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Jul 19th 2013

Feeding the Curiosity Monster

One of AOL's core values is embracing change and we're encouraged to have "a DNA of curiosity," to think big and take chances. It's a great topic of conversation, and as one of AOL's cultural ambassadors I love learning how others keep their curiosity monster well-fed. Last week I attended AOL Advertising's new speaker series, Masters of Advertising, where David Shing, a thought leader and member of senior management presented his telescopic view of creativity and how brands can differentiate themselves in the bustling digital marketplace. Here are a few things I learned:

  • Attention is the new currency. David mentioned that most users download over 40 apps to their smartphone or tablet and actively use a core set of about five. It is a brand marketer's challenge to retool how they approach securing that mindshare in order to successfully gain market share.
  • Exercise your right brain every day. The daily grind of the work week is inherently tethered to our left brain guru. I don't know about you, but I find myself keeping more tabs on my to do lists and project plans than stretching my right brain beyond its comfort zone. David encouraged the audience to start channeling their individual creativity by stepping away from the spreadsheets and exercising the other parts of the brain.
  • Ideas are everywhere. There is a wealth of content available not only for consumption, but also for inspiration. "Contagious videos" are a growing portion of that content, they tell the brand story from a human experience. David shared the following thought-provoking examples during his presentation: Driving Dogs, Metro Train PSA, Fallen Angels (UK).

For more on David Shing's take on creativity in the digital space, click here.

Learn more about AOL and how you can embrace your DNA of curiosity by visiting the AOL Careers site for a list of exciting opportunities. Also keep up-to-date on all things AOL Advertising by following them on Twitter.

Jun 27th 2013

Introducing the AOL App for iPad: Debuts at Number 1!

Today, we launched the AOL app for the iPad. Now available in the App Store, the AOL app ensures you always know what matters now.

Whether it is happening in Washington, Wall Street, Hollywood, or Main Street, the AOL app will always surface the day's key stories. The app learns a user's preferences and reflects individualized programming based on their personal news interests. The app allows users to actively customize their top level news stream to see more (or less) of the stories and videos they want. Users can also save stories or videos for later, or quickly share them via email, Facebook or Twitter.

We designed the app to let users create their own browsing experience. It delivers AOL's best news, videos, trending stories and lifestyle info, and presents them in an engaging "news stream" format.

In addition, the app gives AOL members integrated access to the brand-new, tablet-optimized AOL Mail experience. Members can read and send emails, easily email their favorite stories to friends, and scan newsletters and programming alerts without launching new apps or going into a separate environment.

This is just the beginning of our work on the AOL app. It harkens backs to our core values of making the Internet easy and fun. An app for the Android tablet, as well as mobile apps for both Android and iPhone, are in the works and will be available later this year. We will continue to add new features and look forward to feedback.


The app is available for download by following this link to the App Store on an iPad, or click here to receive an email with the link.

Apr 18th 2013

AOL Wins Uptime Institute Award For The Second Year Running

AOL is proud to announce that we will be honored as a winner of the Uptime Institute Server Roundup for our efforts to improve data center efficiency around the globe at the upcoming Uptime Institute Symposium.

For the second year in a row, AOL has won for overall tally of servers removed. We decommissioned 8,253 servers in 2012, which has meant a total savings of almost $3 million from reduced utility costs, maintenance and recovery of asset resale/scrap. Environmental benefits were seen in the reduction of more than 16,000 tons of carbon emissions as well. Last year, AOL removed nearly 10,000 and saved over $5 million.

The annual Uptime Institute Server Roundup contest was introduced in October 2011 to raise awareness about the removal and recycling of comatose and obsolete IT equipment in an effort to reduce data center energy use. Uptime Institute invited companies around the globe to help address and solve this problem by participating in the Uptime Institute Server Roundup and AOL is delighted to be a part of it.

To learn more about AOL's corporate sustainability, click here.

Feb 13th 2013

AOL, Microsoft and Yahoo! Announce Advertising Agreement in Canada

Following our announcement of a display advertising partnership agreement between AOL, Microsoft and Yahoo! in the United States; and between AOL and Yahoo! in Canada, we are excited to announce this deal has now been extended to include Microsoft in Canada.

We have partnered with Microsoft and Yahoo! to meet advertiser demand and provide easier access to high quality online display inventory. This agreement should dramatically improve the process of buying and selling premium online inventory in Canada. Under terms of the deal, AOL will soon have the ability to offer premium non-reserved owned and operated display inventory from Microsoft and the Yahoo! Network Plus to our advertising customers.

Similarly, Microsoft and Yahoo! will also be able to offer AOL's owned and operated, and third party non-reserved inventory to their own advertising customers, and deliver commensurate value to their publisher partners, as well.

For more information, please read the AOL corporate blog post from when the deal was formally announced in the US.

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