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aol values posts

Jul 19th 2013

Feeding the Curiosity Monster

One of AOL's core values is embracing change and we're encouraged to have "a DNA of curiosity," to think big and take chances. It's a great topic of conversation, and as one of AOL's cultural ambassadors I love learning how others keep their curiosity monster well-fed. Last week I attended AOL Advertising's new speaker series, Masters of Advertising, where David Shing, a thought leader and member of senior management presented his telescopic view of creativity and how brands can differentiate themselves in the bustling digital marketplace. Here are a few things I learned:

  • Attention is the new currency. David mentioned that most users download over 40 apps to their smartphone or tablet and actively use a core set of about five. It is a brand marketer's challenge to retool how they approach securing that mindshare in order to successfully gain market share.
  • Exercise your right brain every day. The daily grind of the work week is inherently tethered to our left brain guru. I don't know about you, but I find myself keeping more tabs on my to do lists and project plans than stretching my right brain beyond its comfort zone. David encouraged the audience to start channeling their individual creativity by stepping away from the spreadsheets and exercising the other parts of the brain.
  • Ideas are everywhere. There is a wealth of content available not only for consumption, but also for inspiration. "Contagious videos" are a growing portion of that content, they tell the brand story from a human experience. David shared the following thought-provoking examples during his presentation: Driving Dogs, Metro Train PSA, Fallen Angels (UK).

For more on David Shing's take on creativity in the digital space, click here.

Learn more about AOL and how you can embrace your DNA of curiosity by visiting the AOL Careers site for a list of exciting opportunities. Also keep up-to-date on all things AOL Advertising by following them on Twitter.

May 16th 2013

AOL Celebrates Our 28th Birthday With the Fourth Monster Help Day


Beverly Hills office, Operation Gratitude

Monster Help Day is back! Today, AOL is embarking on its fourth Monster Help Day whereby over 2,000 employees will be supporting 54 volunteer projects across 21 offices worldwide. Monster Help Day, which started in honor of AOL's 25th birthday, (we are now 28!) enables employees to step away from their busy working lives and give back to the communities around them.

Employees will engage in a variety of different service activities including Hurricane Sandy Disaster response cleanup, painting wall-sized canvases for hospitals and even reading to elementary school children in underserved schools to promote early literacy. The day of service AOLers are doing will total roughly 10,000 hours of community service.

One of our core values at AOL is that we are in the business of helping people, period. And although AOL employees demonstrate this value each and every day, they take it one step further on Monster Help Day.

The charities are in the communities in which our offices are located, as well as near and dear to our employees' hearts. Visit the Monster Help Day website to learn more about AOL's Monster Help Day and the charities we are working with.

Nov 29th 2012

AOLers Join Forces for Cycle for Survival 2013


AOLers Cycle for Survival

AOL takes great pride in being a company who's in the business of helping people and AOLer Janet Balis saw this first-hand when AOL stood behind her and Cycle for Survival, raising money for cancer research. Janet's close friend Jennifer Goodman Linn founded the charity in 2007 and in the years that followed, grew the effort to become one of the fastest growing non-profits in the country, raising over $18 million. As she writes on HuffPost Impact:
I wanted to introduce this important cause to my new home at AOL. The response was overwhelming and very touching, particularly in the year which would be our first time ever cycling without Jen, who lost her battle with a rare cancer called Sarcoma in July 2011. In that emotional moment, I suddenly felt like I was very much part of a team. The corporate cause team sprung into action to spread the word. An AOL sales executive decided that he not only wanted to start a team in Detroit, but that he would do it as a satellite experience since there was not even an Equinox location there for the spinning class. Across the company, I marveled as people sprung into action -- this truly was a place that did what it said.
AOL's Janet Balis with Cycle for Survival Founders Dave and Jennifer Linn

Team "AOL+HuffPost: Cycle for Impact" has a goal to double their impact from last year and raise $100,000. To help the team reach its goal, click here.

Cycle for Survival's Founder Jennifer Linn

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