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Aug 17th 2012

HuffPost Launches Alberta, British Columbia Editions

AOL Canada and The Huffington Post Media Group announced yesterday the launch of two new editions of The Huffington Post Canada, Huffington Post Alberta and the Huffington Post British Columbia. Both sites will provide a powerful new online platform from The Huffington Post Canada that will deliver local stories and embody the unique culture of Alberta and B.C. respectively.

The sites will deepen the conversations around the stories that matter most to communities in each Province, including politics, business, opinion, energy, lifestyle, affordable housing and news. In the spirit of the mission of the national edition, The Huffington Post Canada, the sites will inform, inspire and connect readers to a platform that allows them to be involved in their online communitiesand encourages visitors to participate in the conversations and stories that interest them most.

The Huffington Post Canada's first regional expansion, Le Huffington Post Québec launched in February 2012; regional expansion into the Western Provinces of Canada includes The Huffington Post British Columbia ("HuffPost B.C.") also launching today. The Huffington Post reaches 3.4 million online Canadians per month and has grown 117%* since launch. Le Huffington Post Québec has seen a similar growth trajectory at 156% since launch. HuffPost Alberta will bring a more local flavour to the already 535,000 monthly unique visitors to Huffington Post sites that reside in the Prairies.

Regional based editorial teams will be a key ingredient to the success of HuffPost Alberta and HuffPost B.C. The Alberta site will be managed by Pablo Fernandez, news editor, formerly of the Calgary Sun with support from Michelle Butterfield, associate news editor, formerly of the Calgary Herald, reporting to Kenny Yum, managing editor of The Huffington Post Canada. The site will feature stories from Huffington Post editors, bloggers, and will feature contributions from high profile members of the surrounding communities.

HuffPost B.C. will be managed by news editor Andree Lau, formerly of the CBC, and associate news editor Jesse Ferreras, formerly of Canada.com, also reporting to managing editor Kenny Yum. The site will feature contributions from Huffington Post editors, bloggers, andinfluential British Columbians including author Robin Rowland, radio broadcaster and filmmaker Tetsuro Shigematsu, and singer Sarah McLachlan.

The Huffington Post Canada has an ever-growing social following, boasting more than 50,000 Facebook fans, more than 36,000 Twitter followers and more than 14,000 comments per week.

*Source: comScore, Inc., Total Canada, Home & Work, June 2012. The Huffington Post data from [E] Huffington Post Global, *% growth in UVs vs. June 2011.

Jul 13th 2012

AOL Canada Announces Key New Hires

AOL Canada is getting set to go west this summer with The Huffington Post Canada's regional expansion across the Western territories, and what better way to get started than adding amazing talent to the team.

The upcoming launch of HuffPost B.C. & Alberta sites will mark the second regional expansion for The Huffington Post Canada this year, following the launch of Le Huffington Post Québec in February 2012. Traffic and advertiser demand have been strong for the site in Quebec, with 199% growth in UVs since launch and a social following of more than 26,600.

Joining the Canadian editorial team are Andree Lau, Michelle Butterfield and Patrick Bellerose:

  • Andree Lau joins the team as News Editor, HuffPost B.C. after a career at CBC in Vancouver, Calgary and New Brunswick. She worked as an integrated journalist in Vancouver and also was a web editor for cbc.ca in Calgary.
  • Michelle Butterfield joins as Associate News Editor, HuffPost Alberta. Butterfield comes from The Calgary Herald, where she was a digital editor and spearheaded their social media strategy.
  • Patrick Bellerose joins the team as News Editor, Le Huffington Post Québec, reporting to managing editor, Patrick White. Bellerose's experience includes work as a journalist and online editor at Info Presse Magazine, as well as a regular contributor to Branchez-Vous.com, Les Affaires, Urbania, Marketing Magazine, Must Alimentaire, L'Actualité alimentaire, Jobboom and L'Actualité.

With growth across Canada in full bloom this summer, AOL Canada has also made additions to the sales team:

  • Sydney Robertson has joined as Account Executive and has deep knowledge and experience in digital media from previous sales roles with Yahoo!, Glam Media and Rogers Media.
  • Jeffrey Wood has joined as Account Manager and comes to AOL from Olive Media.
  • Tanya Iliakis is relocating to Vancouver to fill the role of Western Canada Account Executive after two years as an Account Executive in the AOL Toronto office.

AOL Canada, led by GM, Graham Moysey, now has offices in Toronto, Quebec, and soon to open in Calgary and Vancouver, and offers consumers and advertisers a network of premium properties, including AOL.ca, The Huffington Post Canada, Autoblog Canada, Moviefone, Engadget, Everyday Health others, reaching an audience of 10.2M unique visitors per month in Canada.

*Source: comScore, Inc., Total Canada, Home and Work, May 2012. The Huffington Post data from [E] Huffington Post Global.

May 8th 2012

HuffPost Canada Announces Regional Expansion

The HuffPost Canada team is just two weeks shy of celebrating its first birthday and what better way to celebrate than to announce the regional expansion of two new sites: HuffPost B.C and HuffPost Alberta. Scheduled to launch this fall, the sites will feature HuffPost's signature blend of news, blogging, community, and social engagement, to capture the unique cultures of both provinces, with regional editorial teams leveraging the power of the HuffPost platform to deliver the most important and most entertaining local stories.

"HuffPost Canada was our first international edition and has always had a special place in the HuffPost family," said Arianna Huffington, president and editor-in-chief of HPMG. "And I'm delighted that we'll be welcoming even more voices to the conversation by expanding to British Columbia and Alberta, just as we expanded to Quebec in February. Since we're already in a celebratory mood with HuffPost Canada approaching its first birthday, there's no better time to enlarge the discussion with the unique perspectives of these vibrant provinces."

The strong social DNA, vital to the HuffPost model, will extend to connect with the social communities of B.C. and Alberta. The Huffington Post Canada currently generates more than 2 million social actions a month through its commenting and sharing platforms and its social media channels including Facebook, Twitter, and Pinterest.*

Arianna will be joining the team, including bloggers, clients, media and friends of HuffPost, in Toronto to reflect and commemorate the success of its first year. Join us in the celebration by exploring our new sites.

*Based on HPMG internal data.