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Feb 18th 2014

Charles Gabriel Takes on Expanded Role

Charles Gabriel

Scaling the AOL On Network to global audiences continues to be a leading focus for my team in 2014. With global growth already under way at the AOL On Network and with guidance from global leaders already in place in Bob Lord, Jim Norton, Graham Moysey and Tal Simantov, I'm pleased to announce Charles Gabriel will broaden the scope of his role to focus on global video sales.

Over the past three years, Charles has evolved to be a big voice in our industry and regularly leads conferences, publishes articles (TechCrunch, Adweek and others), has a wealth of relationships and is viewed as an industry expert. Charles has been a key player for several years now, playing a critical role in growing revenue before 5min was acquired in 2010 through our best year to date in 2013. Charles has been instrumental to the evolution and success of the AOL On Network, and our success largely stems from his ability to scale video sales and expand our reach and sales offering to both digital and traditional media buyers.

In this new role, Charles will be responsible for growing AOL Video's revenue in addition to integrating Adap.TV's media offering into his existing org. He'll work with Graham and Tal to anchor AOL's video presence in key global marketplaces, and we expect exciting announcements in the upcoming months.

I'm continuously impressed by Charles's ability to tell our video story. He has mentored our sellers to become the strongest video talent in the industry and he continues to invest in the team and their development. I'm confident that Charles will lead AOL Video sales into the next phase of growth in 2014.

Apr 30th 2013

It's On: AOL Readies for Second Digital Content NewFront

Three years ago, AOL placed a big bet on video. Through the acquisitions of 5min Media and goviral and significant investments in video, AOL has grown to be the #1 premium curated video network. Our goal is to bridge the gap between TV and digital video – be it quality, reach or measurement.

At this year's NewFront we're looking to the future of video. We will showcase our high-quality original programming slate, unique advertising formats, powerful distribution at scale and industry-leading analytics.

We'll kick things off with our 2013 Summer/Fall original programming lineup that features a variety of content that we're creating across categories like food, sports, fashion, health, autos and more. We're partnering with well-known celebs and influencers on the rise who already have digital audiences, as well as the passion to grow their online footprint. AOL has the scale and data needed to produce great content that we know consumers want to watch.

We'll also announce the launch of Be On – a new branded entertainment platform. As the interest for native advertising continues to grow, we are helping brands become publishers. Brands can be smoothly integrated next to our amazing content. From creation to distribution to measurement. It's a global offering that includes the capabilities that we've been offering through the goviral platform plus even more.

We're bullish on measurement too. To date, there has been no apples-to-apples measurement for buyers to compare TV to digital video. We're ready to change that in a few ways. We've partnered with Nielsen on two different initiatives. The first, announced this morning, is a pilot program that will measure audiences for TV content viewed online. AOL is the only digital partner involved in this effort. The second is a collaboration that will measure the audience viewing AOL's library of over 620K premium videos against traditional TV. The AOL Video Reach (AVR) will provide audience measurement in the language that TV buyers know. Essentially, we'll be able to use comScore to measure ourselves against other web properties, and Nielsen to compare ourselves against TV.

Additionally, for the first time in history, digital inventory will be available in a traditional TV buying system through a partnership that AOL has forged with FreeWheel and Mediaocean. The market (broadcasters) cannot buy digital inventory today because we don't speak the same language. This deal allows broadcast buyers to compare AOL's inventory with TV inventory ... finally an apples to apples comparison.

We're ready to show the media industry that AOL is well-positioned for the merge of the digital and TV worlds as we continue our mission to bridge the gap between the two.

It's On!

Mar 18th 2013

AOL's Digital Prophet, David Shing, Interviews Industry's Leaders at SXSW for "Shingerviews"

David Shing, AOL's digital prophet and brand evangelist, flew out to Austin, TX, for SXSW 2013 to see the latest in film, music and tech. While intrigued by what was happening on the main stages, Shing was also interested in digging into the latest trends in digital. He took to the streets, interviewing leaders from start-ups to iconic American brands. He shares his conversations on the web series, "Shingerviews" on AOL On.

The series features the creative minds and leaders behind Soundcloud, Wired Magazine, Cadillac, Readmill, Obama Campaign, Mondel─ôz International and more. Watch the playlist below or visit AOL On for more insightful "Shingerviews."

Jan 22nd 2013

Nina Garcia's Original Web Series 'Decoding Style' Launches on AOL On Style!

Nina Garcia is a woman of many titles, Marie Claire Fashion Director, Project Runway judge and New York Times best-selling author. Now she can add host of the AOL On original series, "Decoding Style" to that list.

Starting today, Nina will help transform very deserving women by 'decoding' what her style is communicating to the world. The fashion maven will then update her look to embody what she hopes to express from the inside out. The entire 10-episode series will be available exclusively on the AOL On's Style channel as well as StyleList, HuffPost Style and HuffPost Women.

Get a sneak peek at "Decoding Style" with the video below and visit AOL On to watch the full episode.

Dec 18th 2012

The AOL On Network Launches on Xbox LIVE

Starting today, 40 million Xbox users will have the opportunity to get a boatload of awesome video content. The AOL On Network is now available for download on Xbox 360®, giving Xbox LIVE® subscribers access to more than 420,000 high-definition, premium, short-form videos.

Through the Xbox LIVE app's Kinect capabilities, users can now control the AOL On App and choose the video of their choice by using gestures and voice commands. Videos can also be easily shared with the app's built-in social media functionality where subscribers can sign into their accounts and instantly share their favorite videos with friends and family.

The AOL On app offers access to the AOL On Network's constantly updated collection of AOL's original videos from properties like Huffington Post, Engadget and TechCrunch, as well as from content partners like Reuters, AP, BBC, E!, ET Online, Sugar, Splash News, CNET and Martha Stewart.

The app is also available through Roku, Boxee, GoogleTV, TiVo and seven smart TV manufacturers.

Read the full press release for additional details on The AOL On app for Xbox live.

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