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Sep 21st 2012

AOL and DoSomething.org Launch the Pics for Pets Campaign


DoSomething.orgis putting the bite back in the fight for homeless shelter animals, and AOL is rolling up its sleeves to help out. "Pics for Pets" is a social initiative to increase adoption rates in shelters by working with young people, their networks and potential for making and sharing creative works - while saving animals' lives in the process.
We're thrilled to support this initiative across all of our sites, including AOL.com, AOL Mail, PawNationand Patch. We hope to raise awareness of the difficulties faced by shelter animals across the country, and to help make a positive difference to their futures.
Every year, approximately 5-7 million companion animals enter shelters nationwide, and approximately 3-4 million are euthanized - 50% of dogs and 70% of cats - as a result of not being adopted. All too often, the photos which the shelters use to help match a potential pet with an owner, are taken when the animal first arrives, disheveled and frightened. Sadly, these can put families off from adoption.
AOL and DoSomething.org are doing something simple but effective - giving young people the skills to create up-to-date, creative and appealing pictures of animals, share these to their social networks in hopes of finding new homes and a better life for our furry friends.
Launching today and running through November, AOL is running an awareness campaign for "Pics for Pets" across the AOL.com homepage, AOL Mail, Advertising.com network and PawNation and encouraging DoSomething.org's members to blog and spread the message on their local Patches.
Check out DoSomething.org's PSA video above and check out the app.


DoSomething.org
is putting the bite back in the fight for homeless shelter animals, and AOL is rolling up its sleeves to help out. "Pics for Pets" is a social initiative to increase adoption rates in shelters by working with young people, their networks and potential for making and sharing creative works - while saving animals' lives in the process.

We're thrilled to support this initiative across all of our sites, including AOL.com, AOL Mail, PawNation and Patch. We hope to raise awareness of the difficulties faced by shelter animals across the country, and to help make a positive difference to their futures.

Every year, approximately 5-7 million companion animals enter shelters nationwide, and approximately 3-4 million are euthanized - 50% of dogs and 70% of cats - as a result of not being adopted. All too often, the photos which the shelters use to help match a potential pet with an owner, are taken when the animal first arrives, disheveled and frightened. Sadly, these can put families off from adoption.

AOL and DoSomething.org are doing something simple but effective - giving young people the skills to create up-to-date, creative and appealing pictures of animals, share these to their social networks in hopes of finding new homes and a better life for our furry friends.

Launching today and running through November, AOL is running an awareness campaign for "Pics for Pets" across the AOL.com homepage, AOL Mail, Advertising.com network and PawNation and encouraging DoSomething.org's members to blog and spread the message on their local Patches.

Check out DoSomething.org's PSA video above and check out the app.

Apr 12th 2012

PawNation Tops March comScore Rankings


You may have seen that PawNation was redesigned in late March, in partnership with BermanBraun. Within just a few weeks PawNation is the Web's #1 Pet Content site* and the #2 Community Pet site**, providing animal lovers with the latest pet lifestyle, nutrition, training, behavior and grooming news.

The incredible growth we've seen in just a short period of time shows the strength of AOL's distribution and the quality of the content on the site. Readers can find the perfect mix of tips, news, pet health and product reviews, plus videos and photos of the cutest animals on the planet.

Features on PawNation include:

  • Pet Profiles – Owners can create profiles and upload photos of their pets to compete in the 'Who's Cutest?' game, as well as vote and earn badges for their pet.
  • Featured Columns – Many unique personalities pen columns for PawNation, including PawNation's mascots Chopper and Cairo, Matilda, the resident feline of New York City's Algonquin Hotel; Lucy, a world traveling pampered pooch; the Bronx Zoo Cobra, made famous after his escape from the zoo last year, and Randall, the narrator behind the viral "Honey Badger" video.
  • The Dish – A news hub of current events, celebrity pet updates, and causes and op-ed pieces about trending topics from the animal kingdom.
  • Adoptions – Adoption tips and pet matches are made available through a partnership with PetFinder.
  • Dog and Cat Symptom Checkers - Powered by petMD, this tool helps owners determine their pet's ailments.

To celebrate the relaunch of PawNation, AOL and BermanBraun will host a Pet Rally in New York City on Saturday, April 14th in Tompkins Square Park from 10:00am to 2:00pm. Attendees are encouraged to bring their pets and participate in "The PawNation All-American Pet Pageant" at 1:00pm. They will also have access to a free pet photo shoot, gourmet pet treats, food trucks, giveaways, prizes and more. The North Shore Animal League will also be on site with adoptable pets. Randall, PawNation columnist and the narrator behind the viral "Honey Badger" video, will emcee the Pet Rally, judge the pet pageant with Champ the K9 Advantix® II mascot, and sign books for fans.

*March 2012 comScore Media Metrix, Custom Category built by AOL
**March 2012 comScore Media Metrix

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