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Apr 23rd 2014

AOL On Announces Exclusive UK Partnership with Emirates

AOL On, the premium curated on-demand video network from AOL, has today announced an exclusive UK partnership with Emirates. The campaign will run for one month on the AOL On UK network, which launched in late March.

The deal, negotiated by Havas Media, will feature pre-roll videos promoting the airline's First Class and Business Class services onboard the Emirates A380, featuring #AllTimeGreats, Cristiano Ronaldo and Pele, competing over who is the most famous. The campaign will run across all screens including desktop, mobile, the AOL On app, and the AOL On Connected TV app.

AOL On continues to see extensive growth globally and recently announced its first investment in long-form content with the commissioning of 'Connected' - an original series that documents the lives of nine New Yorkers, which will be available to view in the UK for the first time when it launches later in the year.

Other recent successes in AOL On's growth includes the re-commissioning of #CandidlyNicole with Nicole Richie, city.ballet. with executive producer Sarah Jessica Parker, and Park Bench, a new original series with Steve Buscemi that takes viewers on a first-hand misadventure through the streets of New York. The huge success of #CandidlyNicole has resulted in the series being commissioned into a broadcast show for VH1, premiering this July.

Noel Penzer, Managing Director, AOL UK, said, "As digital video continues to grow and dominate all screens, we're very excited to be launching a campaign with Emirates that runs across the entire AOL On proposition. Video is central to AOL's strategy globally and having a brand such as Emirates on board is testament to the fantastic appetite advertisers and consumers have for premium content."

Mar 11th 2014

AOL Partners With Free The Children For First WE Day UK Launch

This year, AOL was the digital media partner for We Day UK, an event for 12,000 students and teachers from over 700 schools in the UK. Bringing together a number of musicians and global leaders - including Prince Harry, Ellie Goulding, Sir Richard Branson, Dizzee Rascal, Malala Yousafzai and Al Gore - We Day UK celebrated the amazing changes young people are making in their local communities.

As the proud media partner for We Day UK, we had a strong presence both on and off line. Not only did we host a live stream from the Aol.co.uk homepage, but we encouraged young people across the country to design a logo that they felt represented our partnership, for the chance to win a £1,000 school bursary, tickets to the event and the opportunity to have their image become the official AOL Canvas logo for We Day.

Myself, and UK Managing Director, Noel Penzer, took to the stage to discuss AOL's involvement and alongside our AOL Canvas Competition winner, 7 year-old Grace Novakovic. Along with the AOL homepage, The Huffington Post UK and Parentdish came together to cover the story from all angles, including the latest headliner announcement on how your child can find a cause they care about. Staff from the UK office also volunteered for the day, helping make the event the success it was.

As our charity partner for the year, we will continue to support Free the Children by hosting a number of fundraising activities throughout 2014, including sending out staff to help build a village in Kenya in June.

Nov 16th 2012

AOL UK Wins Two Prestigious IPA Media Owner Awards

Earlier this week, the AOL UK sales team attended the IPA Media Owner Awards, where we won two awards for Most Innovative Online Campaign and Best Partner. Our team was also nominated for the Best Media Owner and Best At Innovation awards.


We won the Most Innovative Online Campaign for our Inspired by Iceland campaign, which was a huge cross-departmental effort in covering editorial, sales, publishing, creative solutions, research, go viral, Advertising.com and communications. It was our first sponsored channel on Huffington Post, the first Project Devil unit to use a live camera feed and our first Pan European campaign using our whole range of advertising products.

The Best Partner award is significant in that it is voted for by the advertising agencies in the IPA Spring and Autumn surveys. In the survey, we were the best received online publisher with agencies, marking a return to the top spot. The judges praised AOL stating:

"To understand why AOL does so well, you only need to look at the breadth and strength of their performance across all questions on the Spring and Autumn 2012 surveys. It is difficult to find any criteria in either survey where AOL does not appear in the Top Five places."

To learn more about what AOL UK Advertising can do for you, click here.

Mar 2nd 2012

AOL UK's DareDevil Challenge Names a Winner

Congratulations to creative agency BETC London for winning AOL UK's DareDevil challenge, earning a campaign for their client port brand Cockburn's. The challenge was run in association with leading creative advertising trade publication Campaign.

The campaign features a branded video and a Facebook module.

BETC beat tough competition from a number of other agencies and brands who entered the completion which launched at the Campaign Media Awards in late 2011.

The campaign, worth £30,000, is now running on AOL UK sites. You can see the winning entry and finalists on the DareDevil site.

Mar 1st 2012

It Makes Good Cents: HuffPost Money Launches, AOL Money UK Gets Redesign

Today, Arianna Huffington announced the launch of HuffPost Money, a section dedicated to looking at the big financial stories of our time, with an eye on answering the question: how do the day's headlines affect you and your finances?

HuffPost Money is founded on the understanding that many of the biggest stories of our time -- from foreclosures and the decline in American economic mobility to the payroll tax extension and the growing student loan debt -- have a direct influence on the way we live, spend, and save.

HuffPost Money is edited by Emily Cohn, who will report to Emily Peck, managing editor of HuffPost Business. To learn more about the launch read Arianna's blog post here.

AOL UK announced an enhanced version of its personal finance site, AOL Money, with a fully integrated price comparison hub in partnership with lovemoney.com and an investing platform powered by The Motley Fool.

As content continues to be the key driver of our strategy, we are enhancing AOL Money through these partnerships, providing users with tools to deliver a first in class web experience as well as giving brands the opportunity to interact with an even more engaged audience. With a focus on consumer advice, news-led features and the latest financial products, AOL Money now includes expanded editorial content and improved design and usability.

Learn more about this announcement here.

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