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May 9th 2013

AOL To Be The First Digital Media Company To Certify Its Sales Team Through The IAB

Earlier this year, AOL was named one of only two companies who received the IAB Award for Overall Sales Excellence recognizing our commitment to provide clients with the best customer service, knowledge and innovation. To raise the bar in the industry, AOL is set to become the first large-scale digital media company to certify its sales team in partnership with the IAB. Joining their Digital Media Sales Certification program will allow AOL sellers to excel as industry leaders.

IAB's Digital Media Sales Certification program, established in 2012, is the first-ever educational standard for digital media sales teams, creating a professional benchmark for the digital advertising field. The program is created by and for industry experts and AOL will benefit by ensuring they have the most knowledgeable sales teams possible.

The certification knowledge areas include:
  • Comprehending the Digital Advertising Ecosystem
  • Selling Digital Media
  • Managing Digital Advertising Campaigns
  • Analyzing Campaign Performance

This certification is the highest industry credential for digital media sales professionals and it's a badge AOL's sales teams will wear proudly.

Click here to learn more about AOL Advertising.

Apr 30th 2013

It's On: AOL Readies for Second Digital Content NewFront

Three years ago, AOL placed a big bet on video. Through the acquisitions of 5min Media and goviral and significant investments in video, AOL has grown to be the #1 premium curated video network. Our goal is to bridge the gap between TV and digital video – be it quality, reach or measurement.

At this year's NewFront we're looking to the future of video. We will showcase our high-quality original programming slate, unique advertising formats, powerful distribution at scale and industry-leading analytics.

We'll kick things off with our 2013 Summer/Fall original programming lineup that features a variety of content that we're creating across categories like food, sports, fashion, health, autos and more. We're partnering with well-known celebs and influencers on the rise who already have digital audiences, as well as the passion to grow their online footprint. AOL has the scale and data needed to produce great content that we know consumers want to watch.

We'll also announce the launch of Be On – a new branded entertainment platform. As the interest for native advertising continues to grow, we are helping brands become publishers. Brands can be smoothly integrated next to our amazing content. From creation to distribution to measurement. It's a global offering that includes the capabilities that we've been offering through the goviral platform plus even more.

We're bullish on measurement too. To date, there has been no apples-to-apples measurement for buyers to compare TV to digital video. We're ready to change that in a few ways. We've partnered with Nielsen on two different initiatives. The first, announced this morning, is a pilot program that will measure audiences for TV content viewed online. AOL is the only digital partner involved in this effort. The second is a collaboration that will measure the audience viewing AOL's library of over 620K premium videos against traditional TV. The AOL Video Reach (AVR) will provide audience measurement in the language that TV buyers know. Essentially, we'll be able to use comScore to measure ourselves against other web properties, and Nielsen to compare ourselves against TV.

Additionally, for the first time in history, digital inventory will be available in a traditional TV buying system through a partnership that AOL has forged with FreeWheel and Mediaocean. The market (broadcasters) cannot buy digital inventory today because we don't speak the same language. This deal allows broadcast buyers to compare AOL's inventory with TV inventory ... finally an apples to apples comparison.

We're ready to show the media industry that AOL is well-positioned for the merge of the digital and TV worlds as we continue our mission to bridge the gap between the two.

It's On!

Feb 26th 2013

Advertising.com Offers Facebook Inventory Through Facebook Exchange Partnership

Advertising.com customers can now access Facebook inventory through AOL's massive premium, cross-screen network. With 608M global unique visitors, Advertising.com is one of the largest providers of programmatic buying, and with the addition of Facebook's 1bn users, our reach is expanded even further.

We know that advertisers want to include Facebook inventory in their buys – we're seeing it on RFPs – so we're glad to be able to further meet their needs. Marketers can execute both brand and performance campaigns across screens (desktop, mobile, tablet, connected TVs), across formats (video, mobile, premium formats), and now on one of the most visited sites in the world, all with one buy through Advertising.com.

Working with Advertising.com advertisers will be able to powerfully leverage their own, and AOL's, targeting on Facebook.

At AOL Networks, our mission is to simplify digital advertising at scale. We are delivering on the intersection of premium and programmatic buying for our clients and this is another step in that direction.

* comScore Media Metrix January 2013

Feb 26th 2013

AOL and Vivaki Announce Video Research Findings

As you might remember at Advertising Week 2011, AOL announced a new collaborative partnership with agency holding company VivaKi to revolutionize the future generation of video advertising, creating a personalized interactive video experience that consumers will want to share with their networks.

Through the partnership, we tapped into VivaKi's online video ad research effort called The Pool and worked with the company to innovate and identify top-performing ad models that provide more personalization and social components in the online video user experience.

Today we are excited to announce the results of the research. The year-and-a-half project to research and develop new online video ad units has identified three new formats that we hope to become industry standards to improve the experience for users and advertisers alike. With consumers spending more time watching content online, and a desire from marketers for more premium ad models we look forward to leading the charge on this new initiative.

To learn more about this research read this article from MediaPost.

Feb 21st 2013

AOL Advertising Welcomes Marta Martinez As Head of Sales Strategy and Operations

AOL Advertising is excited to welcome Marta Martinez to the team as Head of Sales Strategy and Operations. In this newly developed position, she will play an instrumental role in continuing to execute our sales strategy.

Marta joins AOL Advertising from MediaMath, serving as both Senior Vice President of Business Development & Operations and Chief Marketing Officer. Previously she was SVP, Global Corporate Development at HavasDigital.

Marta is a well-known, seasoned executive with deep programmatic and marketing solutions experience and a true innovator in the world of online advertising. She has a proven ability to translate complex advertising technology solutions into tangible benefits for marketers and agencies. We are lucky to have her on our team!

To learn more about AOL Advertising, visit http://advertising.aol.com.

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