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Mar 22nd 2012

Le HuffPost Quebec Earns Strong Start


Le Huffington Post Québec
launched in Montreal on February 8th with Arianna Huffington leading a whirlwind media tour, media roundtable and a luncheon. To date, Le HuffPost Québec site, led by managing editor, Patrick White, has seen 106,000 monthly unique visitors (UVs), 19,000 average daily UVs* and shows strong engagement among visitors with an average of 20.5 minutes per visitor- higher than almost all French news competitors.**

Additionally, social plays a significant role in traffic. Since Le HuffPost Québec launch in February, 32% of all entries have come from social media, and in the past seven days 43% of all entries to the site have come from social. ***

Le HuffPost Québec has already recruited 170 bloggers and has built a strong social media network on both Facebook with nearly 7,000 "Likes" and Twitter with more than 5,000 followers.

Since the launch of The Huffington Post Canada this past May, unique visitors from Quebec are up 97% to more than 340,000 UVs on Huffington Post sites*. This is the fastest and largest-per cent growth in any region of Canada.

* comScore, Inc., Total Canada, Home and Work, Quebec, February 2012
** comScore, Inc., Total Canada, Home and Work, Quebec, February 2012; based on AOL created custom list
*** AOL Internal, Feb. 8 - Mar. 21, 2012.

Mar 15th 2012

AOL, Microsoft and Yahoo! Activate Advertising Agreement


As of today, the display alliance between AOL, Microsoft and Yahoo! that was announced last November is operational. We are now offering each other's non-reserved display inventory to respective customers through each of our ad networks: AOL's Advertising.com, Microsoft Media Network and Yahoo! Network Plus.

The partnership will fundamentally change the way we buy and sell premium online display inventory and benefits advertisers, agencies and publishers. It was formed to help streamline the media-buying process by providing more efficient access to premium online ad inventory. The partnership is expected to extend the reach of the companies' advertisers while offering better yields for their publishing partners.

Today's news sets in motion the opportunity for advertisers and agencies to achieve scaled solutions across premium publishers, ultimately giving them access to high quality inventory and reducing friction in the marketplace. In addition to the United States, Yahoo and AOL have an agreement that extends to Canada. Microsoft's Canada business is not participating directly in the agreement.

Feb 14th 2012

Salut Le Huffington Post Québec!


On February 8, Arianna Huffington joined Graham Moysey, Brad Cressman and Dana Toering in Montreal for the launch of Le Huffington Post Québec - the second Canadian edition- and second foreign language edition of the Huffington Post. Starting at 6am, Arianna had a whirlwind (and very long!) day of media interviews- 21 to be exact- including La Presse, Infopresse, Chatelaine Magazine, popular Montreal radio station CJAD and Radio-Canada's TV show 24 heures en 60 minutes with Anne-Marie Dussault, to name a few!

In the midst of the media tour, Arianna addressed a 500-person luncheon on behalf of the Montreal Council on Foreign Relations giving a speech on "How social media are transforming the world." A crowd pleaser to say the least: Arianna captured the audience with her humour, infallible insight to Québec's culture and identity, and sophisticated expression of the Huffington Post model.

When the business was done, the team celebrated the wildly successful launch with a cocktail party. Introduced by Le HuffPost Québec managing editor Patrick White, Arianna toasted clients including launch partner Bell and its media agency, Media Experts, and the AOL Canada and Le HuffPost Québec team including bloggers!

Feb 8th 2012

Bienvenue Le Huffington Post Québec


Bonjour! As we celebrate the one-year anniversary of our acquisition of The Huffington Post, we are excited to continue our global expansion with the roll out of Le Huffington Post Quebec. Following the successful launch of Huffington Post Canada in May, the new site will be run by a strong locally-based editorial team with deep personal and professional roots in the province. Led by the site's managing editor, Patrick White, this French-language edition will encompass all things Québec and its staff will include Jean-Philippe Cipriani, as news editor and Tamy-Emma Pepin, as managing blog editor. Bloggers who will be contributing to the site include: Michel Martelly, Yves-François Blanchet, Michel Kelly Gagnon, Julius Grey, Anne Marie Withenshaw, and more. This is also the first time we'll have two HuffPost editions in the same country!

Find out more about the site from Arianna Huffington's blog post, and make sure you check out our other global sites, France's Le Huffington Post and The Huffington Post UK.

Feb 2nd 2012

Happy Anniversary HuffPost!


We'll soon celebrate the one year anniversary of our acquisition of The Huffington Post and we couldn't be prouder. Since the deal closed in March 2011, we have launched forty-four new verticals, attracted 20,000 bloggers and surpassed 130 million comments, exceeding our growth expectations, while connecting millions of users to content covering all aspects of their lives. We've increased our hyper local reach with eight local city editions and expanded internationally in key markets with the launches of HuffPost UK, HuffPost Canada, and Le Huffington Post in France. Launches in Italy and Spain are already planned for later this year enabling us to continue to cover the latest news and events with a global perspective.

Our long list of luminary bloggers provide opinions on a wide-range of topics making news today and include politicians, celebrities, academics and policy experts. Among them are Nora Ephron, Bernard-Henri Lévy, Bill Maher, Robert Redford, Alec Baldwin, Deepak Chopra, Scarlett Johansson, Al Gore, Elton John, Cindy McCain, Rita Wilson, Bill Gates, and Charlie Rose.

From politics and parenting to science and style, conversations start at The Huffington Post, and you can expect only bigger and better things in 2012. Read more about the accomplishments achieved in the last year in Arianna Huffington's blog post.

Cheers!

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