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Jun 13th 2014

AOL Advertising CMO Joins 2014 Class of the Advertising Hall of Achievement

Congratulations to Erika Nardini, Chief Marketing Officer, AOL Advertising, who was voted in as a member of the AAF Hall of Achievement Class of 2014! With expertise spanning the entire spectrum of the advertising industry - including clients, agencies and media - The Advertising Hall of Achievement includes 153 members.

One of the most prestigious lists of leaders in our business, this award is a huge honor, and recognizes the top talent and careers of the 'Best of the Best under 40' in the advertising industry. AOL CEO Tim Armstrong is AHOA Class of 2005, and you can see other AHOA members here.

Erika and the class of six other inductees will be formally inducted at the American Advertising Federation Hall of Achievement Dinner in November in New York City.

Congratulations again to Erika and the inductees!

Jun 12th 2014

Bob Lord Wins Media Professional of the Year

AOL UK was out in force last night for the Online Media Awards, which are affiliated with Britain's leading media and marketing trade news title The Drum. The awards recognize the best talent, platforms and innovations in the world of online media.

AOL Platforms CEO Bob Lord was named Media Professional of the Year, which was the only award chosen for by The Drum editorial team and voted for by the public.
Head of International Graham Moysey picked up the award on Bob's behalf. HuffPost UK were highly commended in the Best National / World News Site, beating competition from the International New York Times, ITV News and Wall Street Journal. Parentdish Editor Tamsin Kelly was shortlisted for Online Editor of the Year, but faced stiff competition from Channel 4 News, which took home the award.

Congratulations to all involved!

Jun 11th 2014

MLB.com and MapQuest Team Up for Original Content Series

MLB.com and MapQuest just launched an original video series, "Key to the City," hosted by Upright Citizens Brigade Theatre comedian, Matt Fisher, to accompany MapQuest's completely customized content featuring Stadium Guides for all 30 MLB teams. Additionally, MapQuest's editorial team enlisted area travel experts to draft Game-day Guides that provide guidance for travelers and locals to enhance experiences before and after the first pitch.

MLB "Key to the City" Video Series
The original video series, "Key to the City," features new, original custom content for MapQuest's community of travelers and baseball lovers. Upright Citizens Brigade comedian and MLB super fan, Matt Fisher, hosts the new "Key to the City" video series with a unique, 5-minute episode on what to do on game days in big baseball towns. From iconic tourism attractions to local hangouts to hidden gems, the "Key to the City" series highlights the heart of each city with an itinerary best experienced with the industry-first, seamless MapQuest integration.

Feature cities include:
  • Denver: Today, June 10, home to the Colorado Rockies
  • New York City: New York Yankees on Monday, June 16, 2014
  • Los Angeles: Los Angeles Dodgers on Tuesday, June 24, 2014
  • Chicago: Chicago Cubs on Monday, June 30, 2014
  • Washington, DC: Washington Nationals, Summer 2014
  • Boston: Boston Red Sox, Summer 2014

MLB Stadium Guides
The new "Key to the City" video series complement MapQuest's original baseball stadium Gameday guides, expert editorial created by seasoned journalists who know MLB stadiums and cities inside-and-out. Each of the 30 team-specific Stadium Guides features six chapters:
  • Welcome to the Stadium: History and key information
  • Before the Game: Get to know the best offerings near the stadiums
  • Inside the Stadium: From gluten-free fare to exclusive micro-brews
  • Game on a Budget: When to buy, where to sit and the deals inside
  • Best Bets for Families: Make a child's first-visit memorable or get tips on the best experiences for families
  • After the Game: From celebrating to drowning game-day sorrows, these places are worth the stop

The new content comes on the heels of the MLB.com and MapQuest partnership to deliver MapQuest-powered mapping and directions through an exclusive app-to-app experience within the "MLB.com At the Ballpark" smartphone app, as well as integrated into MLB.com and all 30 MLB team websites. As part of the official partnership, MapQuest created custom-branded MLB team experiences, available within its iOS and Android apps, and developed original MLB content to enhance local experiences.

Jun 11th 2014

Where Are the Women?

With an incredible roster of female talent, AOL is committed to cultivating future women leaders in a notoriously male-dominated industry. We do this at scale, through initiatives like "Women in Tech" panels with the NY Department of Education to offering pro bono media for women's causes and MAKERS, a brand that celebrates the achievements of today's women and inspires the next generation.

Recently the third annual S.H.E. Summit highlighted the topic of women in male-dominated industries. Maureen Sullivan, President of AOL.com and Lifestyle Brands moderated a panel "Where are the Women? A Look at Industries: Sports, Tech, Media & Beyond" featuring bold speakers who are breaking barriers: Evy Poumpouras, Security and Investigative National News Contributor - former Secret Service Special Agent, Simona de Silvestro, Race Car Driver for Sauber Formula 1 Team, and Justine Aitel, Head of Cyber Risk at Dow Jones.

Watch the full discussion here. Key themes touched on during the panel included the need for role models for girls in these industries, stereotypes that women face, and the importance of women supporting each other along the way. These topics sparked Twitter chatter in real-time, with a few memorable quotes going viral:

  • "I realized I need to do more than my job in this industry. I have to do what I can to make it more accessible for women." - Justine
  • "Instead of demanding respect, I command respect through my actions." - Evy
  • "I always wanted to be the person who was good at what I do. That's how I get respect." - Simona

To close the panel Maureen gave attendees a sneak peek into the six new MAKERS documentaries which will debut on PBS September 23rd. Next up, AOL will host a panel on Women in Creativity at Cannes next week.

Jun 3rd 2014

AOL Hosts Congressional Group in New York Office

House Judiciary Committee Chairman Bob Goodlatte (R-Va.) and a number of other congressmen on his committee visited AOL's New York headquarters yesterday as part of a tour of Internet companies hosted by the Internet Association.

The visit gave us an exciting – and rare – opportunity to showcase our businesses for these VIP lawmakers who are responsible for legislating on many of the issues AOL cares most deeply about, and many of whom are relatively uneducated about AOL's transformation from sending CDs to delighting our consumers with amazing and relevant content online.

During their visit, the congressional contingent heard from Jim Norton about AOL Advertising, Eoin Ryan gave an overview of AOL, Maureen Sullivan talked about AOL brands and Allison Girvin led them on a tour of HuffPost Live. During their visit, Tim Armstrong and Julie Jacobs also stopped by to meet the congressmen.

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