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Jan 10th 2013

AOLers Build Hope for People in Need

AOL is in the business of helping people, and a bunch of AOLers lent a hand to build gifts for those in need during AOL's Epic Sales Conference in December. Many members of the AOL Sales and Advertising teams took time out of the day to handcraft rocking chairs, wheelchairs, bicycles and more, to give to those in need during the holiday season.

These gifts will benefit both Big Brothers Big Sisters by giving bicycles to children on the waiting list for a proper big brother or sister and the West Palm Beach VA Medical Center by donating wheelchairs to a hospital with a surplus of veterans and a shortage of wheelchairs.

We'd like to take a moment to thank these great organizations for the work that they do and for their help in making this happen.

Take a look at a gallery of AOLers hard at work, and some of the recipients trying out their new gifts below. To learn more AOL's Corporate Social Responsibility efforts, visit the AOL Corporate Site.





Jul 26th 2012

AOL Impact, HuffPost Impact Join to Help Aurora Victims


AOL Impact
is teaming with Huffington Post Impact to support the victims of the Aurora theater shooting. You'll see the relief effort featured on AOL.com today in the Cause of the Day module. Huffington Post Impact and Crowdrise, an online fundraising website, also joined forces to raise money for survivors and victims' families. The money raised is going to the New Ventures Fund, which will distribute it to organizations such as charities, churches and hospitals supporting the families of victims. In some instances, donations will go directly to the families.

Read more about the program and some of the nonprofits that the donations will benefit on AOL Impact.

Jun 7th 2012

The Aspen Institute Names AOLer Blair Cobb to List of Innovators

The Aspen Institute Business and Society Program, whose mission is to equip business leaders for the 21st century with the vision and knowledge to integrate corporate profitability and social value, today announced their fourth class of First Mover Fellows, a program that recognizes individuals for their work uniting business growth with a sustainable society in the products and services they are developing. The selected class comes from a wide variety of industries and AOL's Senior Director of Cause Marketing, Blair Cobb, was chosen as one of this year's Fellows.

As Senior Director of Cause Marketing for AOL, Blair is responsible for the development and management of our relationships with non-profit partners and the advertisers that support them. Blair's key objectives are driving traffic and revenue growth at AOL, while increasing brand perception by connecting and informing their consumers to important causes. Her efforts have resulted in a centralized giving platform called AOL Impact, which provides custom high-reach marketing opportunities for non-profits and cause marketers across multiple arms of the company including AOL.com, AOL Mail, Patch and the Huffington Post.AOL Impact has donated over 19 billion pro-bono media impressions on behalf of over 300 non-profit partners, including those non-profits our top AOL advertisers support.*

The 12-month Fellowship, which includes three seminars, is built around the core themes of innovation, leadership, reflection and community. The program offers the Fellows a chance to become part of a growing community of innovators who share a passion about their work and belief in new possibilities for business. It also serves as an innovation lab where Fellows develop the skills to make their innovations real and successful in their organizations.

Learn more about the program by visiting the First Movers website. To learn more about AOL's corporate social responsibility, click here.

(*Source: AOL Internal Data)

Jun 1st 2012

AOL Impact Announces Winner Of 'Share Your Cause' Contest 2012

AOL Impact and Cause Marketing Forum, a company that educates nonprofits and businesses on doing well by doing good together, today announced National Geographic's 'Cause An Uproar' campaign as the winner of the 2012 'Share Your Cause' contest. The campaign will be featured across AOL.com and AOL Mail.

Launched in March 2012, the 'Share Your Cause' contest called for eligible nonprofit organizations, their cause marketing partners or representing agencies to submit essays on how their program would benefit from this exposure. National Geographic Society was selected from more than 115 applicants for its 'Cause An Uproar' campaign, part of their Big Cats Initiative (BCI), which is dedicated to halting the decline of big cats through on-the-ground conservation projects and education. The campaign, which supports efforts to save big cats through partnerships with local communities, scientists and celebrities, will be featured in a premium position on AOL.com and the AOL Mail sign-in page for one day in 2012.

AOL Impact reinforces AOL's dedication to "giving back" by dedicating premium placement on AOL.com and AOL Mail to garner exposure for nonprofits at no cost. AOL Impact connects users with charities, making it easy to get involved and spread awareness. In November 2010, AOL launched the Daily Impact platform to provide permanent space on the most premium property, AOL.com, to promote a new cause every day of the year. To date, Daily Impact has garnered 19 billion pro-bono impressions, working with over 350 non-profit partners and 36 Top 100 advertising partners to share their cause story.* Visit http://impact.aol.com/ for more information.

*AOL Internal Data

May 18th 2012

Gone Fishin' for #monsterhelpday!



If you're having trouble reaching us today, we apologize, but we are out in our communities making a difference! Today is Monster Help Day - an initiative created by employees encouraging all AOLers around the globe to step away from the ringing phones, overflowing inboxes and packed conference rooms to help strengthen the communities in which we live and work. This year, nearly 2,500 AOLers from 21 offices are supporting more than 38 charities around the world. We're also excited to share Monster Help Day with our audience of millions via the homepage cause module. Find out more information about Monster Help Day by visiting our page on AOL Impact and follow us all around the world on Twitter today at #monsterhelpday.

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