cause marketing posts

Nov 30th 2011

Giving Good with AOL Mail + AOL Impact

One of our favorite things about the holidays at AOL is the elevated spirit of giving amongst our users and employees. So this year, we are excited to share a unique opportunity for our mail users to give back to their community, Giving Good.

Giving Good is a collaboration between AOL Mail and AOL Impact to give mail users a chance to win a $10,000 grant and free advertising on AOL for their favorite local non-profit.

To get involved, you just need to visit http://impact.aol.com/giving-good/ before December 7th and nominate your favorite local non-profit. 10 finalists will be selected and featured during the week of December 19th and we'll open up voting for you to pick your favorite organization. The final winners will be announced in mid-January.

More information and the latest updates on Giving Good, please check out the AOL Mail Blog or AOL Impact.

We hope you'll take a moment to participate in Giving Good and help us give back to your community.

Nov 17th 2011

AOL Features One Warm Coat on Daily Impact Unit

AOL is proud to feature One Warm Coat in today's Daily Impact unit. The organization was the winner of AOL's 2011 "Share Your Cause" contest, which we hosted in partnership with the Cause Marketing Forum. The contest, which launched in March 2011, was a call to action to all CMF members (non-profits and corporations alike), to submit their cause of choice for the chance to be featured for one day on AOL.com. Out of the 75 entries, One Warm Coat's "Warm Coats, Warm Hearts" campaign was chosen by an expert panel of judges for its passionate commitment and proven effectiveness in making an impact on the world. The organization was announced June 1 at the 2011 Cause Marketing Forum Conference held in Chicago, IL. Read more here

One Warm Coat chose to utilize their Daily Impact unit today in order to promote their "Warm Coats, Warm Hearts" program which is a partnership between One Warm Coat, GMA, and Burlington Coat Factory. The goal of the campaign is to collect and donate clean, re-usable coats for those in need during the winter season. This marks their 5th annual holiday coat drive. They have a goal of 300,000 coat donations, nearly 50% more than last year.

For more information about the "Warm Coats, Warm Hearts" campaign, please check them out on AOL Impact

Nov 1st 2011

Impact and Conversations: Ideas Worth Spreading

We're excited to announce our submission of two AOL videos to TED Ads Worth Spreading – TED's initiative to recognize and reward creative that people want to see, and share with their friends.

To watch and vote for the AOL Impact video, click here. For AOL Conversations, vote and watch here.

If they inspire you, please click on the "Vote For This!" button on the bottom right of the page.

And if you'd like, to share this with your followers on Twitter, we won't mind! To share the AOL Impact video, click here. For AOL Conversations, click here.

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