autos posts

Mar 19th 2013

Autoblog Canada Launches French Language Edition, Autoblog Québec

Good news for gear heads in Québec! AOL Canada just announced the launch of Autoblog Québec, the French language edition of its popular automotive site Autoblog Canada. Autoblog Québec will be led by editor Jean-François Savoie who will combine award-winning content from the international editions of the site, with featured content from key contributors and local journalists from across the province.

With 50 percent of Quebecers (3 million UVs) currently visiting automotive sites, Autoblog Québec will provide a new destination for original automotive news and industry content, car reviews, international auto show coverage and captivating best-in-class photo and video galleries to a highly engaged audience*.

The launch will extend the distinctive and authoritative voice and original content offered by Autoblog Canada to French speaking visitors. The expansion only further supports AOL Canada's commitment to growth for both French language sites and original local content, as Autoblog Québec joins Le Huffington Post Québec in AOL Canada's growing French language portfolio.

For more info on Autoblog, see what it's up to in the U.S: http://www.autoblog.com/

*Source: comScore, Inc., Total Canada, Home and Work, January 2013
**PMB/comScore, 2012 Fall Fusion

Jun 13th 2012

Drive Away in a MINI Cooper

AOL Autos
is partnering with MINI for their cross-country rally, MINI Takes the States, taking place July 4th – 14th. Joining MINI in celebration of their 10th anniversary in the U.S., members from the AOL Autos team will be participating in the rally and sharing footage from the open road with AOL Autos' readers.

Leading up to the rally, AOL Autos is holding a sweepstakes on Facebook to launch the AOL Autos Giveaway program. The first giveaway will award a brand new 2012 MINI Cooper Countryman to one lucky winner. "Like" AOL Autos on Facebook and fill out a brief entry form here to enter! Entries close on June 30th. Good Luck!

Apr 25th 2012

TRANSLOGIC Films 100th Episode

TRANSLOGIC, the transportation technology video series featured on AOL Autos and produced by AOL Studios, has reached a monumental milestone this week. On Monday, April 23rd, TRANSLOGIC published their 100th episode! It has been over two years since the first episode debuted on April 3, 2010, which featured a visit to Tesla Motors in Silicon Valley.

With credits including Telly Awards in the automotive, cinematography and video editing categories, TRANSLOGIC's crew has led the series through 100 episodes filmed in 6 different countries--a major accomplishment for a web-only video series. Together they've covered everything from electric cars to jetpacks to walking robots.

The show's Creator and Executive Producer Adam Morath, Director Luke Wahl, Host Bradley Hasemeyer, and Director of Photography Tomi Skarica were all on hand for the 100th episode, shot at Walt Disney World Speedway in Orlando, FL. We look forward to another 100 episodes!

Caption (left to right): The dream team responsible for TRANSLOGIC's 100th episode: Creator and Executive Producer Adam Morath, Director Luke Wahl, Host Bradley Hasemeyer, Director of Photography Tomi Skarica and trusty Video Editor Daniel Loyd (not pictured).

Apr 3rd 2012

Autoblog Green Wins 'Best Transportation Website'

Autoblog Green has been named Best Transportation Website by Treehugger.com's Readers' Choice Awards! These awards are a precursor to the site's annual Best of Green Awards. Autoblog Green earned an impressive 54% of total votes over competition like Green Car Reports and Green Car Congress. TreeHugger, owned by Discovery Communications, is a leading site covering the environmental industry. For more information about this award click here.

Dec 1st 2011

Start Your Engines: Welcome (back!) AutoBlog Canada

We're proud to reintroduce to you AutoBlog Canada, the site that finds an original story in every car, complete with news, reviews, podcasts, high-quality photography and commentary from Canada and around the world.

Mandated to spark the interest of Toronto's car buffs and create buzz around the redesign of AOL's AutoBlog site, ca.AutoBlog.com, AOL Canada partnered with Toronto creative agency Sid Lee for a one-of-a-kind street installation curated entirely from recycled autoparts. The billboard underwent production on November 14 with very little concept of how long it will take to construct. But that was the point- to get Torontonians talking, tweeting and scratching their heads whilst bringing the character of AutoBlog Canada to life!

The site features improved integration with social networking, advanced commenting system and user-defined custom viewing. Blend that in with faster load times, improved galleries and fresh wallpaper downloads, the new site will outperform all expectations. In an effort to lead the site redesign, AOL Canada sought out the creative expertise of Sid Lee for a unique marketing campaign to reconnect Canadians with AOL Canada site, AutoBlog Canada. Sid Lee recruited Montreal artist, Karim Charlebois-Zariffa to design the installation out of recycled car parts from Montreal and mount it to a billboard at Bloor and Sherbourne. The whole production was documented and can be seen on AutoBlog Canada – pass it around because A. It's really cool! B. We want to spread the word!

We wanted to explore a new, more visual way to re-connect the AutoBlog Canada site with not only our advertisers but our consumers as well. The site, delivers 2.6M Canadian PVs a month and has been redesigned and relaunched to deliver premium content in a new superior user experience while maintaining the same industry applauded height in sleek design and a smooth ride.

AOL Canada pitched an exclusive to Canada's largest trade publication, Marketing Magazine, to capture the story and making of the billboard and sr. editor, Dave Pankew featured the production on AutoBlog Canada.

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