ces posts

Feb 26th 2013

AOL Autos Hands Over the Keys to a Brand New Dodge Dart

(Dodge Dart winner with AOL Autos editor-in-chief David Kiley)

Wish you were handed the keys to a brand new car? Over 50,000 other people were hoping the same thing when they entered AOL Autos' "Technology of the Year" award sweepstakes to win a new Dodge Dart. AOL Autos' editor-in-chief, David Kiley, traveled to Tacoma, Washington, yesterday to deliver the new car to the one lucky winner.

The Dodge Dart came equipped with AOL Autos' Technology of the Year award winner, Chrysler Group's Uconnect. The award was announced at this year's Consumer Electronics Show (CES) in Las Vegas and given to Uconnect for its class-exclusive Uconnect 8.4-inch touchscreen with built-in radio, available Garmin navigation, iPod control, climate controls, voice-activated Bluetooth®, SiriusXM Travel Link, weather updates and points of interest.

"I have never had a car I could sync to a smartphone or even navigation...I would hold the GPS in my hand as I'm driving, so this is going to be a big change," said Dodge Dart winner, Jennifer R.

Congratulations to the winner and to Chrysler Group's Uconnect for winning AOL Autos' Technology of the Year!

Nov 19th 2012

AOL's Vicki Draper Talks Mobile-First and Results From Award-Winning Research

There is no denying the growing importance of mobile devices these days – people of all ages, professions and locations are constantly on their phones for work and social purposes. What may not be as obvious is the "why". AOL's Vicki Draper, Senior Manager Consumer Analytics and Research, and Denise Brien, Director of Consumer Analytics and Research, partnered with BBDO to find out. Their study, "Seven Shades of Mobile," just received the annual EXPLOR award, and we thought it would be a perfect time to catch up with Vicki to chat about the study and learn a bit more about her. Here is what they uncovered...

"Having the consumer in mind and being able to engage and meet their needs is critical," says Draper. In her role, Draper conducts and coordinates research initiatives across the organization, which, in turn, helps to position AOL as a thought leader in the industry.

The study was conducted in order to learn more about the behavior of mobile users, specifically smartphone users. "To truly see the deeper motivations behind what people are doing in the mobile sphere. A lot of research is out there on this, but no one answered what we have found on this research," she explained.

Vicki was surprised by three results of this study in particular: "We found out that 68% of all smartphone use was in home - flying in the face of conventional wisdom. Also, we learned that it's not about utility; it's actually much more about 'Me Time' and people spending time on themselves. We found it very interesting that people have different, non–intuitive motivations and paths to get to apps and website in the mobile space. For instance, some people will visit shopping sites on their phones to buy things where others will use shopping sites and apps as a way to relax and get their 'me time'. This has huge implications for the way publishers and marketers program for mobile."

The study has proved to be a trailblazer in mobile research, earning the EXPLOR award last week, at The Market Research Event, for their innovation in technology, as applied to market research. There is only one winner each year for this award and Vicki along with the rest of the team earned this year's title. "Winning this award was my single proudest moment," Vicki said.

In January, Vicki will be presenting Seven Shades of Mobile and several other studies during Engadget's "Tablets of Change" forum at the globally recognized Consumer Electronics Show (CES) in Las Vegas.

What does Vicki do when she's not finding insights? When she's not in the office Vicki finds her enjoyment as a competitive Latin Ballroom dancer. In October, she won first place awards in cha cha, samba, rumba, paso doble and jive at the Paragon Open Dancesport Competition in New Jersey. She also enjoys going on wine tasting vacations and recently traveled with her husband to the Pfalz and Mosel wine regions in Germany.

For additional information on Seven Shades of Mobile click here. To see the full results from the study visit http://advertising.aol.com/research/research-reports/seven-shades-mobile

Mar 13th 2012

AOL's Rachel Gross Named Top Event Innovator

BizBash, leading trade media group for the events industry, just unveiled its second annual list of the 66 most innovative people in the business, and AOL's Rachel Gross made the list.

Rachel, who heads Corporate Events & Community Relations on the Brand, Marketing and Communications team, shares the honor with other event planners and designers described by BizBash as those "who stay ahead of the curve and move the industry forward" as "the drivers behind groundbreaking, purpose-driven concepts that shape the way we think about events today."

She was selected to be on the cover of the March/April issue of BizBash magazine, which publishes this week, along with eight other event innovators and Rachel is also featured in a video on the BizBash site talking about her pledge to make AOL's events green and sustainable, while still engaging guests.

A long-time AOLer, Rachel and her team manage AOL's strategic presence at several hundred events a year such as the Consumer Electronics Show, Advertising Week, Huffington Post Game Changers and other trade shows as well as internal events. The team is also responsible for AOL's community relations efforts, which include AOL's partnership with St. Jude Children's Research Hospital.

Keep up with Rachel's adventures on Twitter by following her at @racheljgross.

Feb 17th 2012

The AOL Autos Team Recruits Students to Design New Award

The AOL Autos team met with 50 students yesterday at the College for Creative Studies in Detroit to kick off the Technology of the Year Award Design Challenge (http://autos.aol.com/award). CCS was selected as the exclusive partner by AOL Autos VP and General Manager, Chris Eschenburg. These students are tasked with creating the physical award that will be presented to the winner at the 2013 Consumer Electronics Show in Las Vegas.

This award will represent both the technology and automotive nature of the competition and should represent quality and expertise in auto technology, placing it easily into a position highly respected and referenced alongside other awards in the automotive field.

The students at CCS are made up of experts in several trades: pottery, glass blowing, fabrics, metals, woodworking and more. The AOL Autos team will be revisiting the students on March 15th to review initial designs, and then the real fun begins. Students will then be provided the supplies and tools they need to make the pieces come to life.

The students have participated in similar design competitions, including the 2009 Chrysler Supplier Pentastar Award, Ford's Model T Design Competition and the 2012 Auto Flow theme creative. We are anxious to see what impressive pieces they come up with!

Jan 12th 2012

Get the Latest CES 2012 News with Engadget Distro

Couldn't make it to CES? Don't worry, Engadget has you covered. Distro, a distilled version of the best feature content each week at Engadget, is launching a special edition covering everything you need to know about the Consumer Electronics Show.

Find out more here.

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