, with many more lined up to take part over the coming months. The ads will also promote original content from the HuffPost's in-house editorial team and will run across a wide selection of digital media outlets and formats until the end of the year.

Kickstarting the rolling campaign in style, the first set of creative features close-up photography and video of each blogger, with provocative quotes from their blog intimately scrawled across their face. It also sees the UK launch of HuffPost's global strapline "Conversations Start Here". Alice Cooper will be lending his writing skills to the topic of Reality TV, Cherry Healey will be blogging on the pill industry and Cherie Blair will focus on female entrepreneurship. Other blog topics being supported in September include religion & politics, the beauty industry, comedy, sport and celebrity culture.

Watch the video here: