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ces 2012 posts

Jan 12th 2012

Get the Latest CES 2012 News with Engadget Distro


Couldn't make it to CES? Don't worry, Engadget has you covered. Distro, a distilled version of the best feature content each week at Engadget, is launching a special edition covering everything you need to know about the Consumer Electronics Show.

Find out more here.

Jan 11th 2012

VivaKi and AOL "Tech-tails" at CES 2012


During this week's CES festivities, AOL was invited to participate in VivaKi's week of "Bright Lights, Big Ideas."

More than 200 VivaKi employees, clients and guests were treated to a packed content program. The evening was kicked off by Joshua Fruhlinger, editorial director for AOL Tech, who shared his perspectives on the first day of CES. From "LTE everything" to OLED to the age of superlatives: subtablets, superphones, and ultrabooks, Fruhlinger talked about the latest trends at the show. "Everything is mobile, everyone wants to show that what they have can run an app," he observed. "Angry Birds will be on everything from car dashboards to washing machines." Home networking will also be a big trend, as devices connect to the living room TV. For more of what's happening at the show, check out Engadget's complete CES coverage.

Next, Christian Kugel, AOL VP of Consumer Analytics and Research, took the stage. In anticipation of CES, Engadget identified ten trends – from inductive charging to electric motorcycles – that would impact 2012. Kugel's team then surveyed AOL Tech audiences to capture their interest and excitement of those trends. Readers ranked their top 3 game-changers as cloud computing, device convergence and the emergence of tablets as content creation devices. The audience roared at revelations that nearly half of AOL Tech readers would give up their pet rather than sacrifice their favorite gadget.

The evening concluded with lively conversation between Maurice Levy, Global CEO, Publicis Groupe, and AOL CEO Tim Armstrong. Praising Publicis Groupe as "the most game-changing holding company," Armstrong stated that no one else "took more of a risk" on digital media. Levy quipped: "Ah, we didn't know it was a risk." Levy agreed that convergence was one of the most important trends he was seeing at CES, and when Armstrong asked what advice he had for companies struggling with making the right decisions in a swiftly shifting business climate, Levy parried with a quick "Come see us!" They discussed how brands – not just products – need to be differentiators, and how the new digital landscape has the potential to be an "infinite world of possibility and creativity." Levy turned the tables on Armstrong and quizzed him on AOL's ultimate objectives – and where the company was in its journey. "AOL is about building content brands that matter, at scale," Armstrong responded. "I'd say we are in Inning Two on what we want to achieve."

Jan 11th 2012

AOL Teams Up with Videology

Audience-based targeting has been second nature to advertisers for quite some time now, but publishers haven't been as diligent about providing audience data. As a result, publishers may be losing ad dollars, or at the very least, not fully capitalizing on the value of their brand.

Today, AOL Video has signed on as Videology's inaugural publisher platform to expand the potential scope of addressable audience ad market with unprecedented analytic and measurement capabilities. Videology, Inc., formerly known as TidalTV, Inc., today announced the launch of its sell-side platform that complements and mimics the platform capabilities currently offered to media agencies, solving the growing disconnect between video advertisers' buying preferences and digital publishers' audience data.

The VideologyAddressable Audience Platform (videologygroup.com) is a screen-agnostic video advertising technology that works to connect brands with consumers. Videology achieves this through mathematically-driven data analyses that allow them to target precise consumer segments-at scale-by demographics, psychographics, and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression, and allows our content partners to monetize their audience more effectively.

Working with Videology will vastly increase the audience data available, and AOL Video will gain insight into our total audience, as opposed to the small portion identifiable through a panel-based sampling. More granular audience data would not only allow more scalable audience analysis and targeting, but also greater insight into the consumer purchase cycle, or the ability to track ad exposure to online or offline sales which is so important to brand advertisers.

Read the official press release here.

Jan 10th 2012

Mobile Advertising: Will this be the Premium Advertising Platform?


Advertisers often lump smartphones and tablets into the "mobile" category, but I think we need to focus less on their portability, and more on how these devices are used. A smartphone is constantly connected and is mostly used on the go, whereas a personal computer tends to be more stationary. Plus, people have grown accustomed to the type of ads they see on both of these devices.

A tablet, however, falls somewhere between the smartphone and the traditional web experience one has on a computer. We are still at the very early stages of understanding how consumers are using this device – only 10% of consumers own one, compared to the 44% who own smartphones and nearly 80% who own personal computers. But, Forrester Research projects that U.S. tablet sales will grow from 26 million in 2011 to more than 50 million in 2012.
So what is the right format for this advertising? Is this experience a lean-back and watch interface, or do people expect to engage with ads like never before? Are in app-ads the best way to go? Is it video?

If we look at how consumers use their tablet devices, we know that its main uses are gaming, web browsing and email, with ecommerce quickly gaining an edge. In fact, a recent study conducted by comScore and Jumptap found that 63 percent of tablet owners have made a purchase with their device.

This tells us that their experience is not unlike the traditional web browsing we've seen for years. Our research shows that tablet usage occurs mostly in the morning and evening (50% above day usage), which clearly suggests that PCs are being replaced by tablets. Additionally, tablet users sessions are significantly longer - almost 5X longer - than mobile devices, also suggesting that tablet usage is PC-like.

But what makes a tablet different is the functionality of the device. The touch screen on a tablet is very different from that which ones uses on a smartphone, and is completely different than most PCs. This needs to be the driver of advertising innovation on the tablet.

People aren't looking for a traditional 250x300, click-induced direct response ad – they want to be able to swipe and drag through ads as if they were apps themselves. We need to push ourselves to build not only the technology for a dynamic content experience on tablets, but an incredible ad experience as well.

If you're at CES today, stop by Digital Hollywood at CES at 12 pm PT to discuss this very topic.

Track I - STC7 - SmartPhone & Tablet Conference
Location: North Hall N261
iPad-Tablet-SmartPhone Advertising - the Premium Advertising Platform

Jan 9th 2012

AOL Invades the 2012 Consumer Electronics Show


Continuing the momentum from last year's show AOL will have prominent presence at 2012 International CES®, delivering original demos, up to the minute reporting and exclusives, and for the first time, we will bring the world class AOL Studio to CES.

Here's a preview of what you can expect from AOL at the CES:

AOL STUDIO

The AOL Studio, prominently located in the grand lobby at the front entrance the Las Vegas Convention Center, will play host to real-time video coverage from the event with live broadcasts and interviews by the editors from Engadget (the official online news source of the 2012 International CES®), TechCrunch and AOL Autos. Attendees can see product reviews, demos and exclusive interviews with celebrity and tech luminaries.

This year, AOL is excited to announce AT&T as the exclusive sponsor of Engadget's CES content. Like AOL, CES is an important show for AT&T; it's the venue for the company's annual Developers Summit which attracts thousands of consumer and enterprise application developers who are taking advantage of AT&T's tools, technologies and expertise. As part of its sponsorship, AT&T will work with Engadget to spotlight developers who are collaborating with AT&T to bring compelling new mobile apps to life. AT&T also will display some of its hottest devices in AOL's Studio gadget wall.

David Christopher, Chief Marketing Officer, AT&T Mobility and Consumer Markets tells us, "We know so many of our customers trust Engadget to wring every last bit of news out of CES – and we're excited to sponsor the site's massive reporting presence and help readers get their gadget fix."

SPEAKERS

AOL team members taking the stage at Digital Hollywood at CES (located at the Las Vegas Convention Center) include:

Jeff Hochberg, VP, Audience Targeting Sales
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
January 9, 2012; 10:00 AM - 11:00 AM

Sol Lipman, Senior Director, Mobile
The Apps - The Smartphone and Tablet - Entertainment, News, Music, Games, Location-Based, Communication and Community
January 9, 2012; 1:00 PM - 2:00 PM

Mandar Shinde, Director, Mobile Monetization
iPad-Tablet-SmartPhone Advertising - the Premium Advertising Platform
January 10, 2012; Noon - 1:00 PM

Ran Harnevo, SVP AOL Video
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
January 11, 2012; 1:30 PM - 2:30 PM

Be sure to check back throughout the week for the latest news at CES, tweet at us by adding #engadgetCES or #CESCrunch to your tweet, and if you're in Vegas join us at the AOL Studio!

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