Pure Lead Real Brewed Tea is the exclusive sponsor for the launch, and will be the exclusive advertiser on the site for the first month. The campaign includes custom content from Kitchen Daily curators, and a signature Devil 300x1050 interactive ad format.
Like its U.S. counterpart, Kitchen Daily Canada highlights thousands of recipes and a Recipe Box feature that allows visitors to collect recipes from the site for easy storage and organization. The site also features a robust collection of curators, who will bring their unique perspective and cooking inspiration to the site's varied content. Celebrity guest editors will be a mainstay of the site, providing culinary insights from the masters.
Kitchen Daily Canada is part of the AOL Canada's Lifestyle group of sites. In both the U.S. and in Canada, AOL Lifestyle ranks #1 in the ad-supported Lifestyle group of sites. The Canadian Lifestyle portfolio includes signature sites StyleList Canada, HuffPost Canada Style, HuffPost Canada Living, Parentdish.ca, and coming soon to AOL Canada, MAKERS.