Feb 18th 2014
Feb 13th 2014
In November, AOL supported one of its non-profit partners, She's the First by donating an experiential auction item: a tour of the New York office followed by a round-robin of employee conversations.
According to the winner, the event was a truly phenomenal opportunity to learn about the AOL brand. He commented, "This was incredible exposure! I didn't know how expansive AOL is. Holy cow!" An employee volunteer mentioned, "Our guest told me he's never seen a more creative and genuinely valuable charity event." Another employee described how he deeply appreciated the opportunity to volunteer. In terms of impacting She's the First, the auction item that AOL donated and AOL's guest purchased could fund a year's worth of school supplies and books for 34 Nepali girls.
This event was a win for all three parties and showcased AOL's ability to get creative about being in the business of helping people.
What's next? You'll just have to wait and see.
Read how "AOL CSR Gets Creative & Employs Triple-Win Effort." Check it out: http://t.co/SfWnQ3OzcE- AOL Impact (@AOLImpact) February 13, 2014
Feb 13th 2014
Under Susan's leadership, the Sales Specialist team, which will include all product specialist sales resources, will drive deep focus on products and platforms, including programmatic, premium formats, branded content, video and mobile advertising solutions and ensure that we are working together with our partners to drive innovation in the advertising space.
Susan has distinguished herself in the Canadian digital industry through increasingly senior roles at Yellow Pages, Canoe, Bell Canada, Canwest, and most recently Microsoft where she led a high performance team of AEs and Sales Specialists. We are thrilled to welcome her to the AOL Canada team.
We are also pleased to announce that Dana Toering, AOLC Head of Sales, will take on additional responsibilities for driving revenue success for AOL Canada. Dana will lead all revenue efforts for AOL Canada, including sales, business development, publisher and member services. In this role, all AOL Canada Account Executives and business development resources will continue to report to Dana and he will add publisher and member services resources to his team.
Vivian Ip, AOLC Head of Agency Development, will also take on new sales operations responsibility and, in collaboration with Andrew Consky, AOLC Director of Research, will take on responsibility for delivering thought leadership through research to our valued clients.
Great news for the success of AOL Canada. Congratulations to Dana & Vivian and welcome Susan!!
Feb 7th 2014
Another key to this destination, "Winter Games Unfiltered" is the "Social Leaderboard" giving our readers real-time access to who's winning the gold in the social space. Its start coincided with the Opening Ceremony Friday night. It's our own algorithm based on the athlete with the most social mentions.
In addition to "Winter Games Unfiltered," AOL received unrestricted access to names such as Lolo Jones and Steven Holcomb to go behind the scenes with the athletes who revealed what it really takes to be an Olympian. Readers will find these stories featured on the AOL.com homepage.
For everything you need to know about the Olympics from the athletes themselves, tune in to AOL.com each day from now until the closing ceremonies. You can also get involved in the conversation on social and wish the athletes good luck with hashtag #AOLympics.
Feb 2nd 2014
- We are all special snowflakes - Every reader is unique, so why do we give them all the same content experience? The Interest Graph captures and measures our individual tastes and motivations to make content experiences as differentiated as we are (within a finite set of qualified permutations).
- You have a metric ton of content - We're new to the company, but our initial analysis of the collective AOL content corpus places it somewhere in the "Holy Moly" range. Within the vastness of this sea of content, there is something to address virtually any interest a human might have. Personalization helps each piece of content find the users who will love it.
- Content promotion is a real estate problem - Whenever we present users with a set of content, we are sadly limited in the number of pixels at our disposal. The proliferation of mobile has only exacerbated this real estate crunch. Personalization is all about making efficient use of the space we have to show readers content they'll love. For example, I'm not much of a sports guy so every sports story promoted to me is a missed opportunity. But swap out Super Bowl stories for more on what the texture of dinosaur skin was and we've got ourselves the beginnings of a party!
- Personalization works - Interest Graph-based personalization is the most performant mechanism for engaging users bar none. Graphs are fun, here's one:
- Gravity is fun to work with - There's nothing more exciting to do with your time than applying big data to user experiences (don't judge me).