aol video posts

Three years ago, AOL placed a big bet on video. Through the acquisitions of 5min Media and goviral and significant investments in video, AOL has grown to be the #1 premium curated video network. Our goal is to bridge the gap between TV and digital video – be it quality, reach or measurement.

At this year's NewFront we're looking to the future of video. We will showcase our high-quality original programming slate, unique advertising formats, powerful distribution at scale and industry-leading analytics.

We'll kick things off with our 2013 Summer/Fall original programming lineup that features a variety of content that we're creating across categories like food, sports, fashion, health, autos and more. We're partnering with well-known celebs and influencers on the rise who already have digital audiences, as well as the passion to grow their online footprint. AOL has the scale and data needed to produce great content that we know consumers want to watch.

We'll also announce the launch of Be On – a new branded entertainment platform. As the interest for native advertising continues to grow, we are helping brands become publishers. Brands can be smoothly integrated next to our amazing content. From creation to distribution to measurement. It's a global offering that includes the capabilities that we've been offering through the goviral platform plus even more.

We're bullish on measurement too. To date, there has been no apples-to-apples measurement for buyers to compare TV to digital video. We're ready to change that in a few ways. We've partnered with Nielsen on two different initiatives. The first, announced this morning, is a pilot program that will measure audiences for TV content viewed online. AOL is the only digital partner involved in this effort. The second is a collaboration that will measure the audience viewing AOL's library of over 620K premium videos against traditional TV. The AOL Video Reach (AVR) will provide audience measurement in the language that TV buyers know. Essentially, we'll be able to use comScore to measure ourselves against other web properties, and Nielsen to compare ourselves against TV.

Additionally, for the first time in history, digital inventory will be available in a traditional TV buying system through a partnership that AOL has forged with FreeWheel and Mediaocean. The market (broadcasters) cannot buy digital inventory today because we don't speak the same language. This deal allows broadcast buyers to compare AOL's inventory with TV inventory ... finally an apples to apples comparison.

We're ready to show the media industry that AOL is well-positioned for the merge of the digital and TV worlds as we continue our mission to bridge the gap between the two.

It's On!

The series features the creative minds and leaders behind Soundcloud, Wired Magazine, Cadillac, Readmill, Obama Campaign, Mondelēz International and more. Watch the playlist below or visit AOL On for more insightful "Shingerviews."

WATCH: @aol's digital prophet, @shingy, interviews industry's leaders at #SXSW for "Shingerviews" aol.it/109kUgs

- AOL PR (@AOLPR) March 18, 2013

.@ninagarcia's original web series #DecodingStyle launches on @aolon Style today! aol.it/VRSs0n

- AOL PR (@AOLPR) January 22, 2013

Following the success of Little Women, Big Cars, and to celebrate international "Take Your Dog to Work Day", AOL just launched a new original video series, Fetching, on AOL On Relationships. Set against the backdrop of Los Angeles, Fetching stars Liza, a young woman who quit her job as a lawyer and ended her engagement in the same week, to pursue her dreams of opening her own business - a doggy day care store called "Fetching." The comedy about love, dogs and their owners, was created by Amy Harris, one of the producers of Sex and the City, Gossip Girl and the upcoming prequel to Sex and the City, The Carrie Diaries.

Fetching is the story of Liza, a lawyer who quits and job and calls off her engagement when she realizes that she's not ready to settle down and become the wife and mother her fiancé, Mitch, expects her to be. She starts over by using the money she saved for her wedding to open a new business: a doggy day care store called Fetching. She hires her friends Matt and Daveed, and the loveable Adi, to help out. As the business grows, Liza struggles to juggle challenging clients (and their dogs), the business competition, and her brother's family, all the while trying to find love again. The problem is, her dog Oscar has an opinion on who she dates too.

The cast includes:

• Liza (Collette Wolfe, Next Caller, HOT TUB TIME MACHINE, Cougar Town)- A newly single thirty-something who has recently quit her job as a lawyer and opens a doggy day care called Fetching
• Oscar - Liza's adorable mutt rescued from a shelter who is her closest (cuddliest) confidant, and may have better taste in who Liza should date than she does
• Matt (Levi Fiehler, WOLF TOWN) - A single Princeton Grad who works as Fetching's dog walker and may not be quite living up to his potential
• Blake (Dave Annable,Brothers & Sisters)- A local bank executive who is charming, devastatingly handsome and extremely allergic to dogs
• Sheila (Elaine Hendrix, THE PARENT TRAP) - Fetching's biggest client, along with her overly pampered pup Frederick, just may be the shop's biggest pain in the tail
• Adi (Sandra Vergara,FRIGHT NIGHT)- The sexy and opinionated Latina receptionist at Fetching who gives Liza her sassy but honest advice about love and men
• David a.k.a. Daveed (Brian Tichnell, STAINED GLASS) - Fetching's gay dog groomer who was once the hottest hairdresser to the stars now only styles dogs because they don't talk back

The series was originally announced at AOL's Digital Content NewFront in April. Watch and share the entire series now: http://on.aol.com/studio/fetching.

New Series "Fetching" Debuts on @AOLOn http://aol.it/KYnevG

- AOL PR (@AOLPR) June 18, 2012