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Feb 1st 2016

Ignite Women's Equality: Live Stream the MAKERS Conference

The Time is Now to make a difference in women's equality. The MAKERS Conference gathers the world's most impactful leaders and innovators for a 36-hour action plan to progress gender equality today. This year, the exclusive experience of the MAKERS Conference is available to live stream for the first time ever. Watch trailblazing women including Reese Witherspoon, Caitlyn Jenner, Abby Wambach, Sheryl Sandberg, Kara Swisher and more to get inspired and prepared to take action.

Live stream of the MAKERS Conference on MAKERS.com or go90 February 1-3, 2016.

Jan 25th 2016

AOL Has Agreed to Acquire AlephD

Today we're excited to announce that AOL has agreed to acquire AlephD, a programmatic platform specializing in publisher analytics and price floor optimization. This confirms AOL's commitment to delivering value to publishers large and small by turning data into insights and, in turn, using that intelligence to drive yield. AlephD will be a key part of ONE by AOL: Publishers, enhancing publishers' ability to understand, control and optimize pricing and packaging of their inventory and drive greater revenue in an increasingly complex ecosystem trending towards mobile.

In this industry, technology has been largely advertiser-centric, which has helped the buy-side push prices lower and lower, and, as a consequence, publishers have seen an overall decline in CPMs. The value of a publisher's inventory changes every single moment, based on market needs, buyer behavior, even the weather. It is incredibly challenging to understand these factors and analyze what these shifts mean – both long-term and in the moment.

Beyond these challenges, the resources needed to take action on the available information are astronomical – many large publishers have devoted entire teams to optimize yield, and, even then, aren't able to take action quickly enough to truly evaluate their inventory in real time and optimize yield. For smaller publishers who can't afford these dedicated resources, it is nearly impossible to do so.

AlephD will help publishers solve these challenges in the following ways:

  • Price Floor Optimization: Helps to maximize the value of every visitor to websites and apps, calculating the best price for each impression in real time.
  • Deal Simulation: Helps to find the optimal price for deals in order to maximize seller profit and monitor the performance of new and ongoing deals.
  • Auction Insights: Monitors and analyzes auctions, finding patterns or needed adjustments in pricing to tap additional revenue on auction inventory.
  • Open: AOL has a philosophy of openness, empowering partners to select the pieces of the AOL offering that best match needs and ROI, with no requirements for adopting the full platform or any specific functions. AlephD shares this vision, enabling partners to use analytics and optimization with AOL or any integrated partner for executing media sales.

We believe that publishers should have the ultimate say in which technologies and partners they choose to work with, rather than being locked in an all-or-nothing, walled garden vendor relationship. With the addition of AlephD, ONE by AOL: Publishers offers an alternative: an open partner that can intelligently and algorithmically help publishers determine the right price at the right time for every single impression, across all formats, screens and inventory types.

Welcome, AlephD team!

Jan 21st 2016

AOL and The Huffington Post recognized as #1 market leader among news television and video sales organizations

In the 2016 MyersBizNet TomorrowToday study, AOL/The Huffington Post was ranked #1 overall Market Achiever/Leader among News Television and Video Sales Organizations by agencies and advertiser executives. The study surveys 613 total respondents who rank 74 media sales organizations across 7 performance categories. AOL/The Huffington Post swept the #1 ranking across 6 of the 7 categories, becoming the Market Leader for overall performance.

  • Ranked #1 QUALITY SALES TEAM & CUSTOMER SERVICE
  • Ranked #1 ENGAGING CONTENT JUSTIFIES PREMIUM PRICING
  • Ranked #1 PROVIDES INNOVATIVE & CREATIVE OPPORTUNITIES
  • Ranked #1 PROVIDES ADVANCED RESEARCH & DATA INTELLIGENCE
  • Ranked #1 DELIVERS LARGE AUDIENCE REACH
  • Ranked #1 OFFERS VALUABLE DIGITAL & MARKETING OPPORTUNITIES
  • Ranked #2 QUALITY OF AUDIENCE DEMOS JUSTIFIES PREMIUM PRICING

We're honored for your acknowledgement of our dedication to providing quality service and products for our advertiser partners. As a thank you to our clients, AOL will be selecting one of your favorite nonprofits for a pro-bono cause-related campaign.

Jan 20th 2016

Alex Khan heads Asia for AOL

AOL has announced a slew of appointment changes as the company adapts to continued high growth around the world. Alex Khan, who has led AOL Platforms in South East Asia since 2013, has become Managing Director of AOL for all of Asia.

"Asia represents a massive opportunity, as almost three billion more people come online over the next few years, with the majority expected from Asian markets" said Khan. "We're seeing rapid adoption of smartphones, connected TVs and OTT plays, providing a ready market for digital advertisers. At AOL we have the technological solutions to help publishers and agencies meet that demand."

As well as continuing to oversee the running of AOL Platforms, which enables brands to reach consumers across desktop, mobile and TV through premium video experiences, programmatic buying and performance-driven campaigns, Alex will also be responsible for monetisation of AOL's editorial brands in Asia including TechCrunch and Engadget.

In his new role, Alex will report into Graham Moysey, Head of AOL International. Robert Woolfrey, Managing Director of Millennial Media in the region, will report to Alex.

Since joining the company in 2013, Alex has been a fierce proponent of AOL's unified programmatic platform and has spoken regularly at events on how video, data and automation are transforming digital advertising.

Born in the UK, Alex has developed a strong understanding of the Asian market. He was COO of the Catcha Media Group and CEO of Catcha Digital Asia in Singapore and Malaysia before joining AOL. His current position on the Leadership Council for IAB Singapore illustrates his prominence in the Asian digital advertising industry.

Alex's new position, which comes as AOL seeks to match talents with roles and focuses on the need to build and fulfil demand in a competitive industry, is particularly key for the business. Covering more than half the world's population with high growth in digital advertising expected across the region – particularly in China, Korea, Japan and Taiwan – Asia is of tremendous importance to AOL as it seeks to connect with two billion consumers by 2020.

Dec 9th 2015

AOL Supports Computer Science Education Week

It's Computer Science Education Week! Now an annual program dedicated to inspiring K-12 students to take interest in computer science, Computer Science Education Week (Dec. 7-13) seeks to educate and demystify the commonly alienated subject of computer science. In honor of AOL's deep-seated commitment to empowering future leaders and improving access to education and technology, AOL is celebrating the week by hosting employee volunteer efforts for local students in three offices, donating media support for Code.org across AOL.com and organizing a public coding class at the General Assembly.

In 2015 alone, AOL has positively impacted over 2,800 kids through programs like the Girls Who Code Summer Immersion Program, #BUILTBYGIRLS, and Microsoft's TEALs Program. We look forward to continuing to provide our support for this important subject. Know someone who might want to join AOL as a computer scientist? Please direct them to engineering.aol.com/careers for our full list of open positions.

AOL Celebrates Computer Science Education Week

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