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Oct 1st 2014

START SPREADING THE NEWS - AOL NAMED A BEST PLACE TO WORK IN NYC


Crain's New York has recognized AOL as one of the best places to work in New York City - and we could not agree more! AOL is proud to be headquartered in New York City - the heart of where "culture meets code" - and to be leading the charge in establishing New York City as a worldwide technology hub, attracting the world's best talent.

AOL holds a special place in the history of the internet and, in New York City, AOL has been restructured, revitalized, repositioned and is a thriving company - simplifying the internet for consumers and creators and redefining for decades to come how content is produced, distributed, consumed and monetized. A core value of the company is that "we hire and empower smart people who love what they do" and being named by Crain's as a best place to work in New York City is a great indicator that we are doing just that!

Headquartered in New York, AOL is a global company with offices in 47 cities and 19 countries, and the passion and talent of our employees extends worldwide. As such we share this honor with AOLers across the globe. We are proud that AOL was also recently named a "Top Company for Working Moms" and a "Healthiest Employer" in 2014.

We would like to thank Crain's New York for this honor and most importantly our employees, customers and partners for their tireless work and support. New York City does not sleep and nor will AOL.

Share your reasons why AOL is one of the best places to work with #BESTPLACES2014 and #IHEARTAOL

Sep 30th 2014

First Film in the New MAKERS Series Premieres - MAKERS: Women in Comedy

The first film in the new MAKERS series, MAKERS: Women in Comedy, premieres on Tuesday, September 30 at 9pm ET/PT on PBS. This film tracks the rise of women in the world of comedy, from the "dangerous" comedy of '70s sitcoms like Maude to the groundbreaking women of the 1980s American comedy club boom and building to today's multifaceted landscape.

Contemporary comics, including Chelsea Handler, Mo'Nique, Sarah Silverman, Ellen DeGeneres, Jane Lynch, Kathy Griffin, and the incomparable Joan Rivers (in one of her last interviews) talk about where women started in this competitive, male-dominated profession and where they are determined to go.

Kathy Griffin will host a virtual screening on the film on Wednesday, October 1 at 8pm ET on MAKERS.com. The film will then live and be available for streaming anytime on MAKERS.com.

Building on the 2013 film MAKERS: Women Who Make America, which told the story of the modern American women's movement, the series will introduce a new collection of MAKERS.

Join the conversation on Twitter with @MAKERSwomen, @PBS and #MAKERSfilm. Visit MAKERS.com/documentary/womenincomedy for more information.

Aug 7th 2014

AOL Teams Up with the ASPCA to Help At-Risk Animals

AOL leverages the power of the Internet to improve the world around us and benefit those in need. This month, AOL is proud to be going big in support of ASPCA's "Come to Their Rescue" campaign, an initiative aimed at building a national movement that will help make a difference for millions of homeless animals across the country. The campaign's PSA, which features spokesperson and singer-songwriter Colbie Caillat, calls for animal lovers to become rescuers.


In support of this campaign – with the goal of helping the ASPCA reach its goal of 3 million rescuers, one for every homeless animal euthanized each year – AOL is providing pro bono media support across channels:
  • Desktop and mobile PSA banners on our owned and operated channels and with third party publisher inventory
  • Providing video PSA support across AOL's network, spotlighting Colbie Caillat sparking directly to the viewer
  • AOL owned and operated brands Cambio and StyleList shared editorial coverage following interviews with Colbie
  • On August 15, we're providing an AOL.com "Make a Difference" module – making ASPCA the featured charity for one full day
  • Social media support for the campaign from AOL channels

For almost 150 years, the ASPCA has worked tirelessly to end animal cruelty.

Visit http://www.aspca.org/rescue to support the campaign.

Aug 6th 2014

AOL Accelerates Revenue and Adjusted OIBDA Growth

AOL accelerates revenue and Adjusted OIBDA growth – growing both 12% year-over-year.

"AOL's future as a scaled media technology company continues to get stronger," said Tim Armstrong, AOL Chairman and CEO. "AOL grew consumer usage, video, programmatic advertising, branded content, and ad pricing throughout the first half of 2014, and we will continue to make AOL one of the best operating companies in our industry."

Other highlights include:


For the full release, click here.

Aug 4th 2014

Inertia Is Stifling Innovation - and the 'Tech Tax' is No Myth

As I reflect upon my first anniversary as global CEO for AOL Platforms, I've gained a unique perspective on the industry after years on the agency side of the business (most recently as global CEO of Razorfish and CEO of Publicis Groupe's digital technology division), to now being fully immersed in the technical innovations that are powering the rapidly evolving digital ad and publishing ecosystems. AOL has given me new insight into the many challenges and opportunities that marketers encounter when navigating the complex and crowded world of programmatic buying, data analytics, attribution, mobile, online video and more. Here are a few things I have learned in the last year -- both the good and the bad:

1. The "tech tax" is no myth. The words "confusing" and "complex" are used to describe the current ad tech landscape for a reason. A multitude of highly specialized product vendors are all vying for a sliver of the marketing pie. Currently, for every dollar that a brand spends on a digital placement, more than half is siphoned off to a complicated web of trading desks, private exchanges, DSPs (demand-side platforms), SSPs (supply-side platforms), data aggregators, tag management vendors, ad verification vendors, retargeters and more. Having seen the waste inherent in our bloated publishing and advertising ecosystems first-hand, my take is that the industry's No. 1 objective should be to unify and simplify the technologies that automate the planning, buying, execution, optimization and measurement of cross-screen and cross-format campaigns. The innovation exists. Our job is to harness it, simplify it and deploy it to increase the power and reach of every advertising dollar.

2. Inertia is stifling innovation. Things that worked in traditional media -- like "splitting the buy" across broadcast networks and static one-month-ahead planning -- don't make sense in today's data-driven digital world. Today the wealth of data and technology available make it possible to continually analyze behavior and performance data, empowering brands to zero in on the most relevant audiences and inventory in real-time, rather than hedge their bets. We wholeheartedly agree with WPP CEO Sir Martin Sorrell that data experts have an important role to play in this changing agency landscape: "You need to have programmers, engineers, scientists and mathematicians, and it needs different types of agency people working together." Marketers and brand executives that don't evolve from doing things "the way they've always been done" will be left behind. Those that adapt their strategies to the digital age will grow and thrive.

3. The value of data is exponential. Too many marketers lock information in silos (separating mobile, social and desktop analytics for example), which leaves them unable to realize the full potential of their data. Confirmed in a soon-to-be released study on social media marketing conducted by Convertro (the multi-touch attribution vendor acquired this year by AOL), we've long known that consumers don't engage with content in silos -- they move between devices throughout the day. And while a lower number of conversions happen on social, engagement on this channel is important to customer awareness and consideration of products. This will be increasingly important as, according to a study from the ANA and Nielsen, by 2016 nearly half of media campaigns are expected to be multiscreen. The bottom line is that data increases exponentially when it can be integrated, analyzed holistically and used to optimize decisions across all marketing channels. And marketers need to know how campaign performance is impacted by each individual impression, regardless of which screens or types of inventory are engaged.

4. Don't bother with meaningless distinctions. Our industry spends way too much time asking where the dollars are going to go next: TV or video? Mobile or display? Broadcast or digital? All decisions, whether media, creative or format-driven, should focus on reaching the consumer wherever they are, whenever they are ready to engage. And optimizing the allocation of total ad spend successfully depends on automation and data optimization that can tell you what's working, what's not and where improvements should be made, regardless of the channel.

After a year of focusing on how to make advertising technology better, faster, smarter and more efficient, I'm looking forward to a future where advertisers adopt the tools and processes they need to accomplish their most important goal: engage with consumers and move their business forward. Working together, the CMO and CTO will drive business results. Period.

Read the original article on Ad Age here.

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