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Oct 10th 2012

New York AOLers Light the Night

A team of 17 AOLers took part in the Leukemia & Lymphoma Society's Light The Night walk in New York last week, raising nearly $5,000 to fund research and support for people battling cancer.

During this event, which takes place each fall in more than 200 communities across North America, friends, families and co-workers form fundraising teams to participate in inspirational evening walks. Participants carry illuminated balloons - white for survivors, red for supporters and gold in memory of loved ones lost to cancer - to symbolize caring communities bringing light to the dark world of cancer. The team's three-mile walk took place along the East River.

An important part of AOL is about giving back to the community. Find out more about our social responsibility program by following this link.

If you would like to contribute to AOL's New York team effort you may do so on its team page.

Oct 1st 2012

AOL Canada Joins in Huge WE Day Event in Toronto



More than 20,000 young people turned out last Friday in Toronto for We Day, an event that aims to empower and inspire Canadian youth for social change, and AOL Canada and HuffPost Impact Canada were proud to be part of it. For the second year in a row, we partnered with Free the Children, which sponsors the annual event in Toronto and other Canadian cities.

HuffPost Impact Canada's "Be the Change" campaign featured a video booth activation for attendees to voice what they will do to drive social change locally, nationally or internationally. You'll find extensive coverage of We Day on HuffPost Impact Canada, including exclusive interviews with speakers and performers Nelly Furtado, Martin Sheen, Romeo Dallaire, Shawn Desman, Jennifer Hudson and Justin Trudeau, along with a We Day big page specific to the event.

We'll also participate in We Day in Vancouver on October 18 and Calgary on October 24. In support of Free the Children earlier this year, AOL Canada raised $25,000 to Adopt-a-Village in Kenya and sent seven employees to Africa to support the construction of a local school. AOL is very proud of the partnership and will continue efforts to support the Free the Children organization.

Check out full coverage of the event here, and the video below.


Sep 21st 2012

AOL and DoSomething.org Launch the Pics for Pets Campaign


DoSomething.orgis putting the bite back in the fight for homeless shelter animals, and AOL is rolling up its sleeves to help out. "Pics for Pets" is a social initiative to increase adoption rates in shelters by working with young people, their networks and potential for making and sharing creative works - while saving animals' lives in the process.
We're thrilled to support this initiative across all of our sites, including AOL.com, AOL Mail, PawNationand Patch. We hope to raise awareness of the difficulties faced by shelter animals across the country, and to help make a positive difference to their futures.
Every year, approximately 5-7 million companion animals enter shelters nationwide, and approximately 3-4 million are euthanized - 50% of dogs and 70% of cats - as a result of not being adopted. All too often, the photos which the shelters use to help match a potential pet with an owner, are taken when the animal first arrives, disheveled and frightened. Sadly, these can put families off from adoption.
AOL and DoSomething.org are doing something simple but effective - giving young people the skills to create up-to-date, creative and appealing pictures of animals, share these to their social networks in hopes of finding new homes and a better life for our furry friends.
Launching today and running through November, AOL is running an awareness campaign for "Pics for Pets" across the AOL.com homepage, AOL Mail, Advertising.com network and PawNation and encouraging DoSomething.org's members to blog and spread the message on their local Patches.
Check out DoSomething.org's PSA video above and check out the app.


DoSomething.org
is putting the bite back in the fight for homeless shelter animals, and AOL is rolling up its sleeves to help out. "Pics for Pets" is a social initiative to increase adoption rates in shelters by working with young people, their networks and potential for making and sharing creative works - while saving animals' lives in the process.

We're thrilled to support this initiative across all of our sites, including AOL.com, AOL Mail, PawNation and Patch. We hope to raise awareness of the difficulties faced by shelter animals across the country, and to help make a positive difference to their futures.

Every year, approximately 5-7 million companion animals enter shelters nationwide, and approximately 3-4 million are euthanized - 50% of dogs and 70% of cats - as a result of not being adopted. All too often, the photos which the shelters use to help match a potential pet with an owner, are taken when the animal first arrives, disheveled and frightened. Sadly, these can put families off from adoption.

AOL and DoSomething.org are doing something simple but effective - giving young people the skills to create up-to-date, creative and appealing pictures of animals, share these to their social networks in hopes of finding new homes and a better life for our furry friends.

Launching today and running through November, AOL is running an awareness campaign for "Pics for Pets" across the AOL.com homepage, AOL Mail, Advertising.com network and PawNation and encouraging DoSomething.org's members to blog and spread the message on their local Patches.

Check out DoSomething.org's PSA video above and check out the app.

Sep 13th 2012

AOL Team London Kicks Off for Charity

London has definitely not been a stranger to sporting achievement this summer, and this weekend AOLers in the London office made sure the success continued.

A team of AOL soccer heroes came together last Sunday, September 9th, to play in a charity five-a-side tournament to raise money for Centrepoint, an award-winning nonprofit organization, based in Central London, that works tirelessly to support homeless youth. Since its creation in 1969, the charity has helped more than 75,000 young people realize their potential and, through collaboration and influencing government policy, Centrepoint continues to move towards its goal of ending youth homelessness.

The annual event attracted 32 teams that battled it out under a scorching sun to become the ultimate champions. London's AOL dream team, won their group stage matches to make it through to the final eight and the all-important knockout stage, where they were sadly beaten by Centrepoint's own team 4-2 in a thrilling match.

However, the day was a resounding success, with more than £10,000 raised for the charity in their biggest tournament to date.

See how AOL gives back to the community and learn about our commitment to Corporate Citizenship by clicking here.

Jun 4th 2012

AOLer Ting Wang Takes Us Behind the Scenes of Monster Help Day

How do you put together a day of service that involves thousands of employees working with local charities all around the world? It takes lots of planning and teamwork! Ting Wang, Manager of Corporate Events and Employee Programs at AOL, knows firsthand about the intricate details involved in organizing such an event. Ting, along with the events team, began planning Monster Help Day, a global service day where AOLers around the world come together as a company to help support the communities we live and work in, way back in January.

Involving nearly 3,000 employees in 21 offices helping 38+ charities around the world, the most challenging aspect of the event is the sheer scale. "It's a logistical beast of a project," said Ting, "but that's what makes it so rewarding. Seeing AOLers from all different facets of the business come together from social media and corporate communications doing promotion to our facilities team setting up on-site activities to our cause marketing team creating a cause module on the AOL mail sign-in page, we all come together. And at the end of the day, it's all about how we're helping and the impact we are making on others."

With different locations and time zones, the team also relied on site leads to organize the charge on the ground. The site leads were AOLers who volunteered to go above and beyond their normal job descriptions which include advertising execs and office managers, to help rally people and get them involved.

How does AOL pick the charities they will partner with on Monster Help Day? Ting and team incorporate employee feedback from past events as well as looking for causes that employees are already committed to. "What makes Monster Help Day so powerful is when employees personally connect with the community and the cause, leaving the day feeling like they've really made a direct impact," said Ting. "We want to work with causes AOLers are passionate about. For instance, the Denver office is all about sustainability and going green. They worked with Grow Local Colorado to plant a vegetable garden that will in turn help feed the homeless and hungry. The Dublin office created a unique opportunity for developers, graphic designers, photographers, etc. to utilize their skills to help local charities revamp their websites."

Ting executes a number of different events at AOL, from brand activations to global company meetings to community projects. "One of my favorite projects was when we donated a mobile computer lab to St. Jude Children's Hospital. As a digital media company, it was amazing to be able to utilize our resources to help these children and their families connect with one another while going through such a difficult time in their lives." Ting thrives at working on consumer and industry events and the challenge of creating an event from scratch where she can build innovative, fresh, strategic events that achieve the business goals while being original with out-of-the-box ideas. When Ting is not traveling around the globe creating world-class events she enjoys watching her summer TV guilty pleasure "So You Think You Can Dance," reading Game of Thrones, and attempting to survive the Insanity workout.

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