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Apr 22nd 2015

AOL DEBUTS 3 APPS FOR THE APPLE WATCH

Exciting news! On April 24th, we're disrupting the app store with three innovative apps built for the Apple Watch, including Pip, the newly redesigned The Huffington Post app, and the AOL app. Here's what you can look forward to seeing:


Pip App follows AOL's legacy as the creator of online messaging with an all-new messaging experience envisioned from the ground up for the Apple Watch. Pip is an easy to use, fully realized messaging app for the Apple Watch, allowing users to easily send and respond to short, simple messages with a single tap. In just a few taps, tell a friend you're running late, share your location (or ask for theirs), send them the weather, ask them to call you, and more without even having to pull out your phone.
  • Designed from the ground up to be the only messaging app purpose-built for the Apple Watch
  • Instantly receive messages from friends, and respond with a single tap without even having to use your iPhone
  • Create your own custom, pre-programmed messages in any language, and configure their color
  • Available for download in 150+ countries

The Huffington Post App brings you up-to-the-minute articles in a dynamic experience. Navigate, bookmark and share with ease through the real-time updates from The Huffington Post's Pulitzer-prize winning newsroom and international editions including the UK, Canada, Brazil, Germany, Spain, France, Italy, Japan, Korea, Maghreb, Greece and India.

The AOL App keeps you connected, informed and entertained with today's headlines, trending videos and AOL Mail. With its quality, advanced capabilities and easy-to-use interface, the AOL app for Apple Watch will provide users with an experience featuring:
  • Designed with the Apple Watch handoff feature in mind, users can read an email or article on the Apple Watch and pick it back-up on their iPhone, iPad or iPod touch
  • View news and email based on relevance and time using Apple Watch glances feature
  • Email and breaking news notifications
  • Ability to read the full text of the latest unread messages
  • Quick response to emails with pre-written messages
  • Quick actions that allows easy inbox management

A Word from our CTO

"As a media technology company, we are committed to providing the best possible messaging, news, and mail platforms on the Apple Watch," said Bill Pence, AOL Global Chief Technology Officer. "With the Pip app, The Huffington Post app and the AOL app, we believe we're delivering products that will exceed our users expectations and enhance their Apple Watch experience."

Nov 12th 2014

AOL Launches Connected Experience Lab with Jacobs Technion-Cornell Institute at Cornell Tech

Today, AOL announced a strategic four-year partnership with the Jacobs Technion-Cornell Institute at Cornell NYC Tech, which will include the creation of The Connected Experiences Laboratory.



The laboratory will create and explore technologies at the forefront of the digital ecosystem – including analytical techniques that fuse a variety of personal data streams into actionable insights, content personalization that works across delivery platforms and connectivity tools that deepen and sustain engagement within families and communities. The Connected Experiences Laboratory will creatively disrupt the way we live in an increasingly connected world with richer forms of content flowing across diverse devices.

Laboratories are set to launch in NYC at the Cornell Tech campus and in Israel at Technion. Graduate students and support staff will enable AOL employees to develop prototypes and experiments around new data sets, further expanding experimental opportunities for some of the best builders of culture and code.

Nov 3rd 2014

Remaining Films in AOL MAKERS Series Premiere - MAKERS: Women in Business and MAKERS: Women in Politics

Following the premiere of the fifth film in the new MAKERS series, MAKERS: Women in Business last week, the final film MAKERS: Women in Politics will premiere on Tuesday, November 4 at 9pm ET/PT on PBS. The film profiles the long, slow fight for female political representation over the last century, from the first woman elected to Congress in 1916 to a young woman running for Detroit City Council in 2013. The film is narrated by Alfre Woodard.
Trailblazing leaders like Hillary Clinton, Senator Barbara Mikulski,Olympia Snowe, the youngest Republican woman ever elected to the House of Representatives, and Shirley Chisholm, the first African-American woman to serve in Congress, provide a backdrop for younger women like Rashida Tlaib, the first Muslim-American woman elected to the Michigan House. Today's leaders in Washington, including Elizabeth Warren (D-MA), the first female Senator from Massachusetts, Susan Collins (R-ME), who led the Senate in shaping a deal to end the government shutdown, and Rep. Tulsi Gabbard (D-HI), currently the youngest woman serving in Congress, are also represented.

A special screening of the film on MAKERS.com will take place on Wednesday, November 5 at 8pm ET. The film will then be available for streaming anytime on MAKERS.com.
Join the conversation on Twitter with @MAKERSwomen, @PBS and #MAKERSfilm.

Nov 3rd 2014

IAB Helps Push the Growth of Automated Guaranteed Buying with Release of "OpenDirect 1.0"

Today the Interactive Advertising Bureau (IAB) released "OpenDirect 1.0" for public comment. OpenDirect 1.0 is a new automated, guaranteed API standard for the programmatic selling and buying of premium inventory that brings greater efficiencies and reliability in the packaging, pricing and delivering of reserved inventory for publishers.

This initiative and the capabilities it provides align with AOL's open programmatic strategy, which includes an advanced programmatic guaranteed offering available through AOL Platforms. Efficient transactions between multiple publishers and buying platforms have the potential to dramatically accelerate the growth of automated guaranteed buying.

The specs were originally developed by AOL, Microsoft, Yahoo and Yieldex and were brought to the IAB and the Digital Advertising Automation Task Force to be part of their existing automation efforts to gain wider industry participation, and drive adoption across the ecosystem.

To review and or comment on "OpenDirect 1.0," please visit www.iab.net/opendirect. The public comment period is open through Dec. 3, 2014.

Oct 31st 2014

AOL Leads Charge Toward Marketing to How People Engage With Technology

With the explosion of new types of devices and the technological complexity that accompanies them, marketing has had to evolve past simply looking to reach devices. Advertisers want to reach and engage with people – the wires and the screens are just details.

AOL continues to lead in that regard, and today, we are excited to officially announce our cross-device linking technology, empowering advertisers to engage with actual people across screens, and not merely target their devices.

The offering allows advertisers to plan programmatically across the widest array of premium inventory. The technology, enabling "people-centric" marketing, rather than "device-centric" marketing, was validated by comScore in September 2014 at a 93% "match rate." The match rate measures the percentage of sample that AOL and comScore identified as the same person between devices using non-personally identifiable information derived from comScore's census network.

Additionally, AOL announced the availability of location-based marketing, which allows advertisers, in a non-invasive, privacy-friendly manner, to identify the location of and target potential customers that have been in their store, or any other specific location, across any device.

Brands like T-Mobile and Citi are working with AOL Platforms to attain a more complete picture of their target audiences, rather than devices, through a combination of device-linking, location-based marketing, optimization and analytics.

Both cross-device linking and location-based marketing will be integrated into ONE by AOL, which is being designed to be the first platform that empowers brands and agencies with an in-depth look at a consumer's journey through the marketing funnel, in real-time.

Read more in the press announcement: http://aol.it/1nVSXYe

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