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Jun 18th 2012

New Series "Fetching" Debuts on AOL On

Following the success of Little Women, Big Cars, and to celebrate international "Take Your Dog to Work Day", AOL just launched a new original video series, Fetching, on AOL On Relationships. Set against the backdrop of Los Angeles, Fetching stars Liza, a young woman who quit her job as a lawyer and ended her engagement in the same week, to pursue her dreams of opening her own business - a doggy day care store called "Fetching." The comedy about love, dogs and their owners, was created by Amy Harris, one of the producers of Sex and the City, Gossip Girl and the upcoming prequel to Sex and the City, The Carrie Diaries.

Fetching is the story of Liza, a lawyer who quits and job and calls off her engagement when she realizes that she's not ready to settle down and become the wife and mother her fiancé, Mitch, expects her to be. She starts over by using the money she saved for her wedding to open a new business: a doggy day care store called Fetching. She hires her friends Matt and Daveed, and the loveable Adi, to help out. As the business grows, Liza struggles to juggle challenging clients (and their dogs), the business competition, and her brother's family, all the while trying to find love again. The problem is, her dog Oscar has an opinion on who she dates too.

The cast includes:
  • Liza (Collette Wolfe, Next Caller, HOT TUB TIME MACHINE, Cougar Town)- A newly single thirty-something who has recently quit her job as a lawyer and opens a doggy day care called Fetching
  • Oscar - Liza's adorable mutt rescued from a shelter who is her closest (cuddliest) confidant, and may have better taste in who Liza should date than she does
  • Matt (Levi Fiehler, WOLF TOWN) - A single Princeton Grad who works as Fetching's dog walker and may not be quite living up to his potential
  • Blake (Dave Annable,Brothers & Sisters)- A local bank executive who is charming, devastatingly handsome and extremely allergic to dogs
  • Sheila (Elaine Hendrix, THE PARENT TRAP) - Fetching's biggest client, along with her overly pampered pup Frederick, just may be the shop's biggest pain in the tail
  • Adi (Sandra Vergara,FRIGHT NIGHT)- The sexy and opinionated Latina receptionist at Fetching who gives Liza her sassy but honest advice about love and men
  • David a.k.a. Daveed (Brian Tichnell, STAINED GLASS) - Fetching's gay dog groomer who was once the hottest hairdresser to the stars now only styles dogs because they don't talk back

The series was originally announced at AOL's Digital Content NewFront in April. Watch and share the entire series now: http://on.aol.com/studio/fetching.

May 7th 2012

New Series "Little Women Big Cars" Debuts on AOL On


Today marks the premiere of our new original web series "Little Women Big Cars" on AOL On Parenting. Set in New Jersey, Little Women Big Cars centers around four devoted soccer moms struggling to balance their busy schedules, family lives and sanity. The series is part of a larger slate of original programs ranging from comedy to crime investigation that AOL introduced at our Digital Content NewFront in April.

Meet the Cast
  • Meg (Amy Yasbeck, Wings, Hot in Cleveland), an over achieving people pleaser who, as a stay at home mom, takes on every school project
  • Barbara (Julie Warner, Crash, Nip/Tuck), a recent divorcee, lawyer and reluctant new soccer mom
  • Rocky (Kristy Swanson,Buffy the Vampire Slayer, Psych) a high-maintenance, materialistic diva and kept wife
  • Connie (Romy Rosemont, Glee), a curvaceous and big-hearted mother and Rocky's side-kick
  • Mr. Hughes (Ed Begley Jr., Portlandia, The New Adventures of Old Christine), school Principal with whom Meg is constantly trying to be in good graces
  • A.J. (Antonio Sabato, Jr., Melrose Place, The Bold and the Beautiful), the handsome, recently divorced soccer coach
  • Woody (Alexis Denisof,Buffy the Vampire Slayer, Angel ) – Meg's husband

Synopsis
When the women set Barbara up on a date with their kids' handsome and recently divorced soccer coach, the blossoming relationship forces the other women to re-examine their own marriages. Their friendship is further tested when it comes time to compete for spots in the school's gifted program. Will the women realize their bond is truly stronger than they ever imagined? From bake sales and soccer games, to gossip and divorce, these four moms will navigate the comedy and drama of suburban life.



Little Women Big Cars is directed by Melanie Mayron and is created by Sherry Coben. Coben is best known for creating the hit 80's sitcom "Kate & Allie."

Check out the premiere episode here and watch new episodes each week on AOL On Parenting.

May 2nd 2012

Brad Elders Rejoins AOL to Lead East Coast Sales

We're proud to announce that Brad Elders has returned to the AOL Sales team as Senior Vice President, East Coast Sales. Brad will oversee sales, account management and marketing on the East Coast and will be responsible for building advertising solutions for major advertisers in New York, Boston, Atlanta, and across the eastern seaboard. Elders will be based in the New York office and will report directly into Jim Norton, Head of AOL Sales.

Elders most recently served as Senior Vice President, Sales at Function(x), where he was responsible for developing the go-to-market strategy and building a national sales team to support Viggle, the company's recently launched Social Television Platform. Prior to Function(x), Elders served as the Vice President of Video Sales for AOL, through AOL's acquisition of 5min Media in September 2010. Prior to that role, Elders served as the Chief Operating Officer of TidalTV, a video advertising start-up, and also served as the SVP of North American sales for IPTV provider Joost. Earlier on in his career, Elders ran national sales for Massive Incorporated, a video game advertising pioneer (acquired by Microsoft) and built and led a new business development team at MTV Networks whose core mission was to diversify MTV's advertising business.

Elders joins the team as they continue to focus on content creation and distribution across multiple platforms which was evident at AOL's NewFront presentation that took place on April 24th in New York City. To learn more about the event click here.

Apr 18th 2012

AOL Video Research To Be Presented at 2012 ARF Conference


AOL's groundbreaking original video research has been selected to be presented at the 2012 Advertising Research Foundation's conference in New York, June 12. And it's quite the feat, considering over 120 entries were submitted for consideration!

This past December, AOL Video conducted research to figure out just how online video viewers watch, share and complete original video. You may remember our webinar titled "People Like Cheese" that discussed the research results in depth.

The study was conducted to help make sense of the mad science-like original video space, with marketers, agencies and content creators all looking for the secret formula for engaging audiences.

If you can't make it to the conference, or can't wait to see the results, this groundbreaking study that gives marketers, agencies and content creators the secret formula for engaging audiences can be downloaded here!

Apr 9th 2012

Advertising.com Group on Scene at ad:tech San Francisco

The Advertising.com Group returned to ad:tech San Francisco, a major industry event attracting over 10,000 digital marketers from across the globe, to showcase their suite of advertiser and publisher solutions. Ad:tech was held at the Moscone Center West, where the Advertising.com booth was prominently displayed on the first floor exhibit hall. The booth featured product demo stations for Advertising.com, ADTECH, Pictela and AOL Video.

During the conference, we reinforced the message of being an end-to-end provider of premium digital marketing solutions for publishers, agencies and advertisers. Our booth was staffed by knowledgeable product and sales reps who engaged the ad:tech audience and the two-day event was packed with client meetings and product demos that generated leads for the group.

In addition to the booth, the Advertising.com Group hosted an exciting opening night party at the W hotel. The party was attended by top clients and partners who enjoyed food, drinks and music. You can check out photos from the party on our Facebook page.

Ran Harnevo of AOL Video was on also hand during ad:tech and led a panel discussion on video titled, "Integrated Video Planning". He was joined by expert panelist from Nielsen, FreeWheel and Revision3. During the sessions, the panelists explores key topics like:
  • Discovering best practices to help control your video distribution
  • Learning how creating complimentary content can help reach customers
  • Better understanding today's video consumption habits to better target your audience.

To learn more about our advertiser and publisher solutions, visit Advertising.com.

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