aol on posts

Three years ago, AOL placed a big bet on video. Through the acquisitions of 5min Media and goviral and significant investments in video, AOL has grown to be the #1 premium curated video network. Our goal is to bridge the gap between TV and digital video – be it quality, reach or measurement.

At this year's NewFront we're looking to the future of video. We will showcase our high-quality original programming slate, unique advertising formats, powerful distribution at scale and industry-leading analytics.

We'll kick things off with our 2013 Summer/Fall original programming lineup that features a variety of content that we're creating across categories like food, sports, fashion, health, autos and more. We're partnering with well-known celebs and influencers on the rise who already have digital audiences, as well as the passion to grow their online footprint. AOL has the scale and data needed to produce great content that we know consumers want to watch.

We'll also announce the launch of Be On – a new branded entertainment platform. As the interest for native advertising continues to grow, we are helping brands become publishers. Brands can be smoothly integrated next to our amazing content. From creation to distribution to measurement. It's a global offering that includes the capabilities that we've been offering through the goviral platform plus even more.

We're bullish on measurement too. To date, there has been no apples-to-apples measurement for buyers to compare TV to digital video. We're ready to change that in a few ways. We've partnered with Nielsen on two different initiatives. The first, announced this morning, is a pilot program that will measure audiences for TV content viewed online. AOL is the only digital partner involved in this effort. The second is a collaboration that will measure the audience viewing AOL's library of over 620K premium videos against traditional TV. The AOL Video Reach (AVR) will provide audience measurement in the language that TV buyers know. Essentially, we'll be able to use comScore to measure ourselves against other web properties, and Nielsen to compare ourselves against TV.

Additionally, for the first time in history, digital inventory will be available in a traditional TV buying system through a partnership that AOL has forged with FreeWheel and Mediaocean. The market (broadcasters) cannot buy digital inventory today because we don't speak the same language. This deal allows broadcast buyers to compare AOL's inventory with TV inventory ... finally an apples to apples comparison.

We're ready to show the media industry that AOL is well-positioned for the merge of the digital and TV worlds as we continue our mission to bridge the gap between the two.

It's On!

Little women, big stars! AOL and Vuguru are excited to announce the highly anticipated premiere of season 2 of "Little Women Big Cars", now showing on AOL On Parenting. Season 1 of the comedy premiered last year and was viewed more than 5.7 million times* and season 2 is shaping up to be even better!

Amy Yasbeck (Wings, Hot in Cleveland), Julie Warner (Crash, Nip/Tuck) and Kristy Swanson (Buffy the Vampire Slayer, Psych) reprise their roles as suburban soccer moms struggling to balance their hectic lives both on and off the field. Anita Barone (The War at Home, Shake it Up!) joins the cast playing Connie, a curvaceous and big-hearted mob wife.

The four moms' divergent parenting styles test their friendship when Rocky puts her daughter on the beauty pageant circuit. Barbara's blossoming relationship with soccer coach A.J. becomes more awkward when their exes, Richard and Doro, start flirting on the soccer field sidelines. Meg stresses when her school finance committee gets audited and things get worse when she discovers that Connie's husband is being unfaithful. The humor unfolds as the friends struggle to manage the chaos of kids and their personal lives.

The second season of "Little Women Big Cars", is presented by Allstate Insurance Company, and also offers a unique integration opportunity for their brand – but you'll have to watch the show to find out what it is.

Watch the "Little Women Big Cars" trailer below, and catch the entire series here.

* AOL Internal Data

.@aol and @vuguru present season 2 of #LittleWomenBigCars! aol.it/10XGHGi

- AOL PR (@AOLPR) April 15, 2013

The series features the creative minds and leaders behind Soundcloud, Wired Magazine, Cadillac, Readmill, Obama Campaign, Mondelēz International and more. Watch the playlist below or visit AOL On for more insightful "Shingerviews."

WATCH: @aol's digital prophet, @shingy, interviews industry's leaders at #SXSW for "Shingerviews" aol.it/109kUgs

- AOL PR (@AOLPR) March 18, 2013

Today, AOL On is proud to announce that our premium content will be available on Boxee TV! Now Boxee TV owners will be able to enjoy over 300,000 premium videos from across AOL brands. Get the latest news, exclusive interviews and watch the most important people from the tech industry from TechCrunch, Engadget and CNET.

To celebrate, we're giving away three Boxee TVs on AOL On's Facebook page. Enter to get all of AOL On's great content streamed straight to your TV!

Enter the @boxee TV giveaway with its launch of @aolon aol.it/XaJjkd

- AOL PR (@AOLPR) February 7, 2013

Today I'm proud to announce to that the Advertising.com Group has officially been renamed AOL Networks. This new brand better aligns with AOL, and should help all of our stakeholders to better understand the rich stack of assets and robust technology we bring together nearly 20,000 publishers and 4,000 advertisers. We believe this new name clearly represents the recognized cross-screen offerings across premium, programmatic and performance advertising.

Since our formation in April 2011, our mission has always been to simplify digital advertising at scale. AOL Networks will continue to offer global advertising solutions that help increase yield through a rich and broad set of platforms, formats, and technologies. We have heard from many clients that there are an increasing number of systems and partners they need to do business with to accomplish their online marketing objectives. AOL is synonymous with premium. And in the network space, there is a real need for premium experiences. With our established leadership in video, performance and now programmatic, plus AOL's foothold in premium advertising, we are better positioned than ever to define and own a transcending solution.

AOL Networks enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands.

The brands within AOL Networks will continue to operate under their existing names, including:

• ADTECH: Dominant cross-screen global ad management and serving platform.
• Advertising.com: Massive premium, cross-screen network with 596M* global unique visitors, programmatic buying, a proprietary DSP, and network-exclusive access to AOL inventory.
• The AOL On Network:Launched at AOL's Digital Content NewFront in 2012, AOL's premium video network reaching nearly 67M** unique viewers.
• goviral: Acquired in January 2011, the branded content distributor across premium publisher network in over 90 countries.
• Pictela: Acquired in December 2010, the award-winning content-based advertising and premium formats platform behind Premium Formats.

Additionally, BuySight, the recently acquired dynamic creative optimization firm, will be packaged into the Advertising.com product suite.

The new gateway, www.aolnetworks.com, launches today, providing publishers and marketers with information on, and access to, all of the offerings in the AOL Networks premium advertising suite.

*Source: comScore December 2012
**Source: comScore December 2012

AOL's @advertising_com Group becomes AOL Networks! aol.it/XJtq2o

- AOL PR (@AOLPR) February 5, 2013