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Oct 9th 2013

ESPN and AOL Strike Premium Video Syndication Agreement

As of October 8, ESPN Video will be featured across AOL's owned & operated and partner sites - providing our audience the majority of ESPN's video, including news, highlights and analysis.

ESPN's leadership in high-quality sports content is second to none, and the premium video syndication agreement will deepen our leading collection of online video content, while significantly boosting our sports-related offerings.

Highlights of the deal include:

  • ESPN will provide AOL with ESPN-branded news, highlights and analysis, including video content seen on SportsCenter and other ESPN programs, covering a wide array of sports.
  • AOL will syndicate ESPN video content across both its owned and operated sites (such as AOL.com and The Huffington Post) along with its vast network of partners that includes 1,700 publishers such as Cox, Gannett, and the Boston Globe, as well as mobile phones, tablets and connected TV devices.
  • In conjunction with AOL editors, ESPN's state-of-the-art production facility will help program content across the AOL network so that consumers reading text articles on both AOL's family of sites and its partners' sites will be served relevant ESPN videos providing an optimal consumer experience.
  • The library of ESPN videos will also be housed in a brand-specific channel on the AOL On Network (on.aol.com/espn), AOL's video platform that launched in 2012 and exclusively features curated, premium video content.
  • Ad sales for this video content will be led by ESPN, and revenue will be shared by both parties along with AOL's syndication partners.

Currently, AOL is the number two video property on the Internet reaching more than 71 million unique visitors and attracting 992M streams per month through the AOL On Network*.This is an important moment for ESPN, AOL and our partners, who can now take advantage of compelling sports video content in order to deepen engagement with their readers.

*comScore Video Metrix – Content Only, August 2013

For updates and the latest news from AOL, follow @AOLPR on Twitter.

Oct 8th 2013

AOL Launches New Series, 'ACTING DISRUPTIVE'

Today, AOL is very excited to announce the premiere of the new original web series "ACTING DISRUPTIVE." We're committed to providing the most entertaining content in video - and our efforts have been on a roll. We're the number two video property on the Internet, reaching more than 71 million unique visitors and attracting 992M streams per month through the AOL On Network. As 'Acting Disruptive' joins our group of premium quality original programming, we're bridging the gap between what people see on TV and what the view online.

The series follows co-creator and host Max Lugavere as he sits down with Jessica Alba, Rainn Wilson, Olivia Wilde, Jared Leto and several other A-listers.
Each episode in the 12-part series will follow Max as he gets an inside look into these businesses and creative projects, giving fans an all-access view into these innovative ventures and the famous faces behind them. Throughout the series, viewers will witness how these celebrities are acting disruptive and leveraging their star power in an effort to better the world through their innovative businesses – offering a new perspective on some of viewers' favorite celebrities, and provides exclusive access and insight into businesses born out of personal passion.

The first six episodes of the series are now available at actingdisruptive.com featuring Jessica Alba at The Honest Company, Jared Leto at VyRT, Rainn Wilson at SoulPancake, Felicity Huffman at WhatTheFlicka, Adam Goldberg on his creative Vine videos, and Adrian Grenier at SHFT.com. Future episodes include: Seth Green and Shodogg, Moby's platform mobygratis, Olivia Wilde with RYOT and more.

Dec 18th 2012

The AOL On Network Launches on Xbox LIVE

Starting today, 40 million Xbox users will have the opportunity to get a boatload of awesome video content. The AOL On Network is now available for download on Xbox 360®, giving Xbox LIVE® subscribers access to more than 420,000 high-definition, premium, short-form videos.

Through the Xbox LIVE app's Kinect capabilities, users can now control the AOL On App and choose the video of their choice by using gestures and voice commands. Videos can also be easily shared with the app's built-in social media functionality where subscribers can sign into their accounts and instantly share their favorite videos with friends and family.

The AOL On app offers access to the AOL On Network's constantly updated collection of AOL's original videos from properties like Huffington Post, Engadget and TechCrunch, as well as from content partners like Reuters, AP, BBC, E!, ET Online, Sugar, Splash News, CNET and Martha Stewart.

The app is also available through Roku, Boxee, GoogleTV, TiVo and seven smart TV manufacturers.

Read the full press release for additional details on The AOL On app for Xbox live.

Sep 21st 2012

AOL Turns Up the Heat on Video in August

It's no secret that at AOL, we think video is a hugely important part of today's web experience. In April of this year, I helped to launch AOL's new video arm, The AOL On Network, a major initiative that put our video strategy front and center. The vision behind AOL On is to bring the best of the TV experience – highly curated programming across a variety of channels – to the web. Since then, we've seen incredible traction across the board – with consumers, advertisers, publishers and content producers. Our video library has increased by more than 30% since launch, from 320,000 to 420,000 videos. And through distribution of this content to some of the most popular destinations online, we're now reaching tens of millions of consumers who are hungry for the best of what's on now.

It's for this reason that we're so excited by comScore's Video Metrix Report for August, which tracks the largest video properties on the web. When looking at video streams, we were ranked second only to Google with 725M streams. On average, these viewers spent more than an hour watching our videos. This is a number that we're especially proud of given that the vast majority of our videos are short form. And for the second month in a row, we've also surpassed the 1B marker for total streams of both video ads and content. Lastly, we've been ranked #1 in the Auto, Business, Style, Home, Health, Travel, Technology and Food categories. Our success in this area validates our channel strategy and speaks to the contextual targeting that media buyers in a recent BrightRoll study say is the most valuable form of targeting.

We think this is just the beginning of a very bright future for our video at AOL, and we encourage you to stay tuned for more.

* Source: comScore Media Metrix, August 2012 Content Videos only

Aug 10th 2012

AOL On Network Launches on TiVo® and Releases Latest Connected TV App

We're very excited to share the news that The AOL On Network has launched version 2.0 of our widely popular app for connected TVs. The upgraded app boasts a slick new interface as well as high-definition videos from AOL original content properties and its premium content partners, including everyone from Reuters to Entertainment Tonight to Gourmet TV and BBC.

The app features a selection of video from our massive library of more than 380,000 short-form videos. And best of all, we have hundreds of fresh new videos being added every day, so users are encouraged to check back often for more videos on their favorite topics. The upgraded app is now available on Samsung Smart TVs, Roku and Sony. We're also excited to reveal that TiVo will join the list of supported platforms in the coming weeks.

The launch of our new app brings great news on the advertiser front as well. Version 2.0 features ad-serving capabilities that enable AOL advertisers to reach consumers across a variety of connected TV platforms. Connected TVs are one of the most desirable platforms for advertisers right now, and we have plenty of high-quality inventory that will be executed via pre-roll ad units.

AOL is proud to provide users with the best entertainment from cable and the web in one place. To learn more about our offerings, please read the full press release here.

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