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Jan 13th 2014

Tal Simantov Takes On Expanded Role to Drive International Growth For the AOL On Network

As you know, being No. 1 in video globally is one of AOL's strategic focus areas for 2014. As part of that effort, the AOL On Network has many ambitious goals this year, many of which we covered in the end of year meetings - and international expansion is at the top of the list. We have done a lot of hard work as a team to build our publisher network with unprecedented business deals, to create premium, original content that brands and advertisers want to associate with, to continue to develop state-of-the-art technology platforms and new products for delivering our premium content to consumers, and to further enhance our full video stack with the game-changing acquisition of Adap.tv. Now we're ready to take this strategy to new markets.

Having proven success in the US and Canada (with more than 300% growth this past year!), and with new markets waiting and ready for a premium video experience, I am very pleased that Tal Simantov will be leading our international efforts to take the AOL On brand global as VP, Global Video Strategy. Tal is working closely with Graham Moysey, Head of International, and will unveil our first international launch for 2014 in Q1.

As many of you know, Tal was a co-founder of 5min along with me and Hanan Laschover and led the post-acquisition rebranding of our platform to AOL On. There is no one that knows and understands the DNA of our brand better than Tal, who has served as the AOL On CMO for the past three years; and I know there is no one better to take our brand global. Tal will continue to lead all video marketing while taking on this expanded role. If you are lucky enough to see him during his upcoming international travel, please feel free to congratulate him in person on his new role!

Nov 22nd 2013

AOL Original Series FLAT OUT Activates Twitter "Flyaway" Sweepstakes

Today, AOL Original series FLAT OUT announced its Twitter "Flyaway" sweepstakes with featured partner Rockstar Energy. The sweepstakes will give one lucky fan and a guest the once-in-a-lifetime chance to meet series star Dylan Kwasniewski and be a part of NASCAR's prestigious Sprint Cup Series Champion's Week in Las Vegas on Dec. 3 – 6.

The two-day getaway will be jam packed with thrilling NASCAR experiences including the opportunity to drive a real NASCAR race car through the Richard Petty Driving Experience at Las Vegas Motor Speedway, an intimate dinner with Kwasniewski and VIP access to NASCAR's Sprint Cup Series Champion's Week activities, which celebrate the top 13 Sprint Cup Series drivers of the racing season. As a part of Champion's Week, the winner and his/her guest will witness first-hand a traditional NASCAR start line as the champs cruise down Las Vegas Boulevard, performing burn-outs and authentic pit stops in front of the Bellagio Fountain during the famous NASCAR Victory Lap.

For the chance to win, audiences must re-tweet a special message from @AOLOriginals. The promotion is in conjunction with the launch of a bonus episode that documents Kwasniewski's frightening crash at New Hampshire Motor Speedway earlier this fall and his dramatic championship win!

Contestants must be 16 years or older and reside within the United States. Entries are eligible 9 a.m. EST on Nov. 21 through 11:59 p.m. EST on Nov.24. For official contest rules, visit http://on.fb.me/1c720Lj.

Nov 19th 2013

ACTING DISRUPTIVE Launches Four New Episodes Today

AOL On Original series, ACTING DISRUPTIVE, released four new episodes today featuring more of Hollywood's biggest names and their passion projects. Co-creator and series host, Max Lugavere sits down with notable stars Seth Green at Shodogg, Moby with his platform mobygratis, Russell Simmons at Narrative and Olivia Wilde at RYOT.
Photo: ACTING DISRUPTIVE host Max Lugavere with Moby at mobygratis.

The series, which is produced by Tribeca® Digital Studios, first premiered on October 8 with notable faces Jessica Alba at The Honest Company, Jared Leto at VyRT, Rainn Wilson at SoulPancake, Felicity Huffman at WhatTheFlicka, Adam Goldberg on his creative Vine videos, and Adrian Grenier at SHFT.com.

In each episode, Max takes viewers behind-the-scenes of each business or innovative project, offering fans an all-access view at these creative ventures and the famous faces behind them. As with the first six episodes, viewers will witness how these celebrities are acting disruptive and leveraging their star power in an effort to better the world through their innovative businesses.

Look out for two more episodes being released this December.

Nov 14th 2013

AOL On to Power Roku's Home News Channel

Where do you go to get the latest news? When you need to know what's happening in the world today, do you pick up a newspaper, turn on the TV, check a website, or see what's trending on social media? No matter which one is your preferred modus operandi, you've likely chosen it for two reasons: 1) it's convenient, and 2) it's a source that you trust.
As our news consumption habits evolve with the times, AOL is proud to provide today's connected consumers with yet another option that meets both of these criteria. Beginning today, Roku's home screen will feature a stream of continuously refreshed news videos powered by AOL On. With hundreds of videos from our partners – The Associated Press, BBC, CNET, E!, ET, Engadget, HuffPost Live, Reuters, and The Wall Street Journal, to name a few – Roku users will now be able to access news from the most trusted sources in the industry simply by turning on their device.

AOL On's library of 700,000 curated videos and original series is still available through the Roku Channel Store. But now, with the addition of the "News Channel on Roku powered by AOL On", users will also have instant, on-demand access to a dedicated news channel directly on their home screen for the very first time.
We're proud to partner with Roku on the launch of our news channel. But most importantly, we're excited to provide viewers with a convenient way to watch the news they need from the sources they respect the most.

Nov 4th 2013

AOL Launches New Docu-Series, city.ballet.

AOL has launched its newest documentary series, city.ballet., offering a rare behind-the-scenes look at the day-to-day lives of the elite roster of artists who perform with the New York City Ballet.
Conceived by executive producer and NYCB board member Sarah Jessica Parker, and produced by Pretty Matches Productions and Zero Point Zero Production, city.ballet. offers fans an all-access pass into the country's largest and most prominent dance company. Each 6-8 minute episode in the 12 episode series, narrated by Parker, takes viewers through a dancer's journey both on and off the stage.

In addition to rare footage of NYCB Company Class, rehearsals and performances, the series will provide access to many of the more than 90 dancers who perform with the Company, including visits to their apartments, physical therapy sessions, and a glimpse into their lives in New York City.

Also included in the series are interviews with NYCB Ballet Master in Chief Peter Martins and dancers such as Principals Jared Angle, Tyler Angle, Ashley Bouder, Megan Fairchild, Robert Fairchild, Chase Finlay, Sara Mearns, Tiler Peck, Amar Ramasar, Teresa Reichlen, Adrian Danchig-Waring, and Andrew Veyette; Soloists Craig Hall, Megan LeCrone, Lauren Lovette, and Georgina Pazcoguin; and Corps de Ballet members Harrison Ball, Silas Farley, Gretchen Smith, Giovanni Villalobos, and Claire Von Enck.

New York City Ballet's 2013-14 season will continue with the Company's annual performances of the beloved holiday classic George Balanchine's The Nutcracker™, which will take place from November 29, 2013 through January 4, 2014 at the David H. Koch Theater at Lincoln Center.

The series is now available at cityballet.com and bonus footage and content, including one-on-one interviews with the dancers and Parker, will also be available throughout the season.

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