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Jun 6th 2012

AOL Boston WOWs with Citizen School

After mentoring a group of eager sixth graders for the past 10 weeks, several Boston AOLers got the chance last week to see our students shine.Through the Citizen Schools program, which partners with middle schools in low-income communities to extend the learning day and provide students with new learning opportunities and experiences, we've worked with the kids to teach them all about business networking.

At last week's "6 Degrees of Boston WOW!" event, we saw our young apprentices test their skills shaking hands, making small talk, asking career-related questions and politely transitioning between conversations. Other Boston AOLers joined us at the event to staff an AOL booth, trade-show-style. Our team exchanged business cards and career information with the students and socialized with future engineers, doctors, pianists, and basketball players.

The event culminated the second consecutive semester the Boston office has participated in the Citizen Schools program, with which AOL has partnered for the past three years. Our colleagues in New York have also mentored groups of kids twice yearly, culminating in "WOW" events hosted in the New York office. In addition, Tim Armstrong and Arianna Huffington taught a Citizen Schools class about local journalism last year.

Learn more about AOL's community initiatives here.

May 24th 2012

HuffPost Canada Celebrates One-Year Anniversary


Last night the Huffington Post Canada team celebrated their first birthday- and in style, if we do say so ourselves! The two-story office transformed into a playground for clients, politicians, bloggers, friends, media, and of course, our (newly-coined) honourary Canadian, Arianna Huffington! Oh, and Conrad Black (pictured above). Even Team HuffPost Quebec jumped on the short flight from Montreal to celebrate their English counterparts.

We presented the HuffPost Canada team with a video of birthday wishes from some favourite friends- including CBC's George Stroumboulopoulos, Marc and Craig Kielburger of Free the Children, Conrad Black and Leader of the Official Opposition party of Canada, Thomas Mulcair.

May 23rd 2012

HuffPost Partners with OWN: Oprah Winfrey Network

Marking the first of a new kind of content partnership, an Oprah Winfrey section will launch on HuffPost in August featuring content created and curated by writers and producers from OWN: Oprah Winfrey Network. The content, which will be created specifically for HuffPost, will include articles, blogs and interactive content with advice and resources encouraging people to discover their best selves to lead happy, fulfilling lives.

The special section will tap into HuffPost's network of bloggers and community to engage with one another around the content while reaching the audiences of both HuffPost and Oprah.com.

"We are thrilled to partner with Oprah Winfrey and OWN," said Arianna Huffington. "Oprah was about engagement and authenticity long before engagement and authenticity ruled the web. And since those qualities are deeply embedded in the DNA of both OWN and HuffPost, I'm delighted that we'll be working together to enlarge the conversation on living our best lives, as Oprah puts it, just as we launch our GPS for the Soul app."

"This partnership is a great example of our innovative digital efforts to provide unique ways to engage with our viewers using online and social media platforms," said Erik Logan, who serves as President of OWN with Sheri Salata. "The special Oprah-branded experience will reach millions of passionate Huffington Post readers in addition to the loyal followers of Oprah.com," Salata said.

In the meantime, until the new Oprah Winfrey section launches, check out HuffPost GPS for the Soul for the latest tips to find inner peace and happiness.

May 3rd 2012

Arianna Huffington to Host New Video Series

"Becoming Fearless," a 10-part video series, launches today on HuffPost Healthy Living. Hosted by Arianna Huffington and based on her book "On Becoming Fearless," the series will explore the way fear affects our lives and celebrate the strength, courage and resilience that result from overcoming it.

During the course of the series, Huffington will be joined by noted individuals, including Kathy Griffin, Lisa Lapanelli, Bill Rancic, Maria Bartiromo, Jean Chatzky and more as they examine fear and its impact on love, money, parenting, work, health and beauty.

Original editorial content -- blogs, quizzes, interviews, reported pieces -- will accompany the series, which is sponsored by Toyota Corolla and continues through August.

Check out the first video of the series to learn how to become fearless about money:

Apr 26th 2012

A Look Back at Our NewFront



On Tuesday, AOL was excited to be part of our first-ever Digital Content NewFront. In front of a crowd of hundreds of guests including digital marketers, agency representatives and friends of AOL, we presented new offerings and original programming from AOL Video, and the latest innovations from The Huffington Post scheduled to debut later this year, including the launches of "Huffington.", a new iPad magazine app, the Huffington Post Streaming Network and "GPS For The Soul", an iPad app designed to sense your tension level and provide you the right content to lift your mood.

We wanted our NewFront experience to be unique, so we decided to do things a little differently. Splitting the audience into two groups, we created separate experiences for the first half hour, with each panel repeating for the other audience after the half hour was up and the groups switched.

Experience #1, kicked off by AOL's SVP and Head of Sales Jim Norton and led by Janet Balis, SVP & Head of Sales Strategy, was called Powering Ideas, and explored the ways that digital is at a crossroads, and AOL is uniquely positioned to take advantage of this opportunity. Janet shared how AOL builds valuable partnerships to drive results that can move clients' brands forward. Janet took a look back at the content behind Powering Ideas in a post from earlier this morning.

Experience #2 was called Powering Brands, and focused on how AOL is powered by its amazing collection of brands.

After an introduction by AOL Chief Revenue Officer and President of AOL Advertising Ned Brody, Jim Stengel, former Chief Marketing Officer of Procter and Gamble, member of the AOL Board of Directors, and author of "Grow", led a conversation about brand ideals that featured AOL and Huffington Post Editors Michael Hogan (Entertainment), Susan Kaplow (Life and Style), David Kiley (Autos), Christina Norman (Black Voices) and Tim Stevens (Engadget). The editors explained the power and value of brands created through their content.

Next up in Experience #2, Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group, gave an update on the growth of the Huffington Post, and highlighted 4 new Huffington Post product launches:

  • Huffington. - A new magazine app that takes the best of the Huffington Post and presents them in the perfect mobile setting.
  • HuffPost Streaming Network - a 24/7 livestreaming network that will combine Huffington Post's editorial philosophy and strong community into a uniquely social video experience
  • GPS for the Soul - an app that will measure your stress level and connect you to content that you need to "restore your balance".
  • Causes - connecting the Huffington Post community brands to help drive awareness of what really matters, through programs like Global Motherhood, in partnership with Johnson & Johnson.


In the final session, led by AOL CEO and Chairman, Tim Armstrong, we introduced The AOL On Network, a new video platform that offers premium content across 14 content channels including food, business, entertainment, style, tech, travel, health and others, and reaches nearly 57 million U.S. consumers.* Read more about The AOL On Network in our blog post from yesterday.

During Tim's session, we were joined by an amazing group of guests on stage:


We then capped off the event with a special surprise. Through our partners at Ford, we were able to give away a new Ford Mustang Convertible to a lucky attendee of the event, and pledged to donate $1 for every mile the winner drove in their car for the next 5 years on behalf of our friends at St Jude's Children's Research Hospital, for whom our friend Marlo Thomas is very passionate about.

All in all, it was a great day for AOL and we hope it was for our attendees as well. Read what the social web was saying in our Storify recap by clicking here or viewing it above.

* comScore March 2012; total U.S. viewers

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