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May 9th 2013

AOL To Be The First Digital Media Company To Certify Its Sales Team Through The IAB

Earlier this year, AOL was named one of only two companies who received the IAB Award for Overall Sales Excellence recognizing our commitment to provide clients with the best customer service, knowledge and innovation. To raise the bar in the industry, AOL is set to become the first large-scale digital media company to certify its sales team in partnership with the IAB. Joining their Digital Media Sales Certification program will allow AOL sellers to excel as industry leaders.

IAB's Digital Media Sales Certification program, established in 2012, is the first-ever educational standard for digital media sales teams, creating a professional benchmark for the digital advertising field. The program is created by and for industry experts and AOL will benefit by ensuring they have the most knowledgeable sales teams possible.

The certification knowledge areas include:
  • Comprehending the Digital Advertising Ecosystem
  • Selling Digital Media
  • Managing Digital Advertising Campaigns
  • Analyzing Campaign Performance

This certification is the highest industry credential for digital media sales professionals and it's a badge AOL's sales teams will wear proudly.

Click here to learn more about AOL Advertising.

Feb 5th 2013

AOL's Advertising.com Group Becomes AOL Networks

Today I'm proud to announce to that the Advertising.com Group has officially been renamed AOL Networks. This new brand better aligns with AOL, and should help all of our stakeholders to better understand the rich stack of assets and robust technology we bring together nearly 20,000 publishers and 4,000 advertisers. We believe this new name clearly represents the recognized cross-screen offerings across premium, programmatic and performance advertising.

Since our formation in April 2011, our mission has always been to simplify digital advertising at scale. AOL Networks will continue to offer global advertising solutions that help increase yield through a rich and broad set of platforms, formats, and technologies. We have heard from many clients that there are an increasing number of systems and partners they need to do business with to accomplish their online marketing objectives. AOL is synonymous with premium. And in the network space, there is a real need for premium experiences. With our established leadership in video, performance and now programmatic, plus AOL's foothold in premium advertising, we are better positioned than ever to define and own a transcending solution.

AOL Networks enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands.

The brands within AOL Networks will continue to operate under their existing names, including:


Additionally, BuySight, the recently acquired dynamic creative optimization firm, will be packaged into the Advertising.com product suite.

The new gateway, www.aolnetworks.com, launches today, providing publishers and marketers with information on, and access to, all of the offerings in the AOL Networks premium advertising suite.

*Source: comScore December 2012
**Source: comScore December 2012

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