aol impact posts

May 16th 2012

AOL Celebrates Birthday with Annual Day of Service

Here at AOL, we're in the business of helping people, period. Although we try and live this value every day, each year on AOL's birthday, we take it to the next level with Monster Help Day, a global community service day where AOLers around the world come together as a company to help strengthen the communities we live and work in while sharing a rewarding experience with our colleagues. On Friday, May 18th, we are celebrating our third annual Monster Help Day – an initiative created by employees, for employees.

This year AOLers from 21 offices around the globe will support more than 38 charities by doing volunteer activities like building care kits for troops, serving lunches at food banks, and planting trees in local parks. From Bangalore to Palo Alto, AOL employees will take the day off from work and support the charitable organizations in our local communities while reinforcing one of our core values. Over the last two years AOL employees have spent over 50,000 hours doing community service on Monster Help Day and have helped nearly 100 charities. We've built houses, sent packages, and helped those most in need, take a look at what we accomplished at last year's event:

Interested in getting involved in Monster Help Day? Find out more information by visiting our Monster Help Day page on AOL Impact and follow us all around the world on Twitter on Friday at #monsterhelpday.

Apr 10th 2012

AOL Celebrates TOMS' One Day Without Shoes

Back in March, Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, stopped by our offices to share the story of TOMS, the impact his revolutionary one-for-one model has had on the world, and explain why the One Day without Shoes campaign plays such an integral part in his company's mission.

Last year, more than 1,000 AOLers went barefoot and due to the amazing employee response we received, we decided to increase our impact and help spread the word not just to employees, but to our clients and consumers as well. In order to do this, we launched the 100,000 Voices Challenge on AOL Impact, a social media campaign aimed to spread the word by reaching 100,000 people with the One Day Without Shoes (ODWS). You can learn more about the 100,000 challenge by visiting our ODWS page on AOL Impact, and also be entered to win a $50 TOMS gift card *

We are excited to announce that we blew past our initial goal of 100,000, and were able to reach over 1,000,000 people (and still growing) with the ODWS message! We were able to do this by leveraging all of our best-in-class assets to spread the word. Here's how we did it:

  • We donated a TOMS One Day Without Shoes mail sign in page that ran from April 7th to April 9th. The sign in page reaches an average of 10 million impressions a day**
  • Our about.me team encouraged consumers to change their profile pages to help raise awareness and blogged about the event.
  • AOL Advertising offered up a Style Your Sole party to the agency who was able to best evangelize their employees to share the word.
  • MapQuest donated advertising space on top of every map today to raise awareness about the campaign.
  • AOL Artists around the world are pledging to go barefoot with AOL as well. Check out AOL Artists' Tumblr for updates on which artists are going barefoot and to see them in action.
  • Inside AOL offices, AOLers are celebrating barefoot with activations like TOMS themed pedicures and foot massages.
  • We shared the campaign in taxicab spots that ran in New York, Chicago, Los Angeles and Boston (check out the video below).

We encourage you to join us in who are kicking off their shoes today to spread awareness – you may just have a big impact on a child's life.

*Contest ends 11: 59PM ET on 4/10
**Internal AOL data

Mar 1st 2012

Share Your Cause with AOL Impact

One of our core values at AOL is our commitment as an organization to empower our users to connect and engage with worthy causes. We are thrilled to partner with the Cause Marketing Forum again to demonstrate the power of the AOL Impact platform with the launch of the 'Share Your Cause' Contest. This year, we've expanded visibility for the winner by including a full-page presence on the AOL Mail Sign In Page for a day and a Huffington Post Blog in addition to one day in a premium position on the AOL homepage.

The contest, which is part of AOL Impact's sponsorship of the 9th annual Cause Marketing Forum conference, opens today and runs through March 30, 2012. The winner will be selected by a panel of judges based on the compelling nature of the campaign as described in the essay.

To submit an entry, view official rules and browse frequently asked questions, visit: http://www.CauseMarketingForum.com/aol2012.

The 2012 winner will be announced at the 10th Anniversary Cause Marketing Forum conference taking place on May 30-31, 2012 in Chicago.

AOL Impact reinforces AOL's dedication to "giving back" by dedicating premium placement on AOL.com and AOL Mail to garner exposure for nonprofits at no cost. AOL Impact connects users with charities, making it easy to get involved and spread awareness. Visit http://impact.aol.com/ for more information on AOL Impact.

Jan 17th 2012

Meet the Winners of our AOL Employee Cause Contest

At AOL, we are in the business of helping people. We bring this value to life each and every day through our work with AOL Impact, a platform that has shined a light on hundreds of non-profits and the advertisers that support them. Much like our advertising offerings, AOL Impact uses our best-in-class assets and brands to inform, entertain and connect our audiences - in this case with charities. Based on the overwhelming feedback we receive internally about the AOL Impact program, we decided to let our employees get involved and tell US what non-profits we should feature. The result was our first-ever employee cause contest, and we're excited to share the results with you!

Due to an overwhelming amount of contest submissions, we decided it was too difficult to choose just one winner, so we opened it up to three! Our team of panelists judged based on the employee's personal connection, level of commitment, and expected future commitment to the charity. Our judges also considered the overall impact that the $5,000 grant will have on the submitted organization. The winners will each be awarded a $5,000 grant in their name to be given to their organizations in addition to pro bono advertising including a Daily Impact unit and blogging opportunities on Huffington Post Impact.

We're thrilled to announce our AOL all-stars:

Venus Bivins Johnson
Sales Strategy, Chicago
Hope Restored
Venus passionately supports and volunteers with Hope Restored, whose mission is to restore hope in Haiti by building a partnership with the members of a small community in Haiti in order to see food, education, and medical care brought enabling them to rise from a culture of desperation to one of hope.

Nelson D'Cruz
AOL Site Engineer, India
Riya Foundation
Nelson is part of a team, out of the AOL India office, who created the Riya Foundation to address the special needs of individuals with disabilities. Nelson looks forward to continuing his work with the organization, and seeing it expand to accommodate even more disabled children.

Matt Blank
EU Search Designer, London
Radio Northwick Park
Matt is the Chairman for the charity, Radio Northwick Park, which is a hospital radio station, based in North London, UK. Matt has dedicated the past 12 years of his life working for and supporting this charity whose mission is to provide care, entertainment, and company to those in need.

Nov 30th 2011

Giving Good with AOL Mail + AOL Impact

One of our favorite things about the holidays at AOL is the elevated spirit of giving amongst our users and employees. So this year, we are excited to share a unique opportunity for our mail users to give back to their community, Giving Good.

Giving Good is a collaboration between AOL Mail and AOL Impact to give mail users a chance to win a $10,000 grant and free advertising on AOL for their favorite local non-profit.

To get involved, you just need to visit http://impact.aol.com/giving-good/ before December 7th and nominate your favorite local non-profit. 10 finalists will be selected and featured during the week of December 19th and we'll open up voting for you to pick your favorite organization. The final winners will be announced in mid-January.

More information and the latest updates on Giving Good, please check out the AOL Mail Blog or AOL Impact.

We hope you'll take a moment to participate in Giving Good and help us give back to your community.

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