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Jul 22nd 2014

AOL UK Makes All Reserved Inventory Available Programmatically

Today, AOL UK announced that it is putting 100% of its reserved inventory from all its owned and operated sites into AOL's proprietary Demand Side Platform (DSP). Automating the sale of reserved inventory, that is currently done manually, will free up a vast amount of time that is lost in the standard IO process, in addition to driving efficiencies and effectiveness with digital campaigns. A number of agencies and advertisers are partners of AOL's DSP including eBay, Amnet, Cadreon and Vivaki, and they will now have access to AOL's complete reserved inventory.

Advertisers can now buy all reserved inventory on AOL UK's owned and operated sites including AOL, The Huffington Post, Engadget, TechCrunch, Parentdish and MyDaily, in an automated way on a self-serve basis. Four of AOL's existing premium formats including the award-winning multi-screen Project Devil/IAB Portrait, Billboard and Monster MPU will be available exclusively through AOL's DSP, with more set to come. Advertisers can also scale their brand message beyond AOL's owned and operated sites, utilising a wide range of premium formats through AOL's network of premium third party publishers.

According to a recent IAB UK study the share of ads bought through programmatic technologies is estimated to grow from (47%) in 2014 to up to (60-75%) of total UK digital display advertising by 2017. AOL has invested organically in programmatic technologies over the past few years, building both a proprietary Demand Side Platform (DSP) and Supply Side Platform (SSP). In the past 12 months, AOL acquired Adap.tv, a leading video trading platform and Convertro, an attribution modeling technology among others, as well as announcing AOL ONE by AOL in March this year: a cross screen programmatic platform that will include linear TV once rolled out in 2015 .

Jul 9th 2014

AOL On Announces Partnership with Barcroft Media

AOL On has announced a partnership with Barcroft Media, a leading UK factual content producer and provider.

Barcroft Media content will now be available to view across the AOL On Network, consisting of more than 900,000 premium videos covering news, entertainment, style and technology. AOL On continues to ride high following the recent partnership with Apple TV, the 15th connected TV deal for the business.

Barcroft TV's content features globally popular video categories including extreme sports, super fans and enthusiasts and amazing natural world and wildlife videos.

Jul 7th 2014

AOL On Sponsors UK's Most Exclusive Music Festival

Last Thursday, AOL On was the headline partner of House Festival, deemed as the biggest UK media event of the year. From private members club group Soho House, House Festival is a one day music and food festival located at the beautiful Marble Hill House in Richmond.

AOL On had an amazing tent located right next to the stage and hosted 150 senior clients at this sold out event. The day included massages, makeover stations and plenty of drinks and sun all day!

Through our partnership, Soho House has created a branded page on on.aol.co.uk where we will host the Road to House series- interviews with Kelis and Clean Bandit, as well as the Best of House which will be three videos around Food, Fashion and Music.

Jun 12th 2014

Bob Lord Wins Media Professional of the Year

AOL UK was out in force last night for the Online Media Awards, which are affiliated with Britain's leading media and marketing trade news title The Drum. The awards recognize the best talent, platforms and innovations in the world of online media.

AOL Platforms CEO Bob Lord was named Media Professional of the Year, which was the only award chosen for by The Drum editorial team and voted for by the public.
Head of International Graham Moysey picked up the award on Bob's behalf. HuffPost UK were highly commended in the Best National / World News Site, beating competition from the International New York Times, ITV News and Wall Street Journal. Parentdish Editor Tamsin Kelly was shortlisted for Online Editor of the Year, but faced stiff competition from Channel 4 News, which took home the award.

Congratulations to all involved!

Apr 23rd 2014

AOL On Announces Exclusive UK Partnership with Emirates

AOL On, the premium curated on-demand video network from AOL, has today announced an exclusive UK partnership with Emirates. The campaign will run for one month on the AOL On UK network, which launched in late March.

The deal, negotiated by Havas Media, will feature pre-roll videos promoting the airline's First Class and Business Class services onboard the Emirates A380, featuring #AllTimeGreats, Cristiano Ronaldo and Pele, competing over who is the most famous. The campaign will run across all screens including desktop, mobile, the AOL On app, and the AOL On Connected TV app.

AOL On continues to see extensive growth globally and recently announced its first investment in long-form content with the commissioning of 'Connected' - an original series that documents the lives of nine New Yorkers, which will be available to view in the UK for the first time when it launches later in the year.

Other recent successes in AOL On's growth includes the re-commissioning of #CandidlyNicole with Nicole Richie, city.ballet. with executive producer Sarah Jessica Parker, and Park Bench, a new original series with Steve Buscemi that takes viewers on a first-hand misadventure through the streets of New York. The huge success of #CandidlyNicole has resulted in the series being commissioned into a broadcast show for VH1, premiering this July.

Noel Penzer, Managing Director, AOL UK, said, "As digital video continues to grow and dominate all screens, we're very excited to be launching a campaign with Emirates that runs across the entire AOL On proposition. Video is central to AOL's strategy globally and having a brand such as Emirates on board is testament to the fantastic appetite advertisers and consumers have for premium content."

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