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Oct 12th 2011
Last week, Patch was delighted to host a panel discussion at Ad Week called "Real Moms, Real Power: A Real Conversation," about how brands can connect with moms as one of the most attractive - and valuable - consumer segments out there. Because moms are such a large part of our audience in Patch communities across the country, we were happy to offer a sounding board on behalf of this important group.
One of our goals is to be the most useful platform supporting busy working women in living better, more informed lives in their neighborhood, helping them make critical decisions, and empowering them to share and connect with each other. This panel was a great way to talk about "what makes moms click," and how brands are reaching out to this demographic. We brought together an all-star group of mom marketing experts: Ann Lundburg (EVP from CafeMom), Catherine Connors (Director of Community & Social Good from Babble.com), Rachel Fishman Feddersen (Parenting Group Editorial Director), and Lesley Solomon (a healthcare marketing executive and mother of 2 boys). I represented Patch and the local perspective on the panel (despite being a single guy with no kids! Talk about the hot seat!); Jim Norton, SVP of AOL Sales did a great job as the moderator. It was a lively discussion, to say the least, and helped solidify Patch's position as the place to reach moms locally (where they make 80% of their purchases) and in the home.
Following the panel it was time to have some fun at the Patch Block Party, which featured a local a cappella group (Select Blendz), a variety of specialty dishes from Patch towns (deep fried Blue Point oysters from Mt. Pleasant, SC NY Lady Apple creme brulee from Port Jefferson, NY and rock shrimp corn chowder from Newport, RI, to name a few!), and of course our Patch signature cocktail (spiked lemonade and iced tea!). We were also thrilled to have several Patch local editors on hand, sharing their experience covering local communities. A Patchy good time - and, we hope, very informative!