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Apr 17th 2012

The Flaming Lips Headline NXNE


North by Northeast
(NXNE) and AOL Canada today announced that three-time Grammy-Award winning group The Flaming Lips will headline an electrifying free show at Yonge-Dundas Square on Saturday, June 16. Celebrating its 18th year, NXNE Music presents more than 650 artists for 300,000 attendees and generates more than $47 million for the city. NXNE takes over Toronto June 11-17, 2012.

Saturday night at NXNE is always legendary – and this year is no different. For the second consecutive year, AOL Canada is the proud sponsor of the Saturday night concert at Yonge-Dundas Square. Oklahoma psych-rockers The Flaming Lips, renowned for their elaborate live shows featuring costumes, balloons, puppets-yes, puppets – and electric light performances, will bring their psychedelic A-game to Canada's pre-eminent music festival.

One of the most anticipated summer music events in Canada, NXNE is an essential gathering of the best new artists, their fans, the music industry – and a destination for youth-focused experiential brand integration. NXNE 2011 was the best-ever edition of the week-long event, marking a 15 per cent increase in overall festival attendance. Each year, NXNE delivers some of the most impactful brand integrations within the world of live entertainment.

During NXNE 2011 more than 110,000 people visited Yonge-Dundas Square over four days to check out free concerts including new wave legends Devo and Men Without Hats, both presented by AOL Canada. Handing out more than 500 Spinner.ca branded t-shirts, and hosting a backstage VIP booth for AOL Canada clients, Spinner.ca has enjoyed a killer 151% increase in traffic since June 2011! *

*comScore Inc. Total Canada. Home and Work. Spinner property Media Trend June 2011-Feb 2012.

Dec 1st 2011

Start Your Engines: Welcome (back!) AutoBlog Canada

We're proud to reintroduce to you AutoBlog Canada, the site that finds an original story in every car, complete with news, reviews, podcasts, high-quality photography and commentary from Canada and around the world.

Mandated to spark the interest of Toronto's car buffs and create buzz around the redesign of AOL's AutoBlog site, ca.AutoBlog.com, AOL Canada partnered with Toronto creative agency Sid Lee for a one-of-a-kind street installation curated entirely from recycled autoparts. The billboard underwent production on November 14 with very little concept of how long it will take to construct. But that was the point- to get Torontonians talking, tweeting and scratching their heads whilst bringing the character of AutoBlog Canada to life!


The site features improved integration with social networking, advanced commenting system and user-defined custom viewing. Blend that in with faster load times, improved galleries and fresh wallpaper downloads, the new site will outperform all expectations. In an effort to lead the site redesign, AOL Canada sought out the creative expertise of Sid Lee for a unique marketing campaign to reconnect Canadians with AOL Canada site, AutoBlog Canada. Sid Lee recruited Montreal artist, Karim Charlebois-Zariffa to design the installation out of recycled car parts from Montreal and mount it to a billboard at Bloor and Sherbourne. The whole production was documented and can be seen on AutoBlog Canada – pass it around because A. It's really cool! B. We want to spread the word!

We wanted to explore a new, more visual way to re-connect the AutoBlog Canada site with not only our advertisers but our consumers as well. The site, delivers 2.6M Canadian PVs a month and has been redesigned and relaunched to deliver premium content in a new superior user experience while maintaining the same industry applauded height in sleek design and a smooth ride.

AOL Canada pitched an exclusive to Canada's largest trade publication, Marketing Magazine, to capture the story and making of the billboard and sr. editor, Dave Pankew featured the production on AutoBlog Canada.

Nov 8th 2011

AOL Canada Makes 2011 Media Player Shortlist

Just in time for award season- AOL Canada has yet another reason to celebrate! We've been included on the shortlist for the Media Player of the Year 2011 by Marketing Magazine! The shortlist includes a full-page spread in the Nov. 14 Print edition (out now!) focusing on how we've spent 2011 investing in original content and products for consumers and advertisers alike!

Director of Marketing, Laura Pearce, was interviewed (and photographed!) for the submission highlighting AOLC's commitment to "get in front of media agencies and explain value proposition." Additionally, one of AOL's prestigious clients, director of digital solutions, Media Experts: Karel Wegert, toted AOL with: "Their focus is on the delivery of quality content that is relevant to a Canadian audience."

AOL Canada shares the Media Player of the Year 2011 Shortlist with the following contenders: Torstar Corp., Vice Media, Broadband TV, Microsoft, CBC/Radio-Canada, Rogers Media, Facebook, Shaw Media and Bell Media.

Award will be announced in the January 2012 edition- fingers crossed!

Oct 31st 2011

AOL Canada Throws Down "Thriller" Flash Mob



AOL Canada got into the Halloween spirit last Thursday night at the National Advertising Benevolent Society Halloween party when they brought the house down with an impromptu Flash Mob. Eighteen of our staff practiced for several weeks with eight professional dancers for their performance to Michael Jackson's "Thriller" demonstrating that here at AOL, we take fun seriously.

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