More than 80% of high school students in the U.S. report they witness bullying at least once a week and 25% say that they see acts of bullying at least once a day, according to a national survey released today by DoSomething.org. In an effort to educate and empower parents to talk to their children about ways in which kids can be more than just a bystander, a national, nationwide multimedia PSA campaign launched yesterday to coincide with National Bullying Prevention Month in October.
The campaign was developed by the Ad Council, in partnership with AOL, Facebook, Johnson & Johnson, the Free to Be Foundation, the Waitt Institute for Violence Prevention, and the Departments of Education and Health & Human Services. This movement includes a series of TV, radio, print and online PSAs, that will shed a light on the severity and ubiquity of bullying and educate our nation's parents on a worthwhile cause.
Created pro bono by AOL, customized Devil advertising units are now running on HuffPost Parents, HuffPost Women, across the AOL network, homepage and AOL Mail sign-in pages. AOL has even created a celebrity-focused "You've Got" segment featuring Marlo Thomas and Kelly Ripa to speak about the cause. Additionally, AOL generated a Road Devil, one of AOL's new mobile platform ad-units, for the Ad Council, which marks the first time a mobile Road Devil ad-unit has ever been utilized to highlight a non-profit organization/cause.
To learn more about the campaign and for resources to help you talk to your children about bullying, visit stopbullying.gov and the Stop Bullying Speak Up Facebook page. You can also visit AOL On, our channel dedicated to National Bullying Prevention Month - below is one of the many interviews it features.