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Oct 29th 2013

AOLer Wins Global Emerging Leader Award

AOL prides itself on its pipeline of leadership talent – such as our audience development manager, Ainul Huda. We're thrilled to announce that he was recently honored with the Global Emerging Leader Award from Asian MBA International, the largest group of Asian professionals and MBA students in the U.S.
The award recognizes top-level, high-caliber Pan-Asian executives who are a source of inspirational leadership, strong role models for Pan-Asian youth, and possess impressive knowledge, expertise and creativity in their trailblazing efforts to cultivate positive change and support for organizational and community advancement efforts.

In his role on the Audience Development team, Ainul heads the central paid acquisition team, which generates revenue and traffic for AOL properties through investments in external partnerships. In a previous role at AOL, he provided investment and optimization guidance for various organic and paid initiatives to help grow and retain users.

Ainul received the award during the organization's Annual Leadership Conference, which connects business students and professionals with multi-national corporations and government agencies for advancement of their careers.

The conference -- which saw an attendance of over 3,000 people -- focused on U.S. companies' growing international revenue streams and the evolution of workforce diversity from "nice to have" to "must have" in order to compete in the global marketplace.
We're proud to have talented individuals who are smart and love what they do. Congrats, Ainul!

Apr 16th 2012

AOL Becomes First Major Publisher to Offer GRP Guarantee for Online Video, Mirrors TV Buying Model

Beginning today, AOL will offer marketers guaranteed audience delivery for online video advertising campaigns bought across its properties. For the first time, online GRPs – based on audience demographics, rather than clicks or impressions – are being used as the basis for advertiser guarantees on the Web. Through a partnership with Nielsen, AOL will leverage Nielsen Online Campaign RatingsTM reach, frequency and gross rating point (GRP) measurement to determine how well it delivered ads to the desired target audience. As the digital content NewFronts approach, AOL is the first major publisher to use a TV-based guarantee model for its online video inventory.

As we see more and more brand dollars shift from traditional television advertising to the Web, partnering with Nielsen puts AOL in a unique position to offer a more cost effective mechanism for reaching targeted audiences and a better or equal brand lift, reach and recall. AOL has a significant volume of high-quality content valued by advertisers and we are excited to take the lead on showing the value and differentiated results we can guarantee.

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